YouTube v/s Google Ads: What Is better for you if you are a budding YouTuber wondering how to promote your YouTube channel? But before deciding what is better for your business, let us understand each concept differently. This will give you a clear picture of the differences between the two YouTube v/s Google Ads.
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What Are YouTube Ads & Google Ads?
If you are considering promotion online, you have two options: YouTube or Google ads. But before you decide, you need to know the pros and cons of both platforms. Although YouTube is owned by Google, it has its own advertising methods.
We will start by explaining the definitions of YouTube and Google ads. Then, we will compare their pros and cons and help you decide which one to choose.
What Are YouTube Ads?
YouTube offers all of Google’s ad targeting possibilities at a fraction of the price. After all, YouTube is owned by Google. Is it possible to get your ad noticed for pennies? You will not be charged if the user skips your content. Viewers who click on your video will be sent to a landing page you created. It might be the same landing page as your Search and Display Ads.
There are many ad formats that you can choose from for YouTube ads.
- Display Ads
- Skippable ads
- Bumper Ads
- Overlay Ads
- Non-skippable Ads
- Sponsored Cards
- Video discovery ads
- In-stream ads
You can create different ads and use advanced targeting options to show ads to viewers based on demographics, location, topics, keywords, interests, etc.
What Are Google Ads?
Google Ads provides paid advertisements displayed in search results on google.com and advertisements that appear on other websites via the display network and Google’s AdSense program. There are various types of Google ads that you can create to maximize the return on the Ad spend.
Regular Google Ads are classic and work well for local businesses. They allow you to target people looking for products, services, and information in your industry.
The sponsored results, often called adverts, are labeled “Ad.” Paid Google advertising is divided into two areas, one above the “natural” or organic results and the other at the bottom of the page.
Google Ads uses the Pay-Per-Click (PPC) model. Marketers target a keyword on Google and place bids on it, competing with other marketers who also target it. Your bids are “maximum bids,” or the most you’re willing to spend on an ad.
Different Types of Google Ads are:
- Display and Shopping Campaign
- Video Campaign
- Search Campaign
- Call Ads
- Smart Campaigns
- Image Ads
What Are The Pros And Cons Of YouTube Ads And Google Ads?
Both ad types have their advantages and disadvantages. Let us look at some of the significant pros and cons:
YouTube Ad Pros
- Targeting Options: YouTube ads offer advanced targeting options with specific interests and demographics.
- Low Cost: A significant difference between the two types of ads is that a YouTube ad is less expensive than a traditional Google Ad campaign. Getting your video seen costs around $0.50-$1 on YouTube.
- Measurable Results: The conversion rate is very high. Billions of users actively engage on YouTube, so ads drive more conversions than any other ad type.
YouTube Ad Cons
- Skippable Ads: There is a high chance that the user will skip the ad after 5 seconds without engaging.
- Highly Competitive: YouTube is a competitive platform for advertisers. Advertisers must have a compelling offer and a strong call to action to attract attention and stand out.
- Production Cost: Creating high-quality video ads can be expensive and time-consuming.
Google Ad Pros
- Reach: Similar to YouTube ads, Google ads have a wider reach across various networks.
- Highly Intent-Driven: Search ads target users actively looking for your product or service.
- Precise Control: Google Ads allows you to customize ad formats, placement, and display settings to suit your preferences.
Google Ad Cons
- Expensive: Compared to YouTube ads, some keywords have higher competition and can cost you thousands of dollars. This means advertisers must have higher conversions to make profits.
- High Competition: Popular keywords can lead to bidding wars, so advertisers should add strong CTAs and catchy headlines to optimize campaigns effectively.
How To Choose Between YouTube Ads And Google Ads?
There are no one-size-fits-all advertising solutions. Therefore, it is crucial to understand the pros and cons of each platform before deciding on the one that best suits your goals. Advertisers must also comprehend their budget, ad preferences, target audience, industry, etc.
Advertisers can choose YouTube ads to generate leads at a low cost. Similarly, they must select Google ads to have more control over their campaigns and target consumers actively searching for products and services.
Conclusion
YouTube has a vast audience. YouTube has a user base of over 2 billion people. That is one of the reasons why you should consider differentiating between YouTube and Google Ads. As a creator, if you do not understand what’s best for you to promote your YT channel, you can buy YouTube views from a YouTube promotion service.
Omnichannel marketing has worked well for marketers throughout the years. Considering the cons, budget is the only major issue you can optimize if you know the right tactics. The other disadvantages can be overcome with practice and dedication to promoting your content.
Frequently Asked Questions
Q1. Which Is Better, YouTube Or Google Ads?
The crucial difference between YouTube and Google ads is the cost. The cost of advertising on YouTube is way cheaper than that on Google. For example, promoting your video via YouTube ads takes only a few cents. On the other hand, a single click in a Google PPC campaign costs $50.
Q2. What Is Used More, Google Or YouTube?
Google is used more than YouTube due to its large market share and more users. YouTube has over 2.5 billion users while Google has over 4.3 billion users worldwide.
Q3. Does YouTube count views from Google Ads?
Yes, YouTube counts views from Google Ads. Here are the exceptions:
- If the ad is under 30 seconds, then the entire ad must be watched for a view count
- If the ad is longer, then at least 30 seconds of viewing must be complete for a view to count
- If the ad video is under 10 seconds, then the view is counted in Google ads but not in YouTube’s public view count.
Q4. Do Skippable Ads On YouTube Bring Revenue?
Skippable ads are 30-second ads on a YT video that the viewer can skip after the countdown of 5 seconds. So you do get direct revenue from skippable ads on YouTube. But you get a chance to leave a mark with the 5-second advertising. Which can help you get the required exposure for your brand.
