When you visit YouTube, the first thing you see on your feed is videos from different creators. But how does YouTube know which video will draw your attention? This is where the YouTube Algorithm comes into the picture!
But to gain more reach, you need to ensure that all your videos are thoroughly optimized! Our blog will cover different aspects of YouTube algorithm!
Table of Contents
How It Started?
In 2005, one video was uploaded on YouTube. Today around 300 hours of videos are being uploaded every minute on the world’s largest online video-sharing platform.
Back then, YouTube gave priority to the videos that got the most clicks than what actually interested the users. This led to an increase in click-bait; users would click on deceptive and misleading titles and thumbnails that would turn out to be the opposite leaving the users annoyed and feeling tricked. They would leave the video halfway, which affected the user experience in a bad way.
Learning from this experience, YouTube updated its platform in 2012, changing its priority to what a user would like to watch. This time around, it gave more importance to videos that:
- Caught the user’s attention.
- Were so intriguing that they had more watch time.
It encouraged marketers and creators to focus on what the users want rather than baseless claims to drive clicks.
2024 And The YouTube Algorithm
The two places that are most affected by the algorithm are search results and recommended videos.
YouTube Search Results
If I search for pizza recipes, it will definitely be different from the search results that will appear on your screen. The search results depend on the title, description, and keywords, also known as the metadata, and on the video’s engagement, such as likes, comments, and watch time on the videos.
Recommended Videos
The YouTube algorithm recommends videos based on the user’s search history and on the score based on performance algorithm data. Mind you, it’s not about good videos but about what the user wishes to watch. The other areas where algorithms have a huge impact are the YouTube homepage, trending videos, subscriptions, and notifications.
The algorithm ranks videos based on the videos’ performance – how many times a video was clicked on, how many likes, dislikes, and comments a video has, the growth of a video over a short period of time, how much time a user spends watching a video, how often a channel uploads a video and the session time (the time people spend on the platform after watching a video). It also accesses what kind of videos the user has watched in the past, the number of times the same video has surfaced on their feed, what the user doesn’t like, etc.
To learn more about the working of YouTube Analytics, click here.
Organic Reach on YouTube
Optimizing YouTube Video Description
While writing a description for your video, keep in mind to use clear and focused keywords so that YouTube knows what your video is all about. Don’t simply link your social media handles. Use this opportunity to make your video known not only to users but also to the algorithm. Write in layman’s language and to the point. Beating around the bush will only confuse the algorithm about the concept and content of your video. You can also use tools like Tube Buddy to look for SEO-optimized descriptions.
To know more about how to use Tube Buddy and its benefits to a YouTuber, click here.
Refine And Repeat
When you upload a video on a certain topic, and you get incredible engagement from users, usually creators jump onto something new. Often, videos made on similar topics work well. This is where the refine and repeat part comes in. For example, if you have created a DIY video on carpentry or making household chores easy, if your subscribers like such videos, stick to making similar videos on different items or chores than jumping onto a new genre altogether. As mentioned above, the algorithm suggests videos based on a user’s search history, and so this step will help you reach that user over and over.
Create A Schedule To Post Your YouTube Videos
This step is vital in becoming a successful YouTuber. Imagine a user coming to your channel and realizing that the videos uploaded have a gap of a year or more. The user won’t stay and engage. The inactivity of your channel will push the user to another channel. Using tools like Tube Buddy, you can now schedule posts to be uploaded on your channel in a timely manner.
Engage With Your Audience
Every video that you upload will have at least a few comments that will either be constructive or appreciative. It is important that you acknowledge these comments and reply to them. When you engage with your users in meaningful conversations, the YouTube algorithm will pick that up and boost your reach along with your videos appearing on other users’ timelines due to higher and better engagement. Through this, you will also understand what your community is looking for and work better on your next uploads.
Avoid Borderline Content
Borderline content has been taking the front seat since 2016 and has skyrocketed since the start of the pandemic. What is borderline content? Borderline content is content that doesn’t go against YouTube’s community guideline rules but is still harmful to the audience, sometimes even deadly. YouTube has started demonetizing such videos or channels that produce false news especially related to the pandemic.
For example, in the beginning, stages, videos of people being healed by consuming sanitizers were uploaded. YouTube immediately demonetized the channels uploading such videos. The CEO made it very clear that such videos that can cost users their lives won’t be taken lightly, especially on their platform.
Frequently Asked Questions
Q1. How can I increase my YouTube video views?
We recommend following below-mentioned tips to increase views!
- There are organic SEO strategies such as keywords and hashtags selection, using playlists, making engaging videos, using clickbait titles and thumbnails
- But as they take time, hence you can instead buy YouTube views from authentic sources!
Q2. Why is YouTube algorithm not recommending my videos?
Reasons listed below could the underlying factors!
- Clicks, watch time, and survey responses from viewer decide whether your videos are worth being recommended or not – If your videos aren’t high quality then they won’t be amplified!
- You could also work on your topic selection!
- Or your topic could be amazing, but maybe video scripting needs improvement!
Q3. How do I fix my YouTube algorithm?
You can’t fix YouTube algorithms, but you can implement suggested fixes to improve your chances of being recommended!
- Catchy thumbnails and titles play a huge role in attracting clicks.
- If your videos aren’t good, then add more depth, invoke curiosity, ensure your speech is good, and use timestamps to tell viewers what concepts have been covered in your video.
- Do competitor research and scan through user comments to get topic inspiration!
Q4. Who programs the YouTube algorithm?
YouTube workson YouTube guidelines primarily, but it also adapts to user search behavior.
