YouTube was launched in 2005; it is one of the largest video-sharing platforms globally. During its initial launch, users were reluctant to use the platform, but today it has more than 2 billion users and thousands of creators. People use this platform to watch, share, like and comment on videos, while creators use the platform to share their skills and create videos that can entertain and educate users.
Different types of YouTubers such as vloggers, gamers, influencers, and experts use it to earn money and fame. Today, we have got brands and companies entering this race to leave their mark. With people watching YouTube more than the television, this is the best opportunity to make their products and services known to many people and reach out to a huge audience base.
In this blog, we will look at why YouTube has become an important marketing factor and how brands can use it to their advantage in 2023.
What is YouTube?
YouTube is a video-sharing platform created in 2005 and owned by Google. You can set up an account on YouTube to either watch or create and upload videos on the platform. It is the world’s second-largest search engine with billions of users. According to YouTube, the platform is available in over 100 countries in 80 different languages.
Why should brands use YouTube Video Marketing?
People enjoy watching videos over reading. Video content is thriving among users and, if used correctly, can become a powerful marketing tool. With billions of users browsing through the platform, brands should use this opportunity to build their audience base. As a brand, you can create amazing content to attract your audience and is YouTube-worthy. If you are active on other social media platforms, you can try cross-posting among all platforms, including YouTube.
Top 5 reasons why brands should use YouTube channel marketing
According to stats, people are more persuaded by videos to purchase a product. They are more likely to know about a brand and its products through video advertising. YouTube is the best platform to make your brand known and promote your products through creating different kinds of videos or running ads on different channels. Users are most likely to use YouTube to find out more about your brand and its various products via videos.
Wide organic reach
With billions of users on the platform, brands can use this number to their advantage. They can reach out to millions of people and bring in more traffic to your website. But what if your video gets lost among so the thousands of content uploaded on the platform every single day? In this case, use the right keywords and create innovative content to keep your audience hooked. You never know, your video might be the next viral video on the internet.
One of the amazing things about YouTube is its free tool YouTube Studio through which you get access to YouTube Analytics. Analytics gives you the best insights on your channel. You can manage your channel and keep track of the metrics and what is or isn’t working on your channel. With YouTube rolling out new features frequently, you can use this data to measure your performance and push your creativity and channel towards new horizons in the field of video marketing.
Increase in website traffic
Your brand’s goal in this digital age should be to take your users to your website. For this to happen, you must link your videos and social media posts to your website. This will redirect traffic to your website and give your audience a chance to know more about your brand and its products. So remember to add links to your website in your YouTube video’s description and turn potential customers into loyal ones.
One thing about high-quality videos that is guaranteed is that it receives more engagement than static posts. Short video content is easy to digest and, if created effectively, can give out the message within seconds. As a brand, if you focus on creating content that will attract your audience, it will start a conversation about your brand in the comment section and bring in more and more people to join in.
How can brands use YouTube?
Brands can use video content in different ways. Even though the possibilities are endless, you should conduct thorough research and look for the type of content that suits your brand image the best. Here are a few types of videos your brand can create:
- Tutorials about your products
- Behind the scenes videos showcasing your company culture
- Product videos showing the production process
- Q&A sessions and Vlogs starring famous personalities
- Listicles promoting your blogs
Best YouTube practices to follow in 2021
Video marketing on YouTube is challenging, but you can shoot yourself right to the top of the fame leadership board if done in the right way.
Here are the top 10 YouTube practices you must follow in 2023:
- Create a YouTube Brand Account.
- Use long-tail keywords in the title and description.
- Create custom thumbnails.
- Add tags during descriptive keywords.
- Organize your content with playlists.
- Add quality music to enhance your video content.
- Post regularly by creating a schedule.
- Add call-to-action cards to grab your audience’s attention.
- Use the right video specifications while creating YouTube videos.
- Engage with your audience through live streams and by replying to comments.
You must know how important a role YouTube plays in your marketing strategy and how businesses are already using it to rank higher and become well-known. So step into this marathon and experiment with this platform to promote your brand and products. Many businesses started on YouTube video marketing, and you can be one of them. All you need to do is pour your creativity and skills into this platform and let the audience take it from there.
On YouTube, the higher your views, the more users are likely to click on your video. Many brands and channels use promotional services to get them started and bring more views to their videos. If you are looking to do the same, check out our blog on the best platforms to buy real YouTube views