YouTube is the largest video-sharing platform because it has always supported its artists and creators. Grabbing sponsorship deals from your favorite brands is a dream come true for many creators. Many creators evolve into YT influencers but are still confused about how to get sponsorships on YouTube. Brand sponsorships provide an additional source of income for your creator business. Besides, getting brand sponsorship deals is not as difficult as you’d think. The key lies in consistently sharing quality content on the platform.
Wondering how to get sponsorships on YouTube? Let’s walk through the types of YouTube sponsorships and the relevant tips to get sponsorships for your YT channel. We’ll also explore the list of best platforms to get YouTube sponsorships.
Types of YouTube Sponsorships
As a YouTube creator, you can pursue three prominent YouTube sponsorships. They are;
- Product Reviews
- Paid Sponsorships
- Affiliate Sponsorships
Let’s explore them further.
1. Product reviews
If you are in the early stages of growing a YT channel, you can try your hands at product reviews. They are an ideal fit for small to medium-sized channels. Brands send you their product for free so that you can try them out and create a video reviewing the same.
Many YouTubers who are successful now started their channel monetization using the product review approach. The amount of revenue generated from product reviews solely depends on you and the brand whose products you are reviewing.
2. Paid Sponsorships
Often known as exclusive brand deals, paid sponsorship is the most lucrative sponsorship choice. Brands who agree for paid sponsorships with your channel pay you a flat fee to market their products or services to the target audience.
It is necessary to have more than 10,000 subscribers on your YouTube channel to conveniently attract paid sponsorship opportunities. Additionally, you can also explore various sponsor networks that connect creators with brands. We always encourage creators to take paid sponsorships from brands that match their niche.
3. Affiliate Sponsorships
This is another prominent sponsorship method creators can leverage to monetize their channel. The brand you intend to promote will provide you with an affiliate link of their product. You can place this link in the description section of your YT videos. You make a commission every time a viewer clicks on the link and makes a purchase.
Affiliate sponsorship is one of the easiest sponsorship methods you can look for. The amount of money earned varies from brand to brand. But, on average, you can easily get a 10% commission per purchase.
Tips to get Sponsorships on YouTube
According to industry research, brands rely on micro-influencers 10x more than larger influencers.
1. Be Authentic and Real
- Brands value authenticity and originality. Let your YouTube videos show your ingenuity and allow brands to notice the real you through your content.
- Ensure to familiarize yourself with the guidelines of the platform and see that your videos fit into YT’s guidelines and terms or conditions.
- How can you make your target audience’s life easier with your skills or knowledge? Answer this question and you will come across various original ideas to be authentic in the videos.
2. Focus on Engagement, Not Just Subs
- Growing the subscriber base of your channel is essential. However, growing the engagement on your videos is more significant than that.
- Create high-quality audience-oriented content, follow a consistent theme, and encourage your viewers to interact more with your videos.
- According to influencer marketing reports, channels with an engagement rate of over 6% are twice as likely to secure brand sponsorship deals.
- The more you focus on engagement, the more you nurture an active audience, which is what brands crave.
3. Choose a Niche Target audience
- Brands increasingly look for channels that have nurtured a specific niche audience rather than a generic audience.
- For instance, if you specialize in a beauty niche, you can collaborate with beauty product brands to promote their products to highly engaged audiences who love trying out various beauty tips.
- A niche audience allows the brand to tailor their marketing campaigns to match the style of the creator.
4. Leverage Data
- Channel metric numbers are the magical spell that brands fall for.
- In fact, 80% of brands in US rely on accurate data to make partnership decisions.
- The channel insights help brands to dive deeper into the collaboration style with the creator.
- It also gives creators an added advantage while negotiating for higher payment terms.
5. Make Your Channel Available for Sponsorship
- Why wait to contact the brands of your choice? Why not create a way so that they can contact you directly?
- Creating a video portfolio is a great method to empower brands to directly reach out to you.
- Show your personality, the best snippets of your videos, and have a friendly yet professional conversation.
