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How To Trademark Your Channel Name And Logo?

Here' why and how you can trademark your channel name and logo on YouTube.

Did you know that legally protecting your YouTube channel is of utmost importance as you start nurturing a fanbase of loyal subscribers? As a creator, you invest a significant amount of time and effort into creating engaging content. But how do you protect it from infringement acts? YouTube trademark is the way to safeguard your valuable YT channel and its contents.

Let’s understand the nuances of how to trademark a YouTube channel name and go through the exact steps.

How To Trademark YouTube Channel Name?

Trademark a channel on YouTube

Trademarks are like the protective shield that safeguards your hard-earned brand identity. They protect your channel name, logo, and slogan from getting stolen or copied. Having a trademark for your channel name means you have the legal power to defend your brand’s identity.

Here’s how you can proceed with the YouTube channel trademark.

  1. Select a unique name and logo for your channel since a unique name has a high chance of getting a trademark.
  2. Verify if someone else or any other business has registered or already applied for a trademark of the same name.
  3. Gather the relevant information and decide your channel name trademark strategy.
  4. Fill up the application with the correct details with the US Patent and Trademark Office.
  5. Consistently follow up with the patent office to review your application.
  6. Once approved, you can use the appropriate trademark symbol with your channel name, logo, or slogan.

In case the patent authorities disapprove of your application, which often happens due to incorrect details, explain to them why they should reconsider your application.

When Should You Go For A YouTube Channel Name Trademark?

We recommend going for a YouTube trademark once your channel has a decent number of subscribers. If you are serious about growing your YT channel, which we believe you are, and are generating a decent income, go for creating a trademark of your channel name. If you have an established channel with an increasing fan base, having a channel trademark is a must. The sooner you have legal ownership of your channel, the better it is to protect your channel at later stages.

Why Should You Have a Trademark Of Your YouTube Channel?

Here are a few reasons you should consider when deciding about a trademark for your YouTube channel.

  1. A YouTube channel trademark prevents other YouTubers from using your name, logo, or slogan, thus protecting your brand identity.
  2. It also makes YouTube merchandising easier for your channel’s growth.
  3. It positively impacts your channel promotion strategies.
  4. A YouTube channel with a trademark attracts more sponsorship and collaboration opportunities.
  5. It increases the value of your channel in case you wish to sell your YouTube channel in the future.
  6. Having a trademark of your channel helps build a greater trust factor among your target audience.


Learning how to trademark your YouTube channel name is an essential step in protecting your channel’s identity on the world’s largest video-sharing platform. It prevents unauthorized usage of your channel and builds a firm brand reputation among your target audience. Growing a YouTube channel is becoming increasingly challenging because of rising competition in almost every niche, but you can always promote video on YouTube to grow your YouTube channel faster. If you struggle to get views on your videos, you can also buy YouTube views. 

Frequently Asked Questions

Q1. Do I need a Trademark attorney to protect my YouTube Channel?

Although you don’t necessarily need to hire a trademark attorney, the US Patent Office recommends having one to ease the process of registering for a trademark.

Q2. What does a YouTube trademark cover?

A YT trademark protects your channel name, logo, and slogan from unauthorized use and enables swift legal action against infringers.

Q3. Does a YouTube channel trademark protect my video content?

Trademarks focus on protecting your channel name and logo, while copyright law emphasizes protecting your video content.

Q4. What if someone uses my trademark without my permission?

According to the trademark rules, if someone is found using your channel’s name or logo without your permission, you can initiate legal action against those individuals.