Are you a small Youtuber looking to get sponsorship? Getting YouTube sponsorship Application for small channels on the platform sounds difficult. The first thing you think about is expensive ads sponsored by big companies.
But there are a lot of companies who sponsor small channels too. In this blog, we will explore the following points.
- What are YouTube sponsorships?
- What are the different types of sponsorships?
Read till the end to grab an opportunity to grow your channel and earn more money.
What are YouTube sponsorship?
A YouTube sponsorship is when a YouTuber collaborates with a brand. The YouTuber gains monetary benefits by promoting its products while the brand gets more exposure through the creator. Your YouTube sponsorship needs to be of relevance to your channel and audience. If you are a YT gamer promoting beauty products, the brand gets nothing out of it since your audience can’t relate to the product. Now that you know what a YT sponsorship is, let’s take a look at the types of sponsorships you can choose from.
Types of YouTube Sponsorship Application
- Paid sponsorships
- Affiliate sponsorships
- Product sponsorships
Paid YouTube sponsorships
Paid sponsorship pay you money directly, making it the most profitable type of sponsorship. Sponsors pay creators to promote and advertise their products through tutorials and reviews. For small channels, paid sponsorships are difficult to come by since their audience is small and difficult to convert. You need to have at least 10k to 100k subscribers to find sponsors that would go for your channel. Since your channel is still growing its subscriber base, it’s better to start with affiliate and product sponsorships.
YouTube Affiliate sponsorship
Want to earn easy money online? Go to the easiest source. Affiliate sponsorships are easy to get. You can join any affiliate program of your choice. This is how it works; the brand will provide you with a unique link that you can share with your subscribers. When a subscriber uses that link to make a purchase, the affiliate receives a commission per sale.
It is important to choose a product of your liking so that your tutorial or review videos are honest and help your audience understand the product’s features. Out of the three, affiliate sponsorships are the least profitable, but high-ticket affiliate programs can make you more money.
Read everything you need to know about the best affiliate programs in our blog.
Product sponsorship are how YouTubers get free products from brands. Many creators make unboxing videos to promote these products. Though you don’t get paid or any money out of this kind of sponsorship, you get to keep the products. For example, if a brand gives you a smartphone, you are supposed to create a video unboxing the phone and talking about its features as part of the sponsorship. As your subscribers increase, so will your channel. This will grab the attention of bigger sponsors asking you to review their products.
How Many Subscribers Do You Need to Get Sponsored on Youtube?
The answer to this question is a little tricky. Generally, a minimum of 1000 subscribers are required to get sponsorship deals on your channel. But if you have any other presence on a social media platform like a blog or are a micro-influencer, it is possible to get sponsors with less than 1000 subs on YouTube.
How many views do you need to get sponsored on YouTube?
If you have 1000 subscribers, it’s safe to assume you’ve surpassed 1000 views. However, it depends on the brand. Some brands look at the overall amount of views for each video and try to figure out which one is the most popular on your YouTube channel.
How to connect with sponsors?
There are a few websites out there that are dedicated to connecting smaller YouTube channels with firms that want to sponsor them! Take a look at them below.
FameBit is an excellent alternative for YouTubers who are new to sponsorships and want to jump in. It is billed as an easy-to-use sponsorship platform for Instagrammers and YouTubers.
Another marketing and review site that caters specifically to YouTubers is Content BLVD. They think that genuine influence cannot be purchased; thus, instead of paid sponsorships, they solely give product bundles in exchange for evaluations. YouTubers who get free items for reviews must also mention this on their channel.
Sponsorship for small YouTube channels is easy to come by if you put in the right amount of time and effort to reach out to sponsors and build your channel. In our upcoming guide, you will find the best ways to get in touch with sponsors and what rules apply before filling out a YouTube sponsorship application form.
Frequently Asked Questions
Q.1 How do you get sponsored for a small YouTube channel?
Ans. To get brand sponsorships, a company would search for a personality similar to its own. Second, a company will seek high-quality videos you’ve made for other brands. Finally, to obtain brand sponsorship, you must have a target audience identical to that of the brand.
Q.2 Why do YouTubers need sponsors?
Ans. YouTubers require sponsors to establish themselves as a brand on YouTube, allowing other companies to trust them with their products. Second, sponsorships are paid marketing; every YouTuber’s purpose is to generate money on the network and support themselves.
Q.3. Where can I get sponsors for YouTube?
Ans. Various platforms help small YouTube channels to get sponsorship deals like GrapeVine, Content BLVD, and FameBit.
Q.4. How much does sponsors pay to YouTubers?
Ans. YouTubers charge businesses anywhere from $10 to $50 per 1,000 views depending on the expected number of total views for the pending video. For example, if the video receives one million views, the YouTuber can earn between $10,000 and $50,000.
Q.5 How many subscribers do you need to get a sponsor?
Ans. The minimum number of subscribers is 1000, but if you have a significant presence and brand persona on the YouTube channel. Or, if you are a micro-influencer, having a minimum number of subscribers is not necessary to get sponsors.
Q.6. How do YouTube sponsors work?
Ans. It is paid partnership. A YouTuber will promote the brand’s product or service in exchange for a cash payment pre-decided by both parties.