As a creator, how amazing would it be if you knew what your viewers were looking for based on the videos they watched on your channel? We’re sure this information can encourage you to scale your channel even faster than you thought. YouTube search insights is a brand-new feature introduced to tell creators what exactly their viewers are looking for. Let’s take a deep dive into this powerful tool, which is almost like a cheat sheet, to get your YouTube audience insights.
What Is YouTube Search Trends?
The world’s largest video-sharing platform has a free feature called YouTube Search Trends. It provides what your audience is searching for across the platform, along with specific search queries. Many creators have missed noticing it, and chances are you have, too. Many YouTubers will find this tool very helpful because it is a gold mine of crucial insights that can help you curate content tailored to the needs of your target audience.
What Does YouTube Search Trends Actually Do?
Now that you know what YouTube Search Insights, let’s explore the prominent benefits this tool offers to creators.
Helps to Analyze Viewer Behavior
Understanding viewer behavior is the key to expanding your subscriber base. The tool YouTube Search Trends tracks every search query a viewer enters on YouTube, their content viewing behavior, and provides relevant results.
Based on these reports, you can craft content that matches what viewers are searching for. It also increases the chances of your videos appearing in relevant search results and attracting more eyeballs.
- Provides topics on viewer results: Knowing the latest search trends in your niche helps you capitalize on the viewer’s interest. For example, if you own a food channel and observe that people are constantly looking for a specific recipe according to the season.
- Content Strategy: You can quickly craft content around those trends and capture their attention without much hustle.
- Upcoming Topics: Creating trendy content can help you attract maximum viewers to your channel and potentially increase your subscriber rate. Hence you need to have the latest topics by your aid.
- Provides Data Suggestions: It becomes easier with YouTube Search Insights as it helps you zero in on the exact search terms. These terms act like signposts guiding your target audience to watch your video content.
YouTube Search Insights vs YouTube Search Trends (What Changed?)
Does this tool matter to you as a creator? Let’s break down a few crucial reasons why these insights are important to you.
- Content Optimization
- Increased Visibility
- Competitive Edge
Let’s elaborate on these reasons further.
Content Optimization
Content is the king to build a loyal following for your YT channel. Using YouTube search Insights, you can optimize your content at every stage to make it more engaging and discoverable. The more relevant the content is for your audience, the higher the chances of it being shared over various platforms.
Increased Visibility
As a creator, you will increase your channel subscribers consistently only when you constantly reach out to new viewers in your niche. The insights gained from this tool will help you craft engaging long-form video content that is more likely to appear in search results, leading to better visibility. Higher visibility attracts more clicks and increases views on your videos.
Competitive Edge
It is not easy to stand out as a unique creator, with millions of videos uploaded daily. YouTube Search Insights, combined with YT analytics, can help you create interactive content well ahead of time, giving you a competitive advantage over other creators.
Let’s see how you can access this brilliant YouTube audience insights tool.
Where Can You Find YouTube Search Trends?
Get access to the search insights on YouTube using the following steps.
1. Log in to YouTube Studio on your Desktop.
2. Click on ‘Analytics‘ in the left menu.
3. Click on the ‘Research‘ tab at the end of the menu options under the analytics tab.
4. Viola, you have landed on the YouTube search insights tool.
How to Use YouTube Search Trends
Once you are on this search insight tool, simply follow these steps to maximize the potential of audience insights.
1. Gathering the Data
Use the search bar on the YouTube insights tool to type a term of your interest. Based on the specific keyword you entered, you will also see a list of relevant terms popularly searched on YouTube, along with its search volume.
Click on the ‘see all‘ button in the right corner. You will see all the terms your viewers search for when surfing YouTube.
There’s a menu named ‘Content gaps.‘ The results under this menu indicate that viewers are not getting what they want when searching for that term.
It also indicates that the video content is either outdated or low quality, thus not meeting the needs of your target audience.
2. Analyzing the Data
The content gap can help you identify growth opportunities and generate content ideas to make outstanding videos. It is the magic potion of search terms that can help you get noticed in an ocean of content.
You can also explore viewers’ search terms, trends, and searches across YouTube based on the search data collected from users who have watched and interacted with your content.
The YouTube search insights tool also provides a bookmark feature, which allows you to save certain keywords to the ‘Save‘ tab.
This is how you can extract insights, fuel your creativity, and optimize your content efforts to enhance the viewing experience of your target audience.
Conclusion
Isn’t the YouTube search insight tool worth a try for you as a content creator to discover the loopholes in the content available and create a better version of it? Although this feature is currently accessible to users from specific locations, YouTube is constantly working on initiatives to roll this feature out in other regions. YouTubers can now rely on this feature provided on the platform, apart from other YouTube Analytics tools, to get access to crucial audience insights rather than hopping on to some other third-party apps.
Frequently Asked Questions
Q1. Is YouTube Search Trends free for all creators?
Yes, YouTube Search Trends is entirely free and available to all creators without any subscription.
Q2. How often does YouTube Search Trends update?
YouTube Search Trends provides real-time data alongside real-time insights, helping YouTube creators curate relevant videos.
Q3. Can I access YouTube Search Trends on mobile?
Yes, you can access it on mobile devices through a web browser for on-the-go search.
Q4. How accurate is YouTube Search Trends data?
The data is highly accurate as it is based on actual search behaviour from YouTube users.