The audience on YouTube is curious by nature and loves to see the magic happening behind the curtain. Behind the scenes content enables creators to show their creativity, hard work, and intense dedication to their audience, thus connecting with them emotionally. It helps you get more engagement on your channel videos, and fosters trust with your loyal fans. Let’s dive deeper into what is behind the scenes content and how you can create one for your channel.
What is Behind-the-Scenes Content On YouTube?
A YouTube video specifically showing a behind-the-scenes content gives a glimpse of the inner workings of your workspace, important events, failed attempts at developing a new product, or shooting videos, etc. It is a completely unscripted video that captures candid moments and creativity without any planned script. Besides, industry reports reveal that your target audience finds BTS videos to be more authentic and relatable to their values. It makes them more likely to become loyal subscribers and keep returning for your content.
Behind the scenes video content offers your target audience a deeper understanding of your creative process, your approach, and your natural style. It is more casual in nature, making it easier for your audience to connect with you and your content.
Why Behind The Scenes Content Works on YouTube?
Sharing videos that showcase the other side of your YouTube personality helps to build a solid base of loyal subscribers for the following reasons.
Adds the Human element by showing your Creative Side
- Footage in behind the scenes content shows your creative personality, your approach toward content creation, and your perspective on solving problems.
- This makes your content more relatable to your audience, thus empowering them to connect on a more deeper level.
Fulfills the Curiosity factor
- Your audience has a natural curiosity to know more about you when you are not facing the camera.
- Behind the scenes content helps your viewers know more about you, your initiatives, and the efforts that go into growing your channel from scratch.
Behind the Scenes Content is Unscripted and Informal
- No matter what your YouTube niche is, your audience loves to resonate more with authentic content rather than highly scripted videos.
- The unscripted nature of behind the scenes video makes it more engaging and appealing among your viewers, allowing them to connect on a more personal level.
How to Make a Behind-the-Scenes Video?
Now that you know why you should create these popular BTS videos, let’s explore some ideas and tips for creating one. This strategy can complement your channel growth when you choose to promote a video on YouTube.
1. Show People Behind Your Channel’s Success.
Highlighting your team that has stood by your side and contributed the best to the collective effort helps your viewers to know the key pillars behind your channel’s success.
It adds the human element while providing more in-depth details of what everyone does on your team to make sure the final delivered content is top-notch.
2. A Day in the Life Behind the Scenes Content Video
You can record an unscripted and non-fancy video that highlights the different events as you go throughout the day.
Reveal what you do to prepare yourself before shooting your next video, your approach to finding new video ideas, and how you complete a particular video series.
3. Give Viewers a Sneak Peek into the Inside Process
If you create content that shares delicious cooking recipes, take your viewers through the inner process of finalizing the ingredients in the right proportions to create an amazing recipe.
If you create gaming-related content, give your viewers a sneak peek into your gaming setup, environment, and equipment.
The beauty of behind the scenes video content is that it can be tailored and edited to fit every niche.
4. Ignite Curiosity with Behind-The-Scenes Video Teasers
Suppose you have entered into a brand collaboration deal and are preparing your next video with them. Share an authentic YouTube behind the scenes content video that reveals the funny discussions, the ideation process, and the bloopers.
It ignites the curiosity of your fans and creates hype for the upcoming brand collaboration video, thus making them more excited than ever. Additionally, craft an interesting title using an AI YouTube title generator that makes your potential viewers more curious about the content in your BTS video.
5. Reveal Your Creator Values in behind the scenes content video
This behind the scenes content video highlights your work-life balance values. It shows your passion for scaling your channel to immense heights by maintaining the right work-life balance.
It also consists of the core reasons behind your zeal to grow your YouTube channel despite facing numerous challenges. Revealing your fundamental principles and values makes your content more trustworthy in your viewers’ perspective.
The primary significance of creating behind-the-scenes videos is that they help you buy YouTube subscribers for your channel.
How to Capture BTS Content Like a Professional
You don’t need an expensive camera or a high budget. Here are our tips on how to make a behind the scences video and capture photos like a pro.
