Video marketing has been on an upward trend, making it an essential part of every brand’s marketing strategy. Today, the best platform for video is YouTube marketing. It is the biggest online video-sharing platform and has now become an ultimate video marketing tool. YouTube has been around longer than other social media platforms and has more than 5 million users worldwide. Users prefer videos over static posts, which has led marketers to embed YouTube marketing into their marketing strategy. Here’s how you can get started with a simple yet essential marketing strategy to boost your channel and increase viewership and subscribers.
What is YouTube Marketing?
YouTube marketing is a strategy that uses the YouTube platform to promote products, brands, or services. After creating and uploading a video to YouTube, the content is promoted using YouTube ads. Since YouTube is the second most used search engine, the videos are optimized for marketing to the right audience. YouTube marketing involves paid and organic marketing, helping reach potential customers while building brand awareness.
Why is YouTube marketing important for creators?
YouTube marketing is important for many reasons, the most prominent being the massive user base. The YouTube platform has over 2.7 billion active viewers and 1 billion hours of daily watch time.
The audience base is enormous, but does your niche audience know your channel?
Your valuable video will get lost in an ocean of videos if not directed to the needed audience. That’s why many YouTube creators value YouTube marketing.
In recent years, YouTube Marketing tips and techniques have also evolved. Creators focus on creating their YouTube channel while having expert YouTube growth providers by their side to grow it.
Now that we understand why YouTube marketing is important for creators, let’s start with the initial YouTube marketing strategy: optimizing the channel for a professional look and capturing viewers’ attention. Having viewers interact with your YouTube channel increases engagement and watch time.
How to optimize your YouTube channel?
The foremost YouTube marketing strategy is to optimize your YouTube channel. Here are some tips for optimizing your channel that will attract more viewers.
Establishing your channel as a brand: Set up your channel with a professional-looking banner image and logo. Use a consistent color scheme, typography, and pattern throughout your channel to give a unique look to the YT channel. The well-optimized channel appeals to viewers, resulting in more engagement.
Add Intro to the channel: Add a featured video or channel trailer to your YouTube home page. This YouTube marketing strategy will act as a call to action for the new viewers. Keep the intro short and engaging.
Optimizing Titles and Descriptions: Video titles are the most engaging part of YouTube’s marketing strategy. Since the title brings more clicks, it is necessary to optimize them properly. Also, the descriptions should be optimized because they provide a clear video summary, which offers value to viewers’ interests.
Optimize Video into a Playlist: Many creators think the best YouTube marketing strategy is to upload videos frequently. But bombarding videos will look unstructured to viewers. So, categorizing the video into a playlist will make it easier for the viewers to return and watch the video where they left off.
How to promote your YouTube channel?
The YouTube marketing strategy involves multiple steps that can help your video reach a more relevant audience. Let’s see some key tactics that make a YouTube creator’s journey easy.
The social media footprint: Each platform has its kind of audience. Don’t let your video content just be on YouTube; expand the horizons by sharing it across multiple platforms. Promote YouTube videos to divert the audience from social media to your nest of YouTube video content.
Collaborate with niche creators: Create YouTube content with other top-performing creators. Tap within your niche and find relevant creators resembling your channel voice. Interacting with collaborators’ existing audience is a beneficial way to grow a genuine fan base.
Advertise your YouTube video: Identify which video on your channel performs and try to leverage that reach into targeted YouTube Ads. Investing in top-performing videos will allow you to acquire a genuine audience that wants to see the niche-specific content that your channel is uploading.
Embed videos in Blogs: Video formats are the most engaging content type. Embedding YouTube videos or relevant content in blogs will give users a visual understanding of the content. The videos get views, website pages stand out, and viewers witness different aspects of the content.
YouTube video in email: Emails have always been the professional approach to promotion. Adding infographics and YouTube video links to an email makes it creative, effective, and engaging for your subscriber list.
There are multiple ways to market and promote your YouTube videos. If you are just starting out, Veefly’s beginner-friendly YouTube promotion platform can help you.
Do you need YouTube marketing tools?
YouTube marketing tools solve specific problems for creators and make content creation efficient. They help promote videos, plan YouTube marketing strategies, understand audience preferences, and streamline workflow.
Let’s see some prominent reasons to use YouTube marketing tools.
To discover content: Tools can offer a variety of insights before making the content marketing ready. Features such as keyword research, tag suggestions, and an SEO parameters checker can help market the content to a broader audience.
Enhance content quality: Marketing tools offer insights into your audience’s behavior. These inputs can be used while marketing the content. The content will resonate with the target audience, resulting in maximum engagement with lower investment.
Performance feedback: The YouTube studio tool lets you track and provide valuable data about your channel and audience. Helping you fine-tune your content as well as a marketing strategy.
Established YouTube marketing strategy: YouTube promotion services like VeeFly manage the promotion of video content, Letting the creator focus on the creative aspect of the YouTube channel while letting the experts utilize the already working marketing strategies.
