Your YouTube channel control will be in multiple hands. That’s a fact. Every person starts their YouTube journey to reach incredible heights. Initially, you will manage the YouTube account on your own. As you grow, you will need a team to work on different tasks. You will have to give them access to your channel so that they can work smoothly.
A YouTube owner must be careful with everything. To whom they give access, what roles the team has, and what responsibility every role carries. The blog will discuss how to manage your YouTube account, along with tips and strategies to make your work smoother and reduce worries about the safety of your channel.
Why is YouTube Channel Management Important?
You can’t simply publish a video and expect magic to happen. There are several steps to take before and after publishing. If everything is chaotic, forget about the audience; you (owner) will eventually lose interest. Numerous metrics contribute to engagement; therefore, it is essential to understand which ones to focus on.
To attain such clarity. YouTube channel management is essential. If you have assigned roles for the team. Then everyone is focused on their work, and they provide you with reports that you have to analyze and develop an optimal strategy to capitalize on that opportunity. That is why managing your channel is essential.
What do YouTube Channel Managers do?
If we look at the hierarchy, YouTube managers come after the owner. They are involved in channel operations, strategic tasks, analytics tasks, and drive the channel as experts. To gain an actual understanding of what they do, we have reviewed thousands of Job posts on LinkedIn and identified the roles and responsibilities they actually perform.
Planning & Strategy
- Identifying channels, goals, target audience, and brand identity
- Planning content themes according to brand goals.
- Creating an upload frequency plan for long, short, and live formats
- Brainstorming and Ideation of new videos
- Figuring out the latest trend, keywords, audience preferences, and doing competitor analysis
Content Optimization
- Optimizing channel content based on SEO plan and YouTube discoverability
- Finding and optimizing metadata( keywords, titles, tags)
- Thumbnail ideas that are creative as well as increase CTRs
- Creating a playlist, optimizing the homepage, and channel structure
- Staying aware of YouTube updates, algorithm shifts, and guidelines
Community Management
- Understanding viewing habits and audience preferences
- Finding audience demographics (age, location, gender, etc)
- Organizing Q&A sessions, polls, live interaction, and content encouragement
- Promoting channels content on other social platforms
- Audience interaction through comments, likes, replies, and other means
Best Way To Manage a YouTube Account
The best and foremost way to manage YouTube account is to never share your password. Not with your friends, family, or anyone. Keep the credentials to yourself and store them in a secure location that is accessible only to you.
Let’s say there are two owners of the same channel. In that case, connect your channel with the YouTube Brand Account. By doing this, both owners can access the channel using their personal Gmail IDs. You can set up and assign YouTube roles and permissions easily in YouTube Studio.
Make the account access secure by enabling two-factor authentication. This makes any suspicious activity or login noticeable. Try adding a unique password to make it more secure.
Assign roles properly to the team. Ensure they can perform their work correctly and don’t have access to anything outside their scope of work.
What are the YouTube channel roles?
Owner: Majorly, this role is assigned to you. The role has complete control, from managing permissions to deleting the channel. This role is for the actual creator of the channel.
Manager: After the owner, the YouTube managers are the highest authority. They can upload, edit, manage, schedule, and delete content. They can also manage live streams.
Editor: This role involves managing content, including editing and publishing. But can’t assign roles and can’t delete content.
Viewer: A viewer can access the analytics and revenue data in YouTube Studio. They can monitor a live stream and track metrics. They can’t edit, upload, delete, or live chat.
| Roles | Can Do | Can’t Do |
| Owner | Complete control, Manage Permissions, Can’t be removed | Can’t remove the primary owner or brand account owner |
| Manager | Upload, edit, delete, manage, and analytics access. Set up live streams | Can’t change permissions, can’t delete channel |
| Editor | Edit & Publish videos, manage content & comments | Can’t change permissions, can’t delete channel Only view Stream |
| Viewer | View analytics, channel data, performance, and metrics | Can’t upload, manage, or change settings. No revenue info. |
Steps to Manage YouTube Account Access of the Channel
Once you log in from your official account. Go to YouTube Studio and navigate to Settings in the left sidebar. Open the permissions tab. Click on “Invite,” and you will be given the option to add a new user. Enter their email address, choose a role for them, and click Done. This will send a notification to them on their email ID that you have added.