Use what’s available
If you are working with someone like a camera crew or something, then ask them to share some of the BTS with you. Most probably, they will need these images to add to their portfolio. Ask if they are willing to share.
Click BTS yourself
As I said, you don’t need an expensive camera. Just click photos with your smartphone. Try to click as many as possible. Pro tip: carry a tripod, a powerbank, and, if possible, a storage. Doesn’t matter whether it’s a cloud or a physical hard disk. Be in natural light and don’t worry about the images, everything will be sorted in editing.
Have a story in mind
BTS is more about candid shots, but if you have a story or intent in your mind. You will automatically click photos in that manner. You don’t have to go into detail; just keep a rough idea in mind, like opening, mid-roll, and end credits.
Capture audio
Record people talking, take an interview, or capture random chatter and blabber. The laughter and voices make the BTS memorable. If you are keen on how to make a behind the scences video, then add audio. The video will be more engaging without any extra editing.
Creative BTS Idea to Inspire
Let’s explore some BTS ideas that will help you capture the moments.
Sneak peek
Capture a sneak peek from the shoot. Which can be used to promote and build anticipation. Also, capture a surprise reaction. Which can later be used to tell the story behind the image.
Bloopers
Recording bloppers will affect your storage, but it will be worth it. For example, bloopers from “Friends” are still watched. Most of us found the bloopers more funny than some of the actual scenes.
One person at a time
Try to follow one person at a time and create a story around it. For example, in football, the Bench CAM and Coach CAM. During the movie shoot, the director CAM.
Instant Showoff
A quick capture of what the crew is carrying. For example, what’s in a cinematographer’s bag? Or an intro from the director about his process.
How do you feel here
Ask people at the venue how they feel about everything that is happening around them. Ask about their work or their opinion on the project.
Before and After
Click the photo of the set while making it, and after the whole set is prepared. Or click photos of performers before and after makeup.
Benefits of Behind the Scenes Content
The first and foremost is the memories that are captured. The memories can be used in promotion, creating ads, and in end credits. You get evergreen content that can be used in multiple projects.
The images and video are authentic and can be used in PR activities. The audience connects more because of the transparent nature of BTS.
Additionally, BTS is a low-cost, high-return approach. You have already paid for crew, location, etc. Making BTS is free, but it provides value in actual dollars.
Conclusion
Behind the scenes content holds the potential to make a big impact on your video content strategy. If implemented well, it can increase engagement on your channel, leading to more views on your YouTube videos. Besides, it doesn’t need a complex setup. A simple basic equipment set combined with authentic footage is enough to foster a deeper connection with your audience. Instantly generate behind the scenes content ideas for your channel with our AI content generator. Simply type in a few raw ideas. The AI will do the rest, from generating captivating titles to SEO-friendly descriptions.
Frequently Asked Questions
Q1. Is the strategy of creating YouTube videos on behind the scenes content ideas suitable for all niches?
Yes. Regardless of what niche you operate in, a behind-the-scenes YouTube video can be tailored to help you establish an authentic connection with your viewers.
Q2. What are the successful elements of a trending behind the scenes YouTube video?
- The essential elements responsible for the success of your behind the scenes video include:
- Transparency
- Authenticity
- Relevance
- Production
- Story and narrative arc
Q3. Can BTS video help me boost my channel engagement rate?
The concept of a behind-the-scenes video is rooted in the fact that it connects the creator with its viewers on an emotional level. According to industry statistics, if executed correctly, a BTS video can help increase your channel engagement rate by more than 30%.
Q4. Can I share BTS videos on Social media platforms?
Sharing your BTS videos on social media platforms is a brilliant way to captivate your target audience, who are eagerly waiting to interact and connect with your content.
Q5. What is a Behind the scenes strategy?
Behind the scenes strategy involves the process of providing insights to the target audience on how the product or service is made. It helps to humanize the brand and encourages your audience to connect on a deeper level.
Q6. What are the 5 stages film behind the scenes?
The process of producing the film over the four stages, namely, pre-production, production, post-production, and distribution, are called the 5 stages of behind the scenes film production.