Are you a small YouTuber looking to get sponsorship? Getting YouTube sponsorship Application for small channels on the platform sounds difficult. The first thing you think about is expensive ads sponsored by big companies.
However, many companies sponsor small channels, too. In this blog, we will explore the following points.
- What are YouTube sponsorships?
- What are the different types of sponsorships?
Read till the end to grab an opportunity to grow your channel and earn more money.
What are YouTube Sponsorship?
A YouTube sponsorship is when a YouTuber collaborates with a brand. The YouTuber gains monetary benefits by promoting its products while the brand gets more exposure through the creator. Your YouTube sponsorship needs to be relevant to your channel and audience. If you are a YT gamer promoting beauty products, the brand gets nothing from it since your audience can’t relate. Now that you know what a YT sponsorship is, let’s look at the types of sponsorships you can choose from.
Types of YouTube Sponsorship Application
- Paid sponsorships
- Affiliate sponsorships
- Product sponsorships
Paid YouTube sponsorships
Paid sponsorship pay you money directly, making it the most profitable type of sponsorship. Sponsors pay creators to promote and advertise their products through tutorials and reviews. For small channels, paid sponsorships are difficult to come by since their audience is small and difficult to convert. You need to have at least 10k to 100k subscribers to find sponsors that would go for your channel. Since your channel is still growing its subscriber base, starting with affiliate and product sponsorships is better.
YouTube Affiliate sponsorship
Want to earn easy money online? Go to the easiest source. Affiliate sponsorships are easy to get. You can join any affiliate program of your choice. This works; the brand will provide you with a unique link to share with your subscribers. When a subscriber uses that link to purchase, the affiliate receives a commission per sale.
It is essential to choose a product of your liking so that your tutorial or review videos are honest and help your audience understand its features. Of the three, affiliate sponsorships are the least profitable, but high-ticket affiliate programs can make you more money.
Read everything you need to know about the best affiliate programs in our blog.
Product sponsorship
Product sponsorship is how YouTubers get free products from brands. Many creators make unboxing videos to promote these products. Though you don’t get paid any money from this kind of sponsorship, you get to keep the products. For example, if a brand gives you a smartphone, you should create a video unboxing the phone and discussing its features as part of the sponsorship. As your subscribers increase, so will your channel. This will grab the attention of bigger sponsors who are asking you to review their products.
How To Prepare Your YouTube Channel For Sponsorships?
To make your channel sponsorship ready, here are some steps that you must prepare:
Familiarize Yourself With YouTube Guidelines
Ensure that you are familiar with the YouTube community guidelines. Your channel must adhere to all YouTube policies without copyright strikes. Because penalties could deter potential sponsors from offering you brand deals.
Choose A YouTube Niche You’re Passionate About
You must identify your niche and build your brand to attract the right sponsors per your industry. So, brands looking to target a specific market will approach your channel, whether you are into makeup, lifestyle, tech, gaming, etc.
Upgrade Your Channel To Look Professional
Maintaining consistent branding and thumbnails across all your videos will give your channel a professional and clean look. It is essential to create a strong impression on potential sponsors. To do that, ensure your channel is organized with playlists, a well-designed banner, and a logo.
Create An Attractive Media Toolkit
Prepare a media toolkit and a presentation showcasing your body of work to potential sponsors. The following must be included: Key metrics like subscriber count, engagement rate, average views per video, etc. The toolkit formally introduces your channel and helps the brand decide whether to approach your channel.
Make Channel Accessible To Sponsors
Brands should be able to contact and reach you. Therefore, add links and mention your business email address in the About section. Respond promptly to professional inquiries.
How To Get Sponsored As A Small YouTuber?
To get the maximum out of the opportunities and secure the right sponsorships, you must do the following:
Sign Up With The Best Sponsorship Websites
Websites like BrandConnect. Grapevine Village can be an intermediary, allowing you to pitch your channel to interested brands.
Apply To YouTube’s BrandConnect
If you meet the eligibility criteria, it is an excellent source to get noticed by sponsors. Based on your niche, content, audience type, demographics, etc, the platform will connect you to interested brands.
Directly Reach Out To Brands Without Any Hesitation
Take a proactive step to approach brands that align with your niche. A media toolkit and a personalized pitch, making the brand understand why your channel is a perfect fit for their product, is an excellent way to demonstrate your interest in working with the brand.
Be Prepared With Video Package Deals in Advance
Along with detailed presentations, ensure you have negotiations and deals ready to outline what they will get in return. For example, multiple mentions in videos, a dedicated video featuring their products, shoutouts on various social media accounts, etc.
How To connect with sponsors?
A few websites are dedicated to connecting smaller YouTube channels with firms that want to sponsor them. Below are some of them.
FameBit
FameBit is an excellent alternative for YouTubers new to sponsorships who want to join. It is billed as an easy-to-use sponsorship platform for Instagrammers and YouTubers.
Content BLVD
Another marketing and review site that caters specifically to YouTubers is Content BLVD. They think genuine influence cannot be purchased; thus, instead of paid sponsorships, they give product bundles in exchange for evaluations. YouTubers who get free items for reviews must also mention this on their channel.
Conclusion
Sponsorship for small YouTube channels is easy if you put in the right amount of time and effort to contact sponsors and build your channel. In our upcoming guide, you will learn how to contact sponsors and what rules apply before filling out a YouTube sponsorship application form.
Frequently Asked Questions
Q.1 How much do sponsors pay small YouTube channels?
Small YouTube channels are typically paid between $200-$500 depending on factors like engagement, industry, subscriber count, etc. Sometimes, small channels are also asked for a minimum view guarantee.
Q.2 What is the easiest sponsorship to get on YouTube?
The easiest type of sponsorship is affiliate marketing. YouTube channels can promote different brands in their video, and every time a customer purchases, you can earn a commission.
Q.3. Where can I get sponsors for YouTube?
Ans. Various platforms help small YouTube channels to get sponsorship deals like GrapeVine, Content BLVD, and FameBit.
Q.4. How much does sponsors pay to YouTubers?
YouTubers charge businesses between $10 and $50 per 1,000 views, depending on the expected total views for the pending video. For example, if the video receives one million views, the YouTuber can earn between $10,000 and $50,000.
Q.5 How much does a YouTube sponsorship cost?
YouTube sponsorship costs can vary depending on the content creator, the campaign requirements, the type of video, the niche, the number of subscribers, etc.
Q.6. How do YouTube sponsors work?
It is a paid partnership. A YouTuber will promote the brand’s product or service in exchange for a cash payment pre-decided by both parties.