When YouTube was launched in 2005, marketers and brands immediately made it an important part of their marketing strategy. Video marketing became the core of brand strategy on YouTube. As YouTube updated its features to meet its user’s needs, brands used this opportunity to connect with their audience globally.
With more than 2 billion active users and thousands of creators, YouTube is the hub of video marketing. Unfortunately, many brands struggle to understand the basics and don’t utilize the benefits YouTube can provide. If you are new to the platform, use these tactics to grow your business on YouTube and engage with your newfound audience.
Top 5 YouTube Marketing Tactics
Audience Research
The first step to use any new platform is to research it thoroughly. On YouTube, it is very easy to reach your audience. But, what’s the catch? First, you need to know who your audiences are. Who are you targeting? While video content is welcome by viewers, it needs to be what they are looking for.
For example, if you are into gaming, you need to target viewers who enjoy gaming or want to learn how to play video games. If you have a travel blog or products related to travel, set a demographics that enjoy traveling and aspires to visit those destinations. Another smart idea is to see what your competitors are doing and who they are targeting. Along with audience research, remember to conduct a competitive analysis too.
Creative Content
Imagine creating video content with zero interaction! That’s every creator’s worst nightmare. So before you start creating content for your channel, think about why your audience would engage with it? How is your content different from the other channels? Why should your audience watch your videos?
Videos are very personal and more engaging compared to written content. Create interesting content that can beat your competitors and keep your audience hooked. Understand why your audience would abandon your videos through the comments section. Listen to what they have to say and fix your mistakes. If you are confused with the type of content you would like to create, check out our guide on Top 9 video content to boost your views on YouTube.
Partnerships
YouTube is well-known for its collaborations and partnerships. As a brand, you must try and look for YouTubers and Creators to partner with. YouTubers have a massive reach through their channel and a loyal audience base. They can help you garner more views, grow your audience and generate sales with a simple video.
One bad review from a top YouTube creator has the power to shatter a brand’s image. In the same way, one good word can have a massive impact on your brand. Look for YouTube influencers who have relevance with your brand’s products and services and reach out to them. These videos will draw attention to your brand and create long-lasting goodwill and loyalty.
Here are the best YouTube sponsorship and affiliate programs for you to explore.
Links Back to Your Website
Looking to drive traffic to your website? Here are a few ways that will help you do that. You can use:
- Cards
- End Screens
- Bumper Ads
- Video descriptions
- Channel Banner
Including your website’s link in each of these elements will help your users find your website easily.
Calls-to-Actions
YouTube has two major CTA buttons that help you grow your channel. The Like and Subscribe button will help your users know what action they need to take. To enhance this practice, remind them during the start and end of each video. You can also create CTAs within your video to guide viewers and gain their attention.
Create a video is not an easy process. It takes a lot of time, effort, and a professional video editor. But the results are worth every second and cent you spend on it. Today, consumers from all over the world are choosing videos over other types of content. So keep your YouTube marketing strategy up-to-date with the new trends and grow your brand.