5 YouTube Marketing Tips and Strategies
Let’s dive into YouTube marketing tips and strategy and learn to implement them in the channel’s growth.
1. Create a YouTube Business Channel
You want your business to be on YouTube; you’ve got to start with the basics. Create a Brand Account on Google. You can use your Gmail account on YouTube to create a channel that will be under your name. Having a brand account is better in the long run as your business starts growing. You can create and manage multiple channels while also allowing other users to log in simultaneously.
2. Understanding your YouTube target audience
Once you have a channel, depending on the type of content you upload and your creativity, it will undoubtedly attract different viewers. Some might praise you, some might criticize you for the better, but some are simply trolls who only engage in getting your attention. One needs to know how to identify between the three and use them to your channel’s benefit. To see the difference, you will have to read the comments carefully and maybe go through their social media profiles to understand their interests and modify your content to meet their needs. When a user relates to your content, they bring in more viewership and clicks, which increases your subscribership.
For instance, if your target audience is most interested in watching gaming videos, you can create a tutorial video of a new game that has been launched or a video showing how to get past a difficult level creatively in a particular game. YouTube now also lets you hold polls to understand what your audience prefers. You can do so by visiting the Community Tab. You can also go to analytics and view more details about your audience under the channel analytics.
3. Optimize your YouTube videos
What is YouTube, if not a video search engine? Video optimization is essential if you want them to appear on the search engine results page’s first page. You can start by adding a strong title that will attract more viewers and show up on YouTube’s algorithm. Put relevant long-tail keywords to make it catchy. Check what kind of keywords will help you rank higher on SERP or use tools like the Keyword Tool that help you dig deeper and find keywords that go with your video content.
Do not use keywords that have nothing to do with the video; it will only get your ranking down. Always use less than 60 words in your title so that it doesn’t get cut off when appearing in the suggested videos list. Remember to stay away from bad grammar, too much punctuation, and vulgar words. People click on what they see, so your thumbnail has to stand out. Creating a unique and attractive thumbnail will get you more clicks on your video.
Your video description needs to have relevant details about the content you upload. If it is a tutorial video, you could mention a short description of the tutorial and split the timeline for users to know from which minute the next topic is covered in the video if someone wants to skip to the next part. Include hashtags, cards that expand when clicked on – CTA’s that take them to your website or playlist, ends screens, bumper ads, and watermarks so that no one can copy your content. Most importantly, remind users to like, subscribe, and share your videos across their social media platforms.
4. Optimize your YouTube channel
Make it easier for people to seek out and follow you on YouTube by optimizing your channel. Start with completing your YouTube profile. Add finishing touches to your YouTube profile. Give a keyword-rich summary of what people can expect from your channel when they hit the subscribe button through your channel description. Include links to your website, and social media handles too.
Upload a high-resolution channel icon where people can know what your brand logo looks like. Use the banner space to welcome viewers to your channel. This area may be an excellent place to market your channel schedule or an upcoming launch or service through channel art. You can also add other featured channels to your profile, directing people to your other channels or channels that might pique the user’s interests. This way, you can also open yourself to the opportunity of collaborating with other channels in the future by featuring them on your page.
5. Try YouTube Advertising
Once you have set up your channel and you have a decent number of subscribers and audience, it’s time to reach out to those who don’t know about you yet through advertising, and the world of YouTube advertising knows no bounds. There are so many ways you can reach out to users and make your channel known. One way to do that is by going viral organically.
Investing in advertising in the right way will only profit your channel by bringing in more clicks and viewership. Regarding YouTube Ads, people would rather watch online ads than TV ads. There are many types of YouTube ads, such as Skippable in-stream ads, Non-skippable in-stream ads, Video discovery ads, and Non-video ads such as overlays and banners. You can choose from this range a type that suits your channel’s tone and the type of ad you want to run.
Conclusion
YouTube’s video content reaches billions of people. However, simply uploading videos is not enough to gain an audience. The YouTube channel has to stand out in its niche. YouTube marketing can be beneficial to reach the right audience. In this blog, we have explained how to promote your content and provided tips on optimizing your channel. By implementing this YouTube marketing strategy, a creator can fuel its channel growth.
Frequently asked questions
How much does YouTube marketing cost?
It can vary depending on the advertising campaigns, which can start at as low as ten dollars and go on to cost millions of dollars.
Is YouTube marketing worth it?
Yes, YouTube marketing is worth it. It’s an opportunity for the creator to reach a wider audience. Studies indicate that the video format has the most returning users, so YouTube marketing has a better ROI.
What is the role of YouTube marketers?
YouTube marketers help in brand awareness, lead generation, community building, and developing strategies to market content to the intended audience and achieve clients’ goals.
Is YouTube marketing successful?
The YouTube platform has billions of users and viewers for every type of content, and YouTube marketing is helping many industries reach their correct audience.
