Whether you are a new or experienced content creator, knowing how to conduct effective YouTube keyword research is essential to becoming successful as a YouTuber. It will help you rank higher not only on YouTube search results but also on Google. YouTube keyword research involves the process of finding popular keywords that viewers enter when searching for something on YouTube. Let’s dive into further details about this significant aspect and see which tools you can use for keyword research of YouTube videos.
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What Is YouTube Keyword Research?
The words and phrases viewers type in when searching for a specific video on YouTube are known as YouTube keywords. Using tools like Semrush or Ahrefs to identify these keywords and optimize your videos accordingly is known as YouTube keyword research.
Using these terms while optimizing your videos can improve your channel’s visibility and video performance and also increase the engagement rate.
Why is YouTube Keyword Research Important?
Here are a few compelling reasons why keyword research is an important step before you record your first video.
1. Effective YouTube keyword research helps you discover the queries and phrases that viewers enter when looking for related content.
2. This helps you create highly curated video content that resonates closely with your viewers and increases the chances of getting more engagement.
3. Incorporating these keywords in your video titles and descriptions improves its rankings and optimizes your YouTube SEO efforts.
4. YouTube keyword research can help you identify your competitors’ keywords and inspire ideas for creating better content that outperforms their ranking positions.
How to Do Keyword Research for YouTube Videos?
Once you know what YouTube keyword research is and its importance, wanting to know how to do it is quite natural. So, there are different ways to do keyword research for your YouTube videos. Here are a few to follow:
- Use YouTube keyword research tools
- Look into YouTube analytics research report
- Analyze your competitor’s value
- Utilize automation feature
- Determine user search intent
- Create a keyword map
Where Can You Place Keywords in YouTube Videos?
You conducted thorough YouTube keyword research for your next video. That’s great. But where do you place these keywords? You can insert those keywords in the places elaborated below.
Channel Description
Your channel description or about page must contain the keywords you want to rank for. Adding keywords to your channel description influences the YouTube algorithm positively and impacts your videos’ ranking in search results.
Video Description
Your YouTube video description is the ideal place to add keywords that improve its ranking when viewers look for content related to your video. To craft a YT SEO-friendly video description, use an AI YouTube description generator that can help you generate multiple descriptions in just a few minutes.
Video Titles
Your YouTube video titles are the first thing a viewer reads when coming across your video. And if you cannot grab their attention in 5 seconds, your video will be scrolled up just like others. Craft interesting video titles using an AI YouTube Title generator and add YouTube keywords so that it improves your videos’ ranking in YT search results.
YouTube Video Tags
The video tags on your YT videos provide another effective way to add those phrases that you found while doing YouTube keyword research. Usually, the first tag you add should be the target keyword you want to rank for. However, you can add several tags using multiple variations. Use an AI YouTube tag extractor to generate various tags for your videos.
Top 5 YouTube Keyword Research Tools
Now that you know where to add keywords in your YouTube videos, it’s time to explore some of the best YouTube keyword research tools.
- Ahrefs
- SEMrush
- YouTube Keyword Tool
- Keyword Keg
- Google Keyword Planner
Install Chrome Plugins
Apart from the tools, you can also install a few chrome plugins or extensions to get the right keywords. Next, you need to figure out what you need to include in your tags, titles, and thumbnails to get the algorithm to notice your video.
You can use TubeBuddy and Keywords Everywhere as your chrome extensions.
TubeBuddy has tons of features that will help you look for the best suitable tags to tracking your ranking keywords. Here’s our guide on How To Use TubeBuddy, which is free.
Keywords Everywhere gets straight to the point by showing you the word’s search volume, CPC, and competitiveness. Besides, it offers the word’s trend data, related keywords; people also search for trending keywords and long-tail keywords.
Use autocomplete for YouTube Keyword Research
The most common yet easier way to find keywords is by using YouTube Autosuggest. All you need to do is type your primary keyword in the search bar and note the suggestions appearing below.
For example, if you type “How to sell your car,” you will see suggestions like “How to sell your car fast,” “How to sell your car on eBay,” “How to sell your car on Facebook,” etc. These suggestions mean they have been searched by users globally.
Conclusion For YouTube Keyword Research
Using relevant YouTube keyword research tools like the ones stated above will give you a winning edge in growing your channel. It is the first step in knowing your target audience and what they’re looking for on YouTube. YT keyword research is, of course, an effective and essential growth strategy. However, you can also explore strategies to promote video on YouTube and buy YouTube views to strengthen your presence on the world’s largest video-sharing platform.
