YouTube has been entertaining its audience since its launch in 2005. It has come a long way since and is focused on evolving to make the platform more user-friendly. Billions of creators have taken the platform by storm with their content and creativity. YouTube Shorts is one amongst the many features on the platform that helps creators reach their audience quickly, here’s how you can make the most out of it:
What Are YouTube Shorts and How Do They Work?
YouTube Shorts are an easy way for creators to express themselves through short 60-second videos. You can create short videos with the utmost ease. You compile multiple video clips together. Once you’ve shot or uploaded a video from your gallery, you can Add Music from a wide range of options available in the music library.
You can also click on the bookmark icon appearing on the music track’s left-hand side to mark it as a favorite. You can find options like Speed controls that let you adjust the speed of a video and get more creative with your videos. Lastly, you can add a timer for hands-free recording. YouTube Shorts appear on a grid of videos that you can easily click on and watch.
Why Every Creator Should Use YouTube Shorts?
YouTube Shorts are one of the most effective ways to reach a large audience. By not creating shorts, you are leaving out millions of views. Learn how to make a short on YouTube to stay up-to-date. Here are the top reasons why you should start making shorts now:
- YouTube Shorts have a massive reach that will help in discoverability
- A better watch time that will help attract new subscribers
- YouTube Shorts help in increased engagement because they are easy to appear in the algorithm
- It’s easy to repurpose long-form content into bite-sized content
- The shorts monetization potential will help you earn ad revenue easily.
What Are the Key Requirements to Create YouTube Shorts?
To make YouTube Shorts eligible for shorts feed, your video must meet the following criteria:
- Your video length should be no more than 60 seconds.
- YouTube Shorts should be in the vertical format of 9:16
- The resolution should be 720p
- Creators should be at least 13 years old
How To Create YouTube Shorts? Useful Tips
How to make a YouTube short on mobile is simple. Now that you are familiar with YouTube Shorts, let’s look at how to make YouTube Shorts:
- Click on the ‘+’ icon on your YouTube homepage.
- Select ‘Create a Short’
- Click on the ‘Record’ button.
- Click on ‘Next’ after adding music and text.
- In the ‘Add details’ section, insert a title for your video, and switch the view option to ‘Public’ and ‘Select Audience.’
- Tap on ‘Upload’
Once you understand the steps to making YouTube Shorts, let us discuss the best practices for creating a viral Short video.
Decide Your Goal & Audience
Understand your end goal for creating YouTube shorts. Then, it’s time to focus on your audience. When you decide on your goal, you must also understand your target audience. Create content that resonates with them.
Hook Your Viewers
YouTube allows you to create shorts of 60 seconds only, which is the time to hook your viewers. YouTube’s latest update increases the shorts’ time from 1 to 3 minutes. This means any video you publish within 3 minutes turns out to be short. So you get a little extra time to speak more about your products, but keep it short and crisp to grab.
Eye-catching Thumbnails And Captions
Thumbnails and captions are something that entice your audience to watch your content. Thumbnails that attract people and captions that give the reason for your audience to click. If you are in a bind with creating video captions, an AI YouTube description generator can be handy.
Consistency
Understanding what the YouTube algorithm wants can be tricky, but consistency is one thing we can say with a blindfold. Whether you are a regular creator or just starting off, uploading once weekly and as often as 2 to 3 times daily is a must.
How To Track YT Shorts’ Performance?
To track the performance:
- Log in to your YouTube Studio account and click on the Analytics tab.
- The Overview page will appear on your screen, showcasing views, watch time, and subscribers on a graph.
- Click on the See More option below the graph.
- Next, click on the Traffic Source option > Short.
Here, you will see views, watch time, and average view duration of your YT Shorts.
How To Monetize YouTube Shorts?
If you are a YouTuber looking to monetize your channel, you can leverage the subscribers you gain from YouTube Shorts towards applying for the YouTube Partner Program (YPP). Keep in mind that your Shorts watch hours won’t count toward the YPP eligibility criteria.
The YouTube Partner Program lets creators earn revenue through revenue sharing via ads placed on their videos. To be eligible for YPP, a creator must have more than 1,000 subscribers and more than 4,000 public watch hours in the last 12 months.
Best Time To Post YouTube Shorts
What’s the point of posting content when your audience isn’t active? Your video will be pushed down when your viewers get back on the platform. To get maximum results, you have to test and understand the best time to post your videos. You can also use YouTube analytics to know when your viewer engages the most.
YouTube Shorts Report
The YT Shorts Report is a biweekly report that provides creators with the latest updates, tips for content creation, and ideas to inspire their videos. This update is a way for YouTube to hint at introducing more features and updates to Shorts.
The Shorts Report begins with a mandate where the platform mentions its goal and what the Shorts Report has to offer the users. The report shows a content trend that users can use to get into the trending race. It provides users with strategies and tips to improve their Shorts videos and make them more entertaining. Creators can learn how to use its features and find FAQs at the end of the report.
Conclusion
We have reached the end of this blog; you now know how to make YouTube Shorts. So get out there and use this feature to bring in more subscribers and views for your channel and videos. Keep an eye out for the new features that YouTube will add to Shorts.
Frequently Asked Questions
Q1. How to create YouTube shorts from an existing video?
Yes, you can turn your existing videos into YouTube Shorts. Open the YouTube app on your smartphone, select the video you want to use, tap the three-dot menu, choose “Remix,” and then tap “Edit into a Short.”
Q2. How much do YouTube Shorts pay for 1,000 views?
Earnings from YouTube Shorts may vary, but a YouTube creator typically earns between $0.01 and $0.07 per 1000 views, depending on audience engagement, location, content niche, etc.
Q3. What makes a short go viral?
A YouTube short video can go viral when you create videos with trending music and ideas. The algorithm also favors videos with engaging content, relevant captions, and keywords.
Q4. What hashtags to use on YouTube Shorts?
You must incorporate the best hashtags for it, related to your content niche, and use #YouTubeShorts and #Shorts. It helps improve discoverability and reach the right audience.
Q5. Do YouTube Shorts have copyright?
Yes, YouTube Shorts videos can get copyright strikes and claims if you use copyrighted material without permission.
Summary
- YouTube Shorts allow creators to make short videos up to 60 seconds long, enhancing user engagement and discoverability.
- Creating YouTube Shorts can significantly increase a channel's reach and engagement, making it easier to attract new subscribers.
- To be eligible for YouTube Shorts, videos must be vertical in format, no longer than 60 seconds, and have a resolution of at least 720p.
