How to get sponsored on YouTube? YouTube is the largest video-sharing platform because it has always supported its artists and creators. Grabbing sponsorship deals from your favorite brands is a dream for many creators. Many creators evolve into YT influencers but are still confused about how to get sponsorships on YouTube. Brand sponsorships provide an additional source of income for your creator’s business. Besides, getting brand sponsorship deals is not as difficult as you’d think. The key lies in consistently sharing quality content on the platform.
Wondering how to get sponsored on YouTube? Let’s walk through the types of YouTube sponsorships and the relevant tips to get sponsorships for your YT channel. We’ll also explore the list of best platforms to get YouTube sponsorships.
Types of YouTube Sponsorships
As a YouTube creator, you can pursue three prominent YouTube sponsorships. They are;
- Product Reviews
- Paid Sponsorships
- Affiliate Sponsorships
Let’s explore them further.
1. Product reviews
If you are in the early stages of growing a YT channel, you can try your hands at product reviews. They are an ideal fit for small to medium-sized channels. Brands send you their product for free so that you can try them out and create a video reviewing the same.
Many successful YouTubers have started monetizing their channels using product reviews. The revenue generated from product reviews solely depends on you and the brand whose products you review.
2. Paid Sponsorships
Often known as exclusive brand deals, paid sponsorship is the most lucrative. Brands who agree for paid sponsorships with your channel pay you a flat fee to market their products or services to the target audience.
It is necessary to have more than 10,000 subscribers on your YouTube channel to conveniently attract paid sponsorship opportunities. You can also explore sponsor networks that connect creators with brands. We always encourage creators to take paid sponsorships from brands that match their niche. If you fall short of the required subscriber count, you can always buy YouTube subscribers from a trusted source to help you attain the promised target.
3. Affiliate Sponsorships
This is another prominent sponsorship method creators can leverage to monetize their channel. The brand you intend to promote will provide you with an affiliate link to their product. You can place this link in the description section of your YT videos. You make a commission every time a viewer clicks on the link and makes a purchase.
Affiliate sponsorship is one of the easiest sponsorship methods you can look for. The amount of money earned varies from brand to brand. But, on average, you can quickly get a 10% commission per purchase.
Tips to get Sponsorships on YouTube
According to industry research, brands rely on micro-influencers 10x more than more prominent influencers.
1. Be Authentic and Real
- Brands value authenticity and originality. Let your YouTube videos show your ingenuity and allow brands to notice the real you through your content.
- Ensure you familiarize yourself with the platform’s guidelines and see that your videos fit YT’s guidelines and terms or conditions.
- How can you make your target audience’s life easier with your skills or knowledge? Answer this question, and you will come across various original ideas that are authentic in the videos.
2. Focus on Engagement, Not Just Subs
- Growing the subscriber base of your channel is essential. However, increasing the engagement on your videos is more significant than that.
- Create high-quality audience-oriented content, follow a consistent theme, and encourage your viewers to interact more with your videos.
- According to influencer marketing reports, channels with an engagement rate of over 6% are twice as likely to secure brand sponsorship deals.
- The more you focus on engagement, the more you nurture an active audience, which brands crave.
3. Choose a Niche Target audience
- Brands increasingly look for channels that have nurtured a specific niche audience rather than a generic audience.
- For instance, if you specialize in a beauty niche, you can collaborate with beauty product brands to promote their products to highly engaged audiences who love trying out various beauty tips.
- A niche audience allows the brand to tailor their marketing campaigns to match the creator’s style.
4. Leverage Data
- Channel metric numbers are the magical spell that brands fall for.
- In fact, 80% of brands in the US rely on accurate data to make partnership decisions.
- The channel insights help brands to dive deeper into the collaboration style with the creator.
- It also gives creators an added advantage while negotiating for higher payment terms.
5. Make Your Channel Available for Sponsorship
- Why wait to contact the brands of your choice? Why not create a way for them to contact you directly?
- Creating a video portfolio is an excellent way to empower brands to contact you directly.
- Show your personality and the best snippets of your videos, and have a friendly yet professional conversation.
- It reveals your channel’s value to potential sponsors and attracts more sponsorship opportunities for your channel.
- You can publish this video on your channel in the unlisted video category.
6. Professional Appeal
- You should have a color-coordinated channel logo, YouTube banner, and video thumbnails on your profile.
- Your choice of colors should convey a message – Whether your channel explores heavy or light topics or how it intends to impact people emotionally.
- Your video title should resonate with your targeted audience, be grammatically correct, and be readable when read aloud. The AI YouTube Title Generator can greatly benefit creators in this regard.
- Your videos should also have professional descriptions. These attract users and show your seriousness about your presence on the YouTube platform. To this end, you should explore an effective AI YouTube Description Generator.
- The above tips are meant to appeal to your target viewers and make a statement about how seriously you take your growth, video engagement, and channel image – A sponsor looks for these qualities in YouTubers.
Platforms that help you to get Sponsorships on YouTube
Do you want to know how to get sponsored on YouTube?
Research shows that advertising on YouTube has delivered exceptional results to brands looking to stand out in a competitive landscape. Here are a few platforms that can help you connect with potential sponsors.
