Are you finding it challenging to manage your YouTube channel brand? On YouTube, viewers identify with the channel as a brand, which turns them into loyal audiences. In addition, a viewer identifies with a channel on a personal level, which is why you need to concentrate on turning your channel into a brand.
YouTube is a competitive space; you need to make your viewers identify with your channel. And here’s how you can do it.
Build a relatable personality
When creating content for your channel, you need to be more relatable. Video lets you let get personal with your audience. So instead of reading from a script, try a more natural approach. Choose a topic you can talk about freely with your audience and connect with them on a personal level.
If you are camera-shy, you can start with recording yourself and taking it ahead from there. Viewers subscribe to channels that make them laugh but would be fun to meet in real life. For example, YouTube creator Lily Singh creates funny videos imitating her parents in different scenarios.
Find aspirational hobbies
YouTube videos are more than just entertaining content. Viewers look for something they can learn from. For example, during the pandemic, many users turned to YouTube channels to enhance their skills. Others learned how to create DIY items from their favorite creators.
YouTube users subscribe to channels that are aspirational. As a result, you can build a loyal community based on your content. For example, YouTube creator MrBeast has turned himself into a philanthropist. While his followers cannot donate huge amounts of money, they subscribe to support his cause.
Share a relatable message
Viewers like to follow creators with a clear message or a goal in mind. They want to see your values through your content. Many creators spread awareness through their YouTube channel while others challenge their viewers to participate and support community causes.
YouTube channel My Green Closet encourages viewers to build an eco-friendly and sustainable wardrobe. She shares videos of upcycling projects, dyeing tutorials, and many more environmentally friendly ideas.
Build a community
Lastly, you need to make your audience feel a part of your community. Connect with them on a personal level by engaging them. You can take their opinion on the type of content they would like to see. Conduct polls and live streams to answer their queries in real-time. Share their fan art and give them shoutouts.
Musician Taylor Swift has a very loyal band of followers or a strong community called the Swifties. They defend her against trolls across all platforms and hype her work as well. Your aim should be to build a community that stands by you and resonates with you, through your content.