YouTube sees more than 2.5K videos per minute. In such a vast and dynamic world, how should a creator ensure that they are serving the right YouTube channel niche? For that, you need to narrow your content funnel to topics that align with your interests and engage users! Finding the ideal niche is crucial in crafting a successful YouTube journey. It will play a key role in determining your target audience and building a loyal subscriber base.
This blog meticulously details all the steps you should follow to refine your niche. Let’s read it to gain a deeper understanding!
Analyze The Content You Consume As A User
Take a look at what videos you frequently watch and what is the common thread that unites them!
Mentioned below are things that probably caught your eye!
1. How To Find The Perfect Domain?
- First, research the trending domains.
- Then, each growth scope is analyzed based on historical trends.
- Eventually, cut down your list to topics that match your interests.
- Finally, consider how you can contribute with your prowess
- Assuming you are interested in a field but lack expertise, then upskill yourself
2. Identify Thought leaders And Observe What Attracts You
- Gage the Flow of their Videos: Style of narration and video duration that closely matches your attention span
- Identify what triggers your engagement: Experiments, quizzes, challenges, asking for opinions & suggestions.
- See what content format excites you: Complicated concepts, lesser-known facts, or relevant cases.
Ponder What You Can Offer Through Your Content—Do you have fun experiences to share? A unique pitch? Or a different perspective? Then, you must consider pursuing the intended niche!
Analyzing Content Scope In Desired YouTube Channel Niche
How to find your YouTube channel niche? Use tools to conduct comprehensive keyword research and curate a list of popular search terms associated with your targeted niche.
1. YouTube Platform Features
- Search Bar: Type popular terms related to your niche and see how many videos are available for each.
- Visible View Count: Categorise videos into 3 groups based on views – High, Low, and Medium.
- Watch videos and draw your own inferences:
1. Content Gap: See for yourself if you could have added more to the topic
2. Check Comments: to see topic recommendations or varying perspectives you can address.
3. If you can’t add more insights: Then see whether you have a distinct way of presenting your ideas or if the competition is less.
2. Google Trends
This is a free tool where you can find many relevant terms for content ideation!
- Topic Ideas: Enter a keyword in the search bar, use the filters to trim down your results, and check results in the “related topics” and related queries” sections.
- Trends: Study the “Interest over time” graph to understand the pattern of user interest.
3. VidIQ
This tool will give you a detailed idea about the potential of your chosen topic.
- In the menu panel on the top right, click “Keyword Inspector.”
- You will then get a detailed list covering the search volume and competition.
- Additionally, you can even find topics based on genres.
4. Google Ads Keyword Planner
Let’s see how you can utilize this tool to find content ideas about your YouTube channel niche!
- Launch this tool: Visit Google Adwords and click the “Tools & settings” menu.
- Locating this feature: Navigate towards the “planning” section and choose “keyword planner.”
- Keyword Research: Click on the “Start with Keywords” section, fire a seed keyword, and then obtain a more elaborate list of keywords you can use for title or content ideation.
Remember to persevere and continually experiment with tools & topics; there’s no space for losing hope!
Profiling Potential Users For Your YouTube Channel Niche
You must also create user personas; this will help you build a YouTube channel niche in the long run! Know what kind of users your topic of interest will attract because the needs of each sub-group will vary!
- What other channels do they follow?
- What is their age?
- What is the motivating factor? Entertainment or some other goal?
- What country do they belong to? You can tailor some of your content around them!
- What time are they the most active?
Distinguish Yourself With Unique Video Formats!
Video formats play a vital role in determining the success of your YouTube channel niche.
You can do so many things; the sky’s the limit!
- Add catchy animations
- Include soothing background music
- Put creative intros & outros to build your personal brand
- Attach alluring images
- Break your video into multiple segments and make it look like a game course
- Incorporate tutorial steps and more!
Is Narrowing YouTube Channel Niche Counter-Productive?
However, some people think that keeping your content exclusive to the needs of your YouTube channel niche limits community growth. This is true, but it also has many benefits.
- Smaller pool = Less Impact? No! Narrowing your content to a specific niche means people will regard you as an expert within said domain!
- Quality over Quantity: Your subscribers will know what to expect from you and not get thrown off by unexpected content.
- Easier to Track Trends: With limited monitoring topics, you can formulate a clear and more concise content calendar!
You must have heard many entrepreneurs advise people to be jacks of all trades and masters in one. But in the virtual landscape, specializing in one domain is enough!
Conclusion
Our blog explored how you can carve a YouTube channel niche for yourself. This entails reflecting on your self-interests, expressing your views creatively, and diving deeper into what intrigues your users, along with thorough competition research.
But remember that our opinions are based on our understanding of user behavior; different things work for different creators. Hence, you can experiment and figure things out for yourself instead of restricting yourself to any specific approach!
Frequently Asked Questions
Q.1 Which niche is best for YouTube?
There are 3 ways to determine what niche is the best for YouTube:
- USP: Do you have something unique to offer that other creators haven’t?
- Scope: If you lack a unique offering, then consider the potential of producing content in the said domain.
- Density: How dense is the domain? How many creators are competing in this field?
Potential Content Domains:
- Digital Marketing
- Financial Literacy
- Aptitude Tests
- Job Market
- Technology
- ASMR
- DIY
- Fashion
Q.2 What is the best niche for a faceless YouTube channel?
You can scale your channel in the following niches even if you are faceless:
- Motivational content
- ASMR
- Gaming channel
- Tutorials or productive hacks
- Horror or bed-time stories
- Crime Documentaries
- Remix songs
Q.3 How do I grow my YouTube channel niche?
We can outline growth strategy in 4 steps:
- Find Topics with less competition or content gap using keyword analysis.
- Optimize your videos in a way that they increase “Watch Time.”
- Use alluring thumbnails and video titles
- Organize your videos into Playlists.
Q.4 Which niche is growing fast?
The Beauty and wellness niche has been witnessing rapid growth for a while.