1. Frambit
Frambit was rebranded to BrandConnect in 2020. This platform connects brands and YouTube creators to create brand content. To join Frambit, you must create an account linked to your YouTube account. Then, choose the right brand for your channel’s niche and create commercials to earn returns. Finally, your YouTube channel must have a minimum of 5000 subscribers.
2. Grapevine
This platform lets you choose brands tailored to your YouTube channel’s size and niche. Once your proposition is approved, you can start creating content. To apply with Grapevine, you need to have a minimum of 10,000 subscribers, but do not hesitate to contact Grapevine if you have up to 2,000 subscribers as well!
3. Content BLVD
Do you want the products from the brands that you sponsor? If yes, Content BLVD should be your choice! They provide product packages in return for promoting and advertising brands. If you want to work with Content BLVD, create an account and choose what you want to advertise on your YouTube channel. This platform works both ways. It helps the brands choose the right Youtube creator to promote them. Content BLVD will also help you to find a brand according to your channel size and niche and promote the brands to the appropriate set of audiences.
You can also explore the following sponsorship agencies besides the above three.
- Neoreach
- Upfluence
- Ubiquitous
- Artbrief
Steps To Get Sponsorships for Small YouTube Channels
As an early-stage YouTube creator, your monetization avenues are not just restricted to being a part of YPP. You can implement the following strategies to get sponsored on YouTube.
Prepare your Channel for Sponsors
To attract sponsorships for your channel, it needs to look professional. Brands want to trust your channel before investing money in it. While high-quality content is essential, brands seek an engaged and loyal audience. Building a community is key so brands can connect with their viewers and use your influence to promote their products.
Here’s how you can prepare your channel for sponsorships:
- Stay Consistent: Use similar styles for thumbnails, banners, and channel descriptions to show off your personal branding.
- Make a Channel Trailer: Brands must understand your channel before working with you. A trailer can explain what your channel is about, what kind of videos you make, and how often you post.
Create A Media Kit
A media kit is a document that provides a quick overview of your channel and its content. It helps brands decide if your channel matches their products well. It usually includes:
- Your channel’s niche and the type of content you create.
- Viewer demographics (age, location, etc.).
- Subscriber count.
- Viewer retention rate.
- Engagement rate (likes, comments, shares).
- Past brand collaborations.
In short, it’s a complete package that helps brands assess whether sponsoring your channel or video aligns with their goals.
Build A Pitch List
To find potential sponsors for your channel, create a list of brands that align with your niche and audience. Focus on companies whose goals are similar to yours, ensuring a mutually beneficial partnership. Once your list is ready, contact them directly through their social media pages or LinkedIn. Personalize your pitch to highlight how collaborating with your channel can help promote their products effectively.
Craft a Sponsorship Pitch
- How can you convince the brand that they can reach closer to their marketing objectives by sponsoring you?
- Create a pitch that answers the question stated above.
- Pull up your brand’s pain points in your sponsorship pitch as it stirs an emotional reaction to your pitch and empowers them to understand the offer better.
Leverage YouTube Sponsorship Platforms
- Explore the above platforms to connect with various brands looking to collaborate with creators.
- We recommend contacting brands directly only if you have at least 500 subscribers. Regardless, you can still try because every brand has a different budget and brand.
Agree On Pricing
- Clearly discuss and finalize the sponsorship pricing with the brand.
- Be transparent about your rates for a dedicated video, product placement, or mentions.
- Ensure both parties agree on the deliverables and payment terms upfront to avoid misunderstandings.
Paperwork is Essential
- Always have a written agreement in place to outline the terms of the sponsorship.
- Include details like content deadlines, payment terms, deliverables, and usage rights. A contract protects both you and the brand, ensuring a smooth partnership.
Conclusion
How to get sponsored on YouTube? The above tips and strategies will help you boost your income and build a loyal community to engage.
YouTube is a dynamic platform that offers many monetization opportunities, including brand sponsorships. It is one of the best ways to make money from your YT channel. As you scale your YouTube channel, chances are high that you will attract more sponsorship opportunities. However, we recommend working only with brands aligning with your channel’s niche, values, and your fans’ interests.
Creators should capitalize on revenue-earning streams and sponsorships and promote their videos on YouTube to make their presence more substantial and prominent.
Frequently Asked Questions
Q1. How much does it cost to sponsor a video on YouTube?
The sponsorship cost depends on various factors, such as the size of the YouTube channel, subscriber count, and the average number of views on a video. So, the pricing is calculated based on the CPV(Cost per view), which ranges between 1 cent and 10 cents per view.
Q2. How to get gaming sponsorships on YouTube?
Build a community of engaged gaming viewers, interact with them consistently to boost engagement, and create a professional-looking gaming channel. Also, try reaching out to gaming sponsors through the platforms specified above.
Q3. How many views do you need on YouTube to get sponsored?
There is no strict requirement for viewership count on your videos. However, we recommend having 1000 subscribers to attract good quality brand sponsorship deals. You can buy YouTube views if you need an instant jump in your view count.
Q4. How many YouTube subscribers do you need to get sponsorships?
To monetize your YouTube channel by joining YPP and earning through ad revenues, you need at least 1,000 subscribers and 4,000 watch hours.
Q5. Can small YouTubers get sponsorships?
Yes, small YouTube channels do get sponsorships. With a minimum required subscribers of 1000 and an engaged audience, small YT channels can get various types of sponsorships like paid and affiliate.
