Are you confused because of the numerous blogs on YouTube vs Facebook videos? This can be an issue, as choosing the right platform directly affects your long-term growth. The pre-set element is selecting the best of the bunch for a YouTuber or a business trying to market their products to target consumers! This is why we are here to finish the YouTube vs Facebook competition and provide you with the best outcome for a better money-making platform.
Which Is The Better Platform: YouTube vs Facebook?
YouTube is the second largest search engine after Google. Facebook stands tall for connecting people across the world. While one offers massive exposure to different ethics, the other will help you learn about audience engagement. While taking a closer look, YouTube vs Facebook may seem like an extensive topic, as both are of first-hand importance. Let us look at all their features one by one before choosing one: Facebook or YouTube!
Facebook vs YouTube Monetization- Which Will Give You More Money?
For money matters, YouTube videos are more open to people’s eyes as they have a psychological effect. If you are a business planning to launch your product on a large scale, we would say YouTube is the best bait.
If you are unaware, YouTube videos are adequately and efficiently indexed on the platform. When someone searches for a topic related to your content, chances are high that your campaign or video will pop up.
For Facebook, there is no similar recommendation process to YouTube! The chances of your ads getting discovered from the newsfeed are slightly less. In Facebook video vs YouTube video, a massive benefit is that the videos are more likely to go viral and gain decent exposure since it is easy for videos to get shared and receive higher engagement on the platform. Let’s look at the monetization factor of YouTube vs Facebook.
A. Who Pays More: Facebook Or YouTube?
According to surveys, you can earn up to $260-$350 from Facebook and over $2000 from YouTube videos. If you aim to drive revenue and views side by side, the definite answer is YouTube!
1. Can I Monetize My YouTube Videos On Facebook?
The primary need is to go through Facebook’s partner monetization policy. You must have at least 30,000 videos ranging from one-minute videos to three minutes! This is only eligible for the past 60 days of the video!
Follow these tips to monetize your channel on YouTube:
- Let’s look at the minimum eligibility criteria first.
- You shouldn’t have any content on your channel that violates YouTube policies.
- You should have a minimum of 1000 subscribers.
- While organic strategies can build credibility, they will take a lot of time to produce results. So buy YouTube subscribers from compliant providers who provide real engagement!
- You need either 40,000 watch hours on long-form videos or 10 M views on shorts.
- To attain the required view count, you can buy YouTube views from ethical sources that utilize Google ads instead of artificial means!
2. Facebook vs YouTube Data Usage
The data usage on YouTube is comparatively high because you are streaming videos online in different pixel qualities. You can also learn how to save data usage on YouTube to keep a check on your daily limit! According to the YouTube vs Facebook statistics, your data usage can go around 160MB per hour if you use Facebook.
B. Reach And Engagement – A Dual Between YouTube And Facebook
Here’s a brief overview!
- Facebook might have 3 billion monthly active users, but people don’t use it to search for a specific query. They merely follow pages to subscribe to their content. Facebook searches also don’t get pulled on Google.
- YouTube has over 2 billion users, but they actively search different queries on the video-sharing platform and follow subscribed content. Google tends to pull YouTube videos, too.
Let’s determine how this difference affects total watch time and user engagement trends!
1. Total Time Watching For YouTube vs Facebook
YouTube has the upper hand here, as the audience retention rate is high. By making engaging and creative videos, you can make a user stay on your video for as long as compared to Facebook!
On the other hand, Facebook videos can be helpful if you make videos in just 40 seconds. While the time limit may also limit your creativity, we prefer you make videos on YouTube!
Facebook also encourages autoplay, which might not help you. Autoplay makes users randomly scroll, even when not interested in the video content.
2. The Engagement Rate For YouTube Is The Winner For Facebook Video vs YouTube.
A high engagement rate is only found on YT. When you have an increased engagement rate, the question of Facebook vs YouTube monetization is eradicated, with YouTube taking the lead.
3. Why Is YouTube Better Than Facebook For Business?
YouTube supports creativity, and Facebook helps news. If you make news of detailed articles, Facebook is a better choice!
YouTube allows you to earn money through the following channels!
- You can earn money via YouTube sponsors or Affiliate Marketing.
- You can display your goods or merchandise on the YouTube Shop.
