The YouTube Sponsorship Program bring to mind expensive ads and highly influential YouTubers. Small YouTube creators find it difficult to find brands to sponsor their channel, but sponsorship is one of the main sources of income, it eventually becomes a necessity.
In this guide, we will help small channels find sponsors while understanding the factors that make money via sponsorship.
- What is YouTube Sponsorship Program and its types?
- What are the YouTube Guidelines for sponsorship?
- How much do brands pay for sponsorships?
- How to get YouTube Sponsorships for small channels?
What is the YouTube Sponsorship Program?
The YouTube Sponsorship Program are collaborations between YouTube creators and brands. The brand pays creators to promote their products while creators make money.
Creators approach brands that suit that target audience, which gives the brand more exposure, while YouTubers get paid for creating videos promoting the features of the brand’s product.
Types of YouTube sponsorships:
- Paid sponsorships
- Free Product Reviews
- Product Placement
- Affiliate sponsorships
- Product Shoutout
Paid Sponsorships
The YouTubers are paid for creating a dedicated video about the product or brand. The creators can create videos such as reviews, tutorials, or unboxing.
Free Product Reviews
Companies send free products to creators in exchange for a review video. Creators can create a dedicated video or add a review segment to the whole video. It’s more of a barter system than actually getting paid.
Product Placement
Creators can add a product to their video and talk about it very naturally without making it seem like a promotion. Brands and creators can agree on a time duration for product placement.
Affiliate Sponsorships
Creators create content for a product and divert users to the product link that is mentioned in the description or pinned comments. When someone makes a purchase using that link, the creators get a commission.
Product Shoutout
A shoutout is given to a product for a short duration. Creators can mention the brand or product for free or charge a fee for mentioning it.
After understanding sponsorship programs on YouTube and the different types you can choose from, let’s look at the guidelines and approach sponsors for their channels.
YouTube Sponsorship Guidelines
A YouTuber must follow the following rules before applying for any sponsorship program:
- You must have high-quality content.
- You should have a good no. of videos on your channel.
- Your videos should have a good reach.
- If your content is relevant to the brand, you want to approach it.
- You must share your business email address on your channel.
Explore these rules further in our blog, “Rule book for YouTube sponsorship program.”
Creators must adhere to these rules if they want brands to sponsor them. Once you’ve followed these rules and are all set to apply for sponsorship programs, let’s take a look at how much companies pay creators for sponsorships.
How much do brands pay for YouTube Sponsorships?
Even though you cannot put a number on it since each brand has a different package for each influencer; the factors that affect the package are as follows:
- No. of subscribers
- Value you bring to the brand
- Advertisement placements
- Types of promotions
- Promotion requirements
Explore each factor in detail in our blog, “How much do companies pay for YouTube sponsorship.”
Now let’s dive into the tips and tricks that will help you bring your channel sponsorships.
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Channel growth
Even though you have a small YouTube channel, you will still need to grow your channel to the point that it attracts sponsors. Start with creating quality content that results in audience engagement.
This will increase your views and bring in more subscribers. With at least 10k subscribers, you can reach out to sponsors and show that your channel’s content can bring value to their brand.
Be patient
Patience is the key to everything you do in life, which applies to your channel. Getting sponsorships is a difficult task, and once you’ve got a few, the work doesn’t end there.
Creating content for promotion is a task, and the incoming results are sometimes slow. If you put in the time and effort needed to create the perfect content for your brand, you will get your work’s worth and attract other sponsors to your channel.
Reach out directly
After creating good content and building your audience base, it’s time to directly reach out to sponsors. Make a list of all the sponsors you would like to work with and send them a sample of your work. Pitch your ideas through an email or call. Remember to go for sponsors that are relevant to your channel and audience.
Connect via platforms
Several platforms will help you connect with sponsors directly. Although the platforms are free to use, there is a criterion you need to meet to connect with sponsors.
Famebit – For small channels on YouTube, Famebit is the platform to go to. You need to have at least 5,000 subscribers on your channel to use its services. Famebit charges 10% of the amount you receive through sponsorships.
You also have Reelio and Grapevine, where you need at least 7,500 and 10,000 subscribers, respectively.
Conclusion
We have reached the end of our blog, and I hope you have found all that you needed to know about getting YouTube sponsorships for small channels. Since you have a small audience base, start with affiliate and product sponsorships. These are easy ways to make money and get enough exposure to later approach bigger sponsors and demand higher packages.
To conclude, if you have a fulfilled audience base, you can easily get great YouTube sponsorship deals. Remember to upload as much good content as possible and sit back and let your work do the magic. If you have any queries regarding the above blog or a few tips, please feel free to leave a comment.
Frequently Asked Questions
Q1. How do you get your first YouTube sponsorship?
You can build your channel presence and engagement rate. Once it gets strong, you can approach niche brands. You can connect with brands based on your subscriber count.
Q2. How many views do you need to get sponsored on YouTube?
There is no fixed view count for sponsorship. Brands look for consistent engagement and subscriber count. Some creators get sponsorship with as few as 1000 subscribers.
Q3. How much do YouTube sponsors pay per 1000 views?
A small creator can expect $50 to $500 per video. Channel engagement and subscriber count can also help you get a better deal.
Q4. How much should I charge for a YouTube sponsorship?
A small creator can charge $50 to $500 per video. A mid-sized channel can charge $100 to $2000, and big channels can charge based on their engagement and subscriber count.