- It reveals your channel’s value to potential sponsors and attracts more sponsorship opportunities for your channel.
- You can publish this video on your channel in the unlisted video category.
Platforms that help you to get Sponsorships on YouTube
Research shows that advertising on YouTube has delivered exceptional results to brands looking to stand out in a competitive landscape. Here are a few platforms that can help you connect with potential sponsors.
1. Frambit
Frambit was rebranded to BrandConnect in 2020. This platform brings brands and YouTube creators together to create brand content. If you want to be a part of Frambit, you need to make an account that is connected to your YouTube account. Pick the right brand according to the niche of your channel and create commercials to earn returns. To be a part of Frambit, your YouTube channel should have a minimum of 5000 subscribers.
2. Grapevine
This platform allows you to choose brands that are tailored according to the size and niche of your YouTube channel. Once your proposition is approved you can start making content. To apply with Grapevine you need to have a minimum of 10,000 subscribers but do not hesitate to get in touch with Grapevine if you have subscribers up to 2,000 as well!
3. Content BLVD
Do you want the products from the brands that you sponsor? If yes, Content BLVD should be your choice! They provide product packages in return for promoting and advertising brands. If you want to work with Content BLVD, you need to create an account and choose what you want to promote on your YouTube channel. This platform works both ways. It helps the brands to choose the right Youtube creator to promote the brands. Content BLVD will also help you to find a brand according to your channel size and niche and promote the brands to the appropriate set of audiences.
Apart from the above three, you can also explore the following sponsorship agencies
- Neoreach
- Upfluence
- Ubiquitous
- Artbrief
Steps To Get Sponsorships for Small YouTube Channels
As an early-stage YouTube creator, your monetization avenues are not just restricted to being a part of YPP. You can implement the following strategies to get brand sponsorships for your YouTube channel.
1. Craft a Sponsorship Pitch
- How can you convince the brand that by sponsoring you, they can reach closer to their marketing objectives?
- Create a pitch that answers the question stated above.
- Pull up the pain points of your brand in your sponsorship pitch as it stirs an emotional reaction to your pitch and empowers them to understand the offer better.
2. Leverage YouTube Sponsorship platforms
- Explore the platforms stated above to get in touch with various brands looking out to collaborate with creators.
- We recommend contacting brands directly only if you have at least 500 subscribers. Regardless, you can still try because every brand has a different budget and brand.
3. Reach out to Brands Directly
- Take a step ahead and reach out to your preferred brands directly.
- This approach is time-intensive but an effective way to strike a brand deal.
- Include your pitch video and toolkit in the personalized email that you send out to your brands for collaboration opportunities.
4. Be a Part of Sponsorship events
- As a creator, you must look out for events and exhibitions to expand your network and get in touch with potential sponsors.
- The more people know about your channel, its content, and the value you provide, the easier it is for brands to contact you.
Conclusion
YouTube is a dynamic platform that offers a multitude of monetization opportunities, including brand sponsorships. It is one of the best ways to make money from your YT channel. As you scale your YouTube channel, chances are high that you will attract more sponsorship opportunities. However, we recommend working only with brands that align with your channel’s niche, its values, and the interests of your fans.
Frequently Asked Questions
Q1. How much do sponsors pay YouTubers?
Brand sponsorship payout depends on various factors, such as subscriber base, audience engagement, target niche, content strategies, etc. It varies with every deal since every brand has a different requirement and budget.
Q2. How to get gaming sponsorships on YouTube?
Build a community of engaged gaming viewers, interact with them consistently to boost engagement, and create a professional-looking gaming channel. Also, try reaching out to gaming sponsors through the platforms specified above.
Q3. How many views do you need on YouTube to get sponsored?
There is no strict requirement for viewership count on your videos. However, we recommend having 1000 subscribers to attract good quality brand sponsorship deals.
Q4. What is the minimum number of followers to monetize on YouTube?
If you are looking to monetize your YT channel by joining YPP and earning through ad revenues, you need to have at least 1000 subscribers and 4000 watch hours.