- You as is generate revenue from ads.
C. User Preference – YouTube Vs Facebook
Here are the differences between internet giants based on visibility strategies and user behavior!
- Facebook suits memes or informative posts with static images more than shorts, long-form videos, or live streams. While YouTube is preferred for the latter.
- Facebook users tend to interact with just any content they find on their feed while scrolling. Hence, Facebook allows people to see all posts their friends engage with. Here, hashtags make all the difference.
- But YouTube is a platform driven by search queries and scrolling, so you need hashtags and keywords!
- On YouTube, you can add keywords to video titles and descriptions. So, if creators use the Title Generator for YouTube, they can drive more clicks!
- Similarly, video descriptions can even be automated via the YouTube Description Generator!
- YouTube counts video titles and descriptions as ranking factors, as they play a crucial role in framing user expectations, so the tools we suggested are of utmost importance.
You need to be aware of these nuances to promote videos on YouTube! SEO optimizations vary, and similar content strategies won’t work on both platforms!
D. Content Format & Purpose
Let us analyze some significant differences between YouTube vs Facebook regarding content format and purpose.
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In terms of format, YouTube favours long form content
- YouTube focuses on long-format content and demands high-quality production.
- Various niches perform well on YT. Whether it is educational, vlogs, finance, lifestyle, fitness channels, etc. Every niche has a potential audience, depending on how well the content is prioritized.
- The end goal of every YouTube channel is monetization and earning revenue through various mediums of monetization.
2. Monetization is Quick for Facebook videos
- Facebook focuses on trending challenges, viral content, shorter videos of 1-3 minutes, and social content.
- Here, the monetization is linked with immediate engagement (likes, shares, and comments).
E. Discoverability & SEO
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YouTube Videos are ruled by algorithms
- YouTube works like a search engine since it is owned by Google.
- SEO optimization is crucial for better reach and visibility on the platform. Keywords play an essential role in discoverability.
- Once the video is uploaded, videos will gain traction even after years, especially if it is evergreen content.
2. Facebook Videos have a shorter lifespan
- Due to the fast-paced nature of the feed, videos have a shorter lifespan.
- Discoverability hugely relies on trending topics and challenges.
- Lastly, the algorithm favours content that sparks engagement.
- So, regarding SEO and discoverability, YouTube is the winner, as the window of visibility is for the long term.
F. Advertising & Marketing
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Monetization opportunities are better on YouTube.
- Branded content, channel membership, and affiliate marketing are all possible revenue-generating opportunities on the platform. These are all the marketing channels a creator uses on YouTube to promote products.
- The primary source of revenue is Ad Sense.
- The CPM rates are higher depending on niche and region.
2. CPM rates are much lower on Facebook than YouTube
- Monetization on FB videos is available through in-stream content and fan support.
- CPM rates are much lower, around $0.50-$3
- Facebook can be used for Viral content and social sharing.
Conclusion
Facebook is known for constantly changing its rules, which can challenge content creators. Looking at all the facts about the YouTube vs. Facebook video strategy, we will declare YouTube a winner! YouTube has a better video algorithm than any other social media platform and works wonders in promoting the product and establishing a mutual connection with the audience! As stated, consumer satisfaction is the biggest reward to make the business grow!
Frequently Asked Questions
Q1.Is it better to go live on Facebook or YouTube?
It depends on where your target audience is and what your goals are. If you want to engage with the existing audience, hosting a FB live is a good option, but if you want to expand your reach, launch a new product/service, or spread brand awareness, YouTube Live Stream must be your go-to option. However, if you are still confused, you can simultaneously live stream on both platforms.
Q2. Is it easier to get views on Facebook than YouTube?
Unlike YouTube, it is much easier to attract views on Facebook due to a broader user base, and it does not rely much on SEO and algorithm fluctuations. That said, engaging with the audience and following an upload schedule on FB is essential, too.
Q3. How much does Facebook pay for 1000 views?
The cost per mile (CPM) for FB videos can be between $1 and $10. Factors affecting the earnings are audience engagement, video length, location, content quality, and content niche.
Q4. How many Facebook views do you need to make money?
- You must have at least 10,000 followers.
- 600,000 minutes of watch time in over 60 days.
- And a significant following on your Facebook account.
