How to Make a Successful YouTube Video?

Many creators wonder what makes a YouTube video successful. YouTube is the world’s largest video-sharing platform, which means it is as competitive as it gets. There are a lot of elements that go into making a high-quality viral video. In this blog, we will look at those elements and help you grow your YouTube channel and get more views on your videos.

10 Elements of a Successful YouTube Video

YouTube is a marketer’s ultimate weapon. Global brand and well-known YouTubers stand by it, here’s why:

  • YouTube has more than 2 billion users, which means a large audience with infinite possibilities for your content.
  • More than 80% of the users belong to the age group of 18 to 45, which means they are looking for more on the platform.
  • With people preferring videos over static images, YouTube is the best platform for brands to explore video marketing.
  • More than 300 hours of video content are uploaded on YouTube every minute.

In addition to this, the better your videos, the higher the chance to get featured on Google’s search result page. Now that we’ve covered why YouTube is an important platform for you to be on let’s look at how you can create a successful YT video.

1)Strong Hook in the First 10 seconds

YouTube shows a preview before viewers click on the video. That’s why the first 10 seconds of a video are critical. Start with a video that teases the content, poses a question, and instills curiosity. Viewers are quick to turn away, so it’s vital to grab their attention.

As far as the algorithm for successful YouTube video is concerned, audience retention is a significant factor. A strong hook increases audience retention by encouraging them to watch the video.

2)Clear Branding and Channel Identity

Branding is a crucial part of marketing as it builds an image and creates loyalty among your audience. When making a YouTube video, ensure that your brand’s identity is established at the beginning of the video to remind viewers of your brand.

Leaving such visual imprints of your brand will help your users stay loyal to your YouTube channel. Even if they don’t remember the name of your channel or video, they will surely remember your brand. Later, you could also switch your YouTube channel to a brand account.

3)Click-Worthy Thumbnail and Title

To make a good first impression, start by optimizing your video thumbnail and title. A high-quality thumbnail featuring bold text and easy-to-read text, along with appealing colors, is a good place to start. Similarly, your video titles should include the primary keywords of your content and effectively tease the value of your video.

4)Strong Introduction for Successful YouTube Video

After spending the first 10 seconds reeling the viewers in, ensure that the next 30 seconds are spent explaining what the video is about. Your introduction needs to hold the viewer’s interest and should come across as beneficial to them.

You can start by exhibiting a problem and then take them on a journey to solve that very problem. It will build the trust factor and make your video content more valuable. A successful YouTube video needs to be set with a right tone.

5)Engaging Background Music

If you want your audience to enjoy your videos and watch them till the end, add some music. Background music should be subtle or soothing, depending on the type of video. Set the mood with your music and try to build an emotional connection with your viewers.

Choose your soundtracks wisely. Ensure it is appropriately licensed for use. You wouldn’t want your channel to face any copyright issues.

6)Strategic Call-to-Actions

YouTube viewers are impatient; they tend to dislike staying on one video for too long. If they appear on your video, you need to ensure they engage with it. To encourage viewers to engage with your YouTube videos, you will need to include Call-to-Action (CTA) buttons.

But to do so creatively, since engagement tends to drop significantly after one minute. Instead of inserting CTAs at the end, remind them to like and subscribe to your channel in the first few seconds.

7)Optimized Metadata for Successful YouTube Video

Your videos need to have a strong visibility factor in the YouTube algorithm. Search Engine Optimization (SEO) is the key to getting discovered. The video title, video description, and tags help you get ranked. Effective SEO practices will help your channel grow organically. You don’t have to wonder how to make a successful YouTube video, just optimize it.

8)End Screen Video Suggestions

If you have kept your users till the end, you might as well nudge them in the next direction. You can promote your next video or guide them towards your channel playlist. At the very least, you can prompt a subscription. End-screen video suggestions help increase session time by keeping viewers on your channel for a more extended period.

9)Short Successful YouTube Video

If you have just started a new YouTube channel, consider uploading  YouTube Shorts to build your audience base. Users primarily check the duration of a video, as they want to access their information quickly and without interruption. Don’t ignore the importance of a video’s length, as YouTube’s filter does include search based on a video’s duration.

10)On-Screen Texts and Visual Cues

Highlight key points of your video with text overlays, animation, or motion graphics. On-screen texts and visual cues are a powerful way of increasing your viewers’ engagement. Further, it helps clarify the video for non-native speakers.

Conclusion

YouTube’s success didn’t build overnight. When you strategize and combine the correct elements, you are setting your channel for long-term success. In content creation, uploading a video is only one part of the story. For a successful YouTube video, curating a content strategy and refining your elements will boost your video performance.

Frequently Asked Questions

Q1) What is the most successful content on YouTube?

A successful YouTube content often looks to solve a problem, build curiosity, or add value. Some of the categories include Product Reviews, How-to-Guides, and unboxing videos.

Q2) What is the secret of success on YouTube?

A YouTube Channel’s success story is not the result of one single secret, but rather a combination of various factors. You should have a consistent content strategy and optimized content.

Q3) How to succeed on YouTube for beginners?

Choose a niche you are interested in and make sure it’s value-driven content. Audience engagement and session time will help you build a successful channel.

Q4) What is the most essential part of a YouTube video?

The first 10-30 seconds of your video are essential. It hooks the audience and sets expectations of what lies ahead.

Ramona: