Promoting your videos on YouTube is a crucial part of video promotion and marketing strategy. Creators do everything in their power to increase views on their YouTube videos. But they often find themselves repeating the same mistakes, which results in a slow downward spiral of your channel’s views and subscribers.
Here are the biggest video promotion mistakes that every YouTube creator must avoid.
Video links in your posts
When uploading a new video on YouTube, many creators forget to include links in their posts. So instead, you can use links to your social media handles or websites in the video description box on YouTube. This takes your viewers to your other channels and helps them know you better.
You can go the other way round, too, and include your video links in your bios across social media or promote them through stories, posts, etc. Then, share your link through DMS and make it accessible to new viewers.
Keywords in your titles and descriptions
Keywords are important to boost your video’s ranking on YouTube. Unfortunately, creators often forget to include keywords while trying to create attractive and catchy lines. YouTube SEO will let you reach the audience. And to do this, you need to start with conducting keyword research.
You can use tools like YouTube Suggest, Google Trends, Ahrefs, etc., and create a list of keywords relevant to your channel. Next, write down a few titles and descriptions while using the keywords organically. Finally, choose the best out of those and repeat this practice while writing all your titles and description.
If you aren’t quite sure about your list of keywords, do a competitor analysis and look at what your competitors are doing. This will help you drive more traffic to your channel and get more clicks on your videos.
Consistent upload strategy
Consistency is the key to success. And as a creator, you need to use this to grow your YouTube channel. You might have noticed that your view count keeps hitting highs and lows, and this is because of your inconsistent strategy.
First, you need to build a strict upload schedule to upload and promote your videos. Keep reminders to don’t miss a day or use scheduling tools to do it for you. Such a schedule helps your viewers know what to expect and keeps them on edge. You can hold countdowns to keep them excited as well.
I hope these practices help you avoid these mistakes and make the best out of your channel. Other than this, there are a lot of promotional ideas you can experiment with. Understand your channel’s demographics and meet their preferences through your content. Lastly, remember to remind your audiences to like and subscribe to your videos and channel.