If you are into the YouTube scene, you must have come across the Sidemen Members and their engaging content.
The Sidemen are a popular group of 7 guys who initially started out as gaming YouTubers. Created by Simon and JJ back in 2013, the group expanded with Harry, Ethan, Vik, Josh, and Tobi joining in.
Although the boys started off with gaming content, as their channel exploded, so did their content. So now you can find a plethora of diverse content on their channel like trending challenges, rap videos, roasts, reaction videos, and whatnot.
The Sidemen is the biggest Youtubers group in the UK. Their success is an inspiration for YouTubers around the world. With a massive following of 13.4 million on their group channel and millions more on their individual channels, the Sidemen is the manifestation of the “YouTube Success”!
So what did they do right?
A bunch of things, which, don’t worry, we will share with you to help you follow in the mammoth success of The Sidemen. But first, let’s get to know all the Sidemen Members properly.
YouTube Success Tips to learn from The Sidemen
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Be Unapologetically Yourself
The very grain of The Sidemen charm is the personality of these 7 guys. Audiences love to watch them online because every video they put out has an authentic and relatable vibe. You can’t achieve that by faking it.
SidemenReacts is one of their channels where they record their reactions watching viral videos, famous YouTube videos, funny content, etc. The magic of these videos is the realness of the sidemen guys and their reactions. You believe them when they laugh or say something stupid because you know you would react the same way.
Their raw sense of humor, coupled with their camaraderie, is the fuel that’s helped their Sidemen brand soar.
Take this lesson and marry it.
As a YouTuber, don’t hold yourself back. Being yourself is daunting on camera, but that’s the only way to really connect with your audience. Or to better put it, it’s the only way to allow your audience to connect with you.
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Balance between Trends and Originality
Following trends on social media is a great way to reach new audiences. However, that being said, it’s equally easy to lose our uniqueness, doing that.
One of the primary reasons for the Sidemen’s colossal success on YouTube is their ability to always bring their distinctive Sidemenness in everything they do. Even if they are taking inspiration from an ongoing trend, they make it a point to add their unique twist to it.
They use every popular trend in their content but not once do you see something repetitive. There’s always a Sidemen twist to it.
Remember the Among Us hullabaloo? Of course, the sidemen boys could have recorded a gaming video playing Among Us or a review video like the rest of the YouTube pack. But that’s not the quintessential Sidemen way we have grown to relish.
Here’s the Sidemen take on the Among Us trend.
That’s the thing with trends; everyone knows about it. And that makes following a trend a double-edged sword for creators. To retain your audience’s interest when they already know what’s most likely going to happen is a herculean task.
Once your content becomes predictable, it’s time for you to close shop. Always leave room for something unexpected in your content.
Unexpected is exciting and exciting is what holds your audience’s attention.
Don’t just follow trends; show your take on them!
Here’s an efficient way to find ongoing trends on YouTube quickly.
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Embrace diversity
Check out the Sidemen YouTube channel once, and you will instantly get what I mean by diversity in content.
Building a niche helps you attract an audience but retaining it is an altogether different ball game. Diversity in content is pivotal to maintaining the following you have painstakingly gained.
It’s easy to get stuck in a rut when you have been creating content for such a long time. The trick is to keep challenging yourself.
The Sidemen boys started out as a bunch of guys playing games together. And they hit big with that. But if they had just stuck to the gaming content, well, let’s just say we wouldn’t be decoding their success today!
Their audience is privy to all the different facets of their personalities. In addition, the Sidemen Tinder, challenges, and personal vlogs allow their audience to see them as something more than just hilarious gamers.
The feeling that you know this person is the motivator that brings the subscribers back to your content time and again.
Challenge yourself, don’t be wary of change!
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Build Your Brand
This one’s a no-brainer. It’s the Sidemen brand that propelled you to click on this article, didn’t it?
The Sidemen clothing brand(SDMN), the different Sidemen Youtube channels, social media accounts, or the Sidemen house, everything the Sidemen members do is in accord with their brand.
How do you build a brand like Sidemen’s?
It’s not the sidemen name that people buy into, it’s the friendship and the vibe these guys share that people most resonate with. That’s their brand.
Figure out what your brand is early on and strategically build onto that with every move you make.
If you are confused about how to go about figuring out your brand, we have got you covered.
This questionnaire will help you get started on the strategy to start managing your YouTube channel brand.
Don’t fall into the misconception that you don’t need to focus on building your brand as a smaller channel. On the contrary, every creator must pivot on building their distinctive brands.
Conclusion
The Sidemen success is the perfect roadmap to YouTube success for budding YouTubers around the globe.
Make a conscious effort to utterly be yourself on camera to robustly connect with your audience. Also, don’t fall into the trap of monotony when leveraging ongoing trends. Instead, always top it off with your unique twist just like the Sidemen.
Immerse diverse content in your content strategy to keep your audience hooked. Lastly, Start building your brand early on. Answer the list of questions above to get started.
Audiences love the Sidemen Members and their content. Learn from their journey to replicate their success!