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YouTube Sponsorship Program- A Beginner’s Guide

The YouTube Sponsorship Program bring to mind expensive ads and highly influential YouTubers. Small YouTube creators find it difficult to find brands to sponsor their channel, but sponsorship is one of the main sources of income, it eventually becomes a necessity.

In this guide, we will help small channels find sponsors while understanding the factors that make money via sponsorship.

  • What is YouTube Sponsorship Program and its types?
  • What are the YouTube Guidelines for sponsorship?
  • How much do brands pay for sponsorships?
  • How to get YouTube Sponsorships for small channels?

What is the YouTube Sponsorship Program?

The YouTube Sponsorship Program are collaborations between YouTube creators and brands. The brand pays creators to promote their products while creators make money.

Creators approach brands that suit that target audience, which gives the brand more exposure, while YouTubers get paid for creating videos promoting the features of the brand’s product.

There are 3 types of sponsorships:

While the first two types deal with direct money, the third type does not give any monetary benefits. With paid and affiliate, creators get paid for promoting the products, while in product sponsorships, the creator gets to keep the products sent by the brand for promotion.

Learn in detail what this entails in our blog, “YouTube Sponsorship – Types of sponsorships for small channels.”

After understanding what sponsorship programs are on YouTube and the different types you can choose from, let’s look at the guidelines and approach sponsors for their channel.

YouTube Sponsorship Guidelines

A YouTuber must follow the following rules before applying for any sponsorship program:

  • You must have high-quality content.
  • You should have a good no. of videos on your channel.
  • Your videos should have a good reach.
  • If your content is relevant to the brand, you want to approach it.
  • You must share your business email address on your channel.

Explore these rules further in our blog, “Rule book for YouTube sponsorship program.”

Creators must adhere to these rules if they want brands to sponsor them. Once you’ve followed these rules and are all set to apply for sponsorship programs, let’s take a look at how much companies pay creators for sponsorships.

How much do brands pay for YouTube Sponsorships?

Even though you cannot put a number on it since each brand has a different package for each influencer; the factors that affect the package are as follows:

  • No. of subscribers
  • Value you bring to the brand
  • Advertisement placements
  • Types of promotions
  • Promotion requirements

Explore each factor in detail in our blog, “How much do companies pay for YouTube sponsorship.”

Now let’s dive into the tips and tricks that will help you bring your channel sponsorships.

Channel growth

Even though you have a small YouTube channel, you will still need to grow your channel to the point that it attracts sponsors. Start with creating quality content that results in audience engagement.

This will increase your views and bring in more subscribers. With at least 10k subscribers, you can reach out to sponsors and show that your channel’s content can bring value to their brand.

Be patient

Patience is the key to everything you do in life, which applies to your channel. Getting sponsorships is a difficult task, and once you’ve got a few, the work doesn’t end there.

Creating content for promotion is a task, and the incoming results are sometimes slow. If you put in the time and effort needed to create the perfect content for your brand, you will get your work’s worth and attract other sponsors to your channel.

Reach out directly

After creating good content and building your audience base, it’s time to directly reach out to sponsors. Make a list of all the sponsors you would like to work with and send them a sample of your work. Pitch your ideas through an email or call. Remember to go for sponsors that are relevant to your channel and audience.

Connect via platforms

Several platforms will help you connect with sponsors directly. Although the platforms are free to use, there is a criterion you need to meet to connect with sponsors.

Famebit – For small channels on YouTube, Famebit is the platform to go to. You need to have at least 5,000 subscribers on your channel to use its services. Famebit charges 10% of the amount you receive through sponsorships.

You also have Reelio and Grapevine, where you need at least 7,500 and 10,000 subscribers, respectively.


We have reached the end of our blog, and I hope you have found all that you needed to know about getting YouTube sponsorships for small channels. Since you have a small audience base, start with affiliate and product sponsorships. These are easy ways to make money and get enough exposure to later approach bigger sponsors and demand higher packages.

To conclude, if you have a fulfilled audience base, you can easily get great YouTube sponsorship deals. Remember to upload as much good content as possible and sit back and let your work do the magic. If you have any queries regarding the above blog or a few tips, please feel free to leave a comment.