The person will receive mail with their assigned role. Once accepted, they can access the channel based on their role permission. Once you add an admin to a YouTube channel, they receive a notification. Please note that if the mail is not accepted within 30 days, it will be discarded. You have to start the process again.
You can update a team member’s role at any time by navigating to the Permissions tab.
What are the benefits of a YouTube Brand Account?
Let’s see the benefits of having a brand account:
- You can manage your YouTube team under one account
- If you are a co-owner, then both can access the main channel from their personal accounts
- You can assign and give limited access to the channel without sharing the password
- best to collaborate with freelancers and an agency
- Multiple YouTube channels can be managed under one account.
- A custom channel name can be added that is different from the personal account
- A well-rounded security of all your channels
When to Give Access to the YouTube Channel?
There are times when you have to give people access to your YouTube channel. Let’s explore the following ways to provide access while maintaining security, so you don’t have to worry about workflow.
Video editor
If you have hired a freelancer or team member. Then the video editor doesn’t need access to channel stats or analytics. Although they might have to change the thumbnail or video description. You can give them the Editor role.
They will be able to access features related to their work and prevent them from navigating to unwanted areas within the channel.
Marketing Agency
Yes, the marketing agency is a crucial part of the YouTube team, and they also need access to the channel. They require access to analytics or content management systems. They will be running ads, so they need metrics. The proper role for them will be Manager. Adding managers to YouTube channel is essential because they will need to interact with comments or need analytics. However, YouTube manager access gives them the authority to delete the content, so ensure the agency is trustworthy and ethical.
Social Media Manager
The social media team will promote the content on social platforms. They might need metrics or access to interact with viewers. You can assign them the role of editor. The person with Manager access or owner access can provide relevant data; they don’t need access to the whole Studio analytics.
Channel Maintenance
You will not need these very often, but once you gain the growth, you might need people to edit or revamp old content, for example. You need to update thumbnails, metadata, tags, description, or add chapters to the videos. The recommended role is editor. They will be able to fully optimize the content.
Research
If you want to do market research for YouTube. Such as content ideas, identifying trends, or strategies to optimize your content’s ranking on YouTube. You can give a member Viewer access. The member will be able to view channel analytics and track performance. The person can identify the channel’s reach and devise the right plan for the channel’s content strategy.
Conclusion
Manage your YouTube account effectively by giving proper access to the members. In this way, you will scale effectively without compromising your channel’s security. Firstly, you have to be on a YouTube brand account to manage different roles and permissions.
Even if there are multiple owners of the same channel, they can manage multiple channels and the primary channel using their personal Google accounts in the brand account. Later, team members will perform specific tasks.
Assign roles such as manager, editor & viewer. The roles will grant them access to the necessary workspace and prevent them from accessing your channel in an unwanted manner. The blog discussed when and how you will have to assign roles. So, expand your team while being protective.
Frequently Asked Questions
Q1. How to manage YouTube account access?
Go to the YouTube Studio app, navigate to Settings, and then select Permissions. This is where you can assign or change the roles of members.
Q2. What does it mean to give someone manager access?
The manager’s access provides high-level control, allowing them to assign roles, delete content, and edit it. Except they can’t delete the channel or manage the Owner roles.
Q3. Can two people manage a YouTube account?
If you connect your account with a YouTube brand account, then two people can manage a primary channel. You can manage multiple YouTube channels under one brand account.
Q4. How to add an admin to YouTube channel?
To add an admin or manager to your channel, you’ll need the channel permission form from YouTube Studio. If you are the owner, then you can invite a relevant person via email in the permissions tab.
Q5. How much does a YouTube channel manager cost?
Based on your skills and experience, you can expect to pay between $ 1,000 and $ 5,000. You can expect content planning, SEO reports, optimization, and reporting.