DID YOU KNOW? You can get a huge amount of traffic by learning to rank youtube videos on Google. And it is not that hard either. Believe me, I know. Ranking your YouTube Videos on Google can be easily executed with Video SEO. What is Video SEO? Well, that is one of the ideas we’ll uncover in this article. There are several ways to rank youtube videos on Google and doing this will get you more viewers and subscribers than you can imagine. Hence, we have got you the top 7 ways to rank your YouTube Videos on Google.
What is Video SEO?
Video SEO refers to the process of optimizing your videos for search engines with the help of keywords and various SEO-related practices in an attempt to get more views and new watchers. So let’s find out how we can use Video SEO to optimize your YouTube videos for Google
7 Tips to Rank YouTube Videos on Google
YouTube Keyword Research
Keyword research is what creates the base of all SEO activities. Keywords are the most commonly searched words or set of words on Google. So the first step in optimizing your YouTube videos is researching the right keywords to make the most relevant videos.
Now you need to remember not all videos that do great on YouTube will rank on Google, and that is why keyword research is important to work on the content of your video. Of course, keyword research is essential on YouTube to get more views but it is much more crucial on Google because Google is a search engine and your videos will rank only when someone is searching for them, unlike youtube where users can stumble upon your videos without searching for it as well. So yeah you need to do some heavy research to find the most accurate keywords to rank youtube videos on Google.
Yeah, We know what you are thinking, “ Sure keyword research is cool, but how do I do it?”
Many tools are found all over the internet that brilliantly assist you in keyword research, and here are some of the best ones.
- Moz Pro
With these keyword research tools, you will easily find the search volume for certain keywords on different search engines, along with synonyms for those keywords. Not only that you can also research the keywords your competitors are ranking for.
Optimizing your YouTube Video for Google
Well now that you have done your keyword research, it is time to use the results of your research and optimize your video. All you need to do here is insert the keywords slyly into the Title, description, and YouTube tags of your video. Try using your focus keyword at the beginning of the title and infuse the relevant keywords and their synonyms in the description of your video. You can also research your competitors and find out the keywords they are ranking for and then use those keywords in your videos.
Transcribe your videos
Transcribing your video is a good practice for both audience engagement and Google ranking. Your transcribe is the entire matter of your video in text, and you know what? Google is reading it. Google’s search algorithm places a lot of weight on YouTube and its videos, this is because they bought YouTube in 2006 and want more and more people to visit their site. The algorithm reads transcripts of YouTube videos and looks for relevant keywords to give its users the best search results.
Creating appealing thumbnails helps greatly in increasing the ranking of your YouTube video through Google images. Yes, Google also reads images to give their users the best results. Using custom thumbnails that are appealing, not very cluttered, and convey the relevance of the videos efficiently will help your YouTube video rank not only on Google but on YouTube as well.
Creating playlists segregates your YouTube content into small consumable chunks. This makes it easier for Google to understand and sort out the most relevant content from your entire library. By creating playlists you make it easier for your audience to understand the various genres you have covered and watch the ones they are interested in.
Google wants to ensure that the content they provide their users the most user-friendly content, which means making content that is good for the users is what will help you get the best ranking.
The length of the video is another important factor that will help you rank on YouTube. Now, how Google sees it is the longer the content the more information it provides to the user and Google loves its users. Hence, the longer your video the more informative it seems and the higher the rank.
Well, that doesn’t mean you upload 10 hours of nothingness, just make sure that your YouTube videos, no matter what topics they cover, are informative and engaging. This would not only help you increase your ranking but also retain viewers and get more viewers.
With the tips, you can easily rank Youtube Videos on Google and gain more views. The right use of these techniques would ensure better ranking and organic growth of your YouTube Channel, however, you can always get organic views with Veefly’s brilliant YouTube Marketing plans.