Many YouTubers wonder how YouTube channel branding works. YouTube is the world’s largest video-sharing platform, so the competition to make your channel stand out is tremendous. Is YouTube channel branding important? It definitely is.
YouTube allows you to create a unique identity for yourself through your channel. You can showcase your skills and follow your passion with millions of users watching your video content. To do so, you must learn what goes into customizing your YT channel.
Besides your high-quality video content, a few other factors help channel branding on YouTube. Your YouTube channel branding sets you apart from the rest of the channels.
How YouTube Channel Branding Works?
Here, YouTube branding guidelines involve 4 things that will help you understand how branding works for your YT channel.
1. Profile icon
Your profile picture is directly a portrayal of you. It is a signature image that will appear almost everywhere on your channel. According to YouTube Help, your profile icon must follow its community guidelines. The guidelines state that your profile icon should be in JPG, GIF, BMP, and PNG format. It should be 800 px by 800 px and less than 4 MB.
How do you change your YouTube profile icon?
- Click on your profile icon.
- Select “Your Channel”
- Tap on “Customize Channel,” then click on “branding” under Channel Customization.
- Click on the “change” option under the profile picture and save.
2. Channel art
Channel art is a banner image that appears on the homepage of your YouTube channel. The recommended banner is 3048 x 1152 with an aspect ratio of 16:9. The image file should be less than 6 MB. As a creator, you can showcase an image of any upcoming videos and build hype through your channel art.
How do you change your YouTube channel art?
- Click on your profile icon.
- Select “Your Channel”
- Tap on “Customize Channel,” then click on “branding” under Channel Customization.
- Click on the “change” option under the banner image and save.
3. Video watermark
Your channel’s video watermark adds to your brand identity while encouraging users to subscribe to your YouTube channel. The watermark appears on the right-hand cover of your video. You can customize it to appear either at the start, end or during the entire video. Your watermark image file must be 150 x 150 px and less than 1 MB in size.
How do you change your YouTube video watermark?
- Click on your profile icon.
- Select “Your Channel”
- Tap on “Customize Channel,” then click on “branding” under Channel Customization.
- Then, click on the “change” option under the video watermark.
- Select “display time” and click on save.
4. Channel trailer
A channel trailer is a preview of viewers who haven’t subscribed to your channel yet to make them do so. You can choose your best-performing video from your YouTube channel.
How do you change your YouTube channel trailer?
- Click on your profile icon.
- Select “Your Channel”
- Tap “Customize Channel,” then click “Layout” under Channel Customization.
- Then, click on the “Add” option under the video spotlight and save.
YouTube channel branding plays a vital role in bringing in more views on your channel. YouTubers usually struggle to garner views on their videos and try to increase their views by creating high-quality video content or using online platforms to promote their videos online. You can go for either one of the options or both.
Importance Of Branding For Your YouTube Channel
Branding means building a well-established YouTube channel that viewers can not forget. It creates a memorable identity for your YT channel that preoccupies your viewers’ minds even when they do not want to. Look at some of the benefits that you must know about.
- Branding helps in attracting your target audience through your videos.
- It makes your channel memorable and remarkable to the audience.
- If the YouTube channel branding is done right, it impressively makes your brand stand out.
- Well-established branding also builds relationships with customers and creates a loyal community.
Most Useful Practices For Branding Your YT Channel
YouTube channel branding requires crucial steps that ensure you are on the right path. These four practices are vital YouTube branding guidelines that will address the concern.
1. Stay Committed
Consistency is a must when you want to create a remarkable image of your brand. The cohesive feel you add to your YT channel ensures your viewer remembers the brand even in the crowd. Always promote your videos on other platforms, creating uniformity in color, language, and the layout of the videos.
2. Keep The Information Relevant
Information on your video is like the nameplate of your house. Like they tell the visitor whose house it is, the same way the information incorporated into your videos tells the concept of video to viewers and algorithm. YouTube algorithm works differently. Adding information along with the right and relevant keywords ensures that the algorithm understands what your video is about and ranks it on YT SERP whenever a similar query is searched.
3. Choose A Niche & Stick To It
Many creators and companies are trying to create videos on everything they can on YouTube. Yes, it can also help get fewer clicks and engagement on the YT channel. However, for long-term growth, it isn’t a good practice. You need to focus on creating content that interests your viewers and retains them as subscribers. For example, create videos concerning skincare issues rather than fashion if you have a skincare brand.
4. Hire An Expert
As you just began your business on YouTube, focusing on content creation while branding could be overwhelming. To keep things organized and error-free, you can hire an expert like a brand manager and give all your attention to one thing undivided.
Conclusion
If you began with your business on YouTube with half knowledge, don’t worry. Strong YouTube channel branding helps you amplify your YT channel success. Use the information mentioned to get YouTube branding guidelines and create a remarkable brand identity amongst your competitors.
Frequently Asked Questions
Q1. Can I monetize my YouTube Brand Account?
Yes, you can monetize your YouTube brand account once you meet the eligibility criteria of YPP and adhere to YouTube policies.
Q2. How do I customize my YouTube channel?
Customizing your channel is one way to YouTube channel branding. You can customize your YouTube channel by personalizing the channel profile picture, banner, trailer, sections, YT thumbnails, titles, and descriptions. You can also use AI tools like a title generator for YouTube videos to drive maximum clicks.
Q3. Can I convert my YouTube channel to a Brand Account?
Yes, you can convert your existing YouTube channel into a brand account, which ensures better management and collaboration.
Q4. How do I add a brand manager to my YouTube channel?
Once you have a brand account, you can easily add a brand manager to your YouTube channel. You need to navigate through YouTube Studio and complete the process.