YPP members have been receiving shares of YouTube ad revenue since it unleashed some new growing YouTubers in 2007. This information has been concealed, and no one knew who those creators were getting a portion of ad sales unless a few months ago. Hence, YouTube had to hide the channel’s name from the code snippet to maintain privacy and other confidential information. Here’s how YT has successfully enclosed the channels getting cut from the Ad revenue.
YouTube Removes Channels From Code Of Snippet For Privacy Concern
YouTube has removed the snippet of code from the platform’s website, shutting off the ability to determine which channels are getting ad revenue. This is significant as people like Mean Hammad, who works at Eko with his colleagues and other creators, use the codes to expose that creator’s channel. “I would have to believe that YouTube took out the source code after many civil society groups were using them to corroborate that YouTube was monetizing some of the worst disinformation on the internet,” Hammad says.
On the raised question about the vanished code, Kimberly Taylor has to say that the platform constantly pushes upgradation in the services to improve the privacy of creators and viewers. In addition, he neither denied nor confirmed the accusation of YouTube ad revenue shares with YPP members.
Code Mystery Of YouTube Shares Ad Revenue By “Wired”
A code mystery on the internet says that YouTube pays off up to 55 percent of ad revenue and subscription sales, with over 2 million creators meeting the viewership requirement to join a YPP membership. Apart from that, it is also believed that even if the ads appear on several videos and channels, creators opt for YPP only to get a portion of sales revenue.
Later, when YouTube started showing ads to everyone, regardless of the YPP membership, it became a backbreaking job to identify channels included in the program. However, in June 2024, the internet archive shows the secure code of every YouTube channel in the snippet of codes. This shows the “true” or “false” next to the question, “Is monetization enabled. “This became one of the sources to figure out whether the particular channel is enrolled in a YouTube partner program, hence receiving part of sales.
But these codes were removed as well after a point when Wired asked YouTube about removing the Palestines creator from its revenue sharing arrangement. The watchdogs and other creators got no chill even after removing the code and started using specific tools to get the channels’ identity.
The owner of the “Is this channel monetized?” website, Alex Portman, has introduced a tool to discover which video or channel is monetized. Visit the official site, copy and paste the videos or channel’s link into the search box, and hit the “check monetization” button.
Earlier, YouTube used to run ads on specific channels rather than advertising on the entire platform. Now, when YouTube runs ads on every video, only the YPP members benefit. According to Wired, YouTube shares ad revenue with the creators who opted for membership, which seems unfair to others. Certain professionals have been investigating for years and still finding clues to prove the allegation right.