Videos dominate today’s digital world, and live streaming has given many creators on YouTube the opportunity to grow their channel and earn on YouTube simultaneously. The goal behind YouTube Stream is to interact with your audience on a personal level by getting in front of the camera and talking to them directly.
As a creator, it is difficult to get a thousand YouTube stream viewers in the first go. However, the numbers will increase as your video content starts catching your viewers’ attention, and this requires some serious time and effort. This blog will help you understand the benefits of live streaming and how you get more live stream viewers on YouTube.
Benefits of Live Streaming on YouTube Stream
Creators, brands, and businesses today need to include live streaming as a part of their content marketing strategy. You can use live stream to engage with your audience in real-time during launch events, digital conferences, webinars, Q&A sessions, and many other virtual events.
Amidst the pandemic, Live streaming has seen an upward marketing trend in 2021. With the world under lockdown, many brands and businesses use live streaming to connect with their audience and continue achieving their goals. Videos help grow your audience tremendously, and with YouTube at your fingertips, it couldn’t get any easier.
Many creators have monetized their YouTube channels by using live streaming in the best way possible. With views pouring in, you can become eligible for the YouTube Partner Program and start earning easy money on the platform. Moreover, once your channel hits a high subscriber count, you can collaborate with brands and sponsors to make more money as well.
How To Host A YouTube Stream?
If it’s your first time streaming a video on YouTube, here’s how you can do it. Of course, you will first have to verify your YouTube account since the setting is disabled by default.
To verify your YouTube account:
- First, enter your country code and phone number.
- Then, use the six-digit verification code to complete the process.
- A create “+” button will now appear on your YouTube homepage.
- You can use it to “Go Live.”
If you are using this feature for the first time, please note that it will take 24 hours to enable this feature. Learn more about live streaming and how YouTube Live Stream Metrics works.
How to Get More Viewers On YouTube Stream?
1. Promote Your Broadcast
To bring in more YouTube stream viewers, it is important to generate some excitement among your audience. To do so, you need to promote your live stream on all your social media handles. For example, you can create stories or use a countdown to keep your viewers engaged. Choose a unique hashtag and add it to all your posts and stories.
2. Attract Your Audience
Besides your video content, you can attract your audience through your video’s title, description, and thumbnail. You would want to phrase some fantastic titles and descriptions to make your audience want to click on your video. Note down a few options and choose the top 3. Include long-tail and complementary keywords that would fit in organically.
3. Use Teasers For YouTube Stream
You must have certainly come across teasers of movies and TV series by now. You need to do the same with your upcoming live stream video. Take snapshots from your video and turn them into GIFs, short clips, etc. Look for meme-worthy content and get your audience to engage with your content.
4. Reward Your Viewers
One way to bring in more viewers is to reward them for the value and support they bring to your channel. While it need not be expensive gifts, a tiny gesture is enough to gain your audience’s loyalty. Some creators give away coupons, raffle tickets, while others surprise their viewers with a simple phone call. You can choose whatever suits your budget.
Why is Increasing Live Stream Viewers valuable?
More live stream viewers can boost your chances in YouTube’s algorithm, resulting in more engagement with the channel’s content. Apart from numbers, it also brings opportunities for sponsorships and collaboration, which is why it becomes valuable. Let’s look at other valuable factors:
Collect Audience Data: If you are a business, lead generation can add value to your business. You can ask consumers to share their details or email, which can be used to share newsletters or pitch products or services.
Strong Community: If you have massive live stream viewers, then it’s easy to attract them to your content. The YouTube algorithm is dynamic, and a loyal community can sustain your YouTube career for a long time.
Corporate-Friendly Streams: If you are a business and want to showcase your work and share insightful knowledge within the industry, then live streaming is a must-do objective. This can bring business opportunities.
Monetization Opportunity: High live stream viewers bring traffic. The viewers can directly give a super chat (donation) or sponsorships. Streams are a good opportunity to earn direct money.
11 Strategies to Increase Live Stream Viewers
Here are the strategies that can be implemented to increase live viewers.
1. Research what your audience wants
Start by finding the goal. Come up with ideas that your audience is likely to engage with. Use YouTube analytics to get insights. Use demographics such as age, occupation, or education level. Conduct a poll. Do keyword research to find audience intent. Analyse the pain points and plan accordingly.
2. Promote the Live Steam
The pre-phase of any stream is to create excitement. You can create hype using various strategies. You can start by posting on social media. Do an email blast to notify the established audience. Mention your upcoming streams on podcasts, videos, or shorts out of that content to widen the scope. You can even post the stream in communities or add the announcement on banners.
3. Collaborate with Creators
Try reaching out to the fellow niche-specific YouTube creators and, in collaboration, promote your live stream. Keep a gap between your stream and collaboration content. The gap will help you promote the stream more.
4. Pre-Registration
If you are a business doing an exclusive live reveal of your product or service, encourage your audience to pre-register. This will increase the stream view metric beforehand. Additionally, send a reminder as these registrations are potential leads.
5. Pin the Stream
Use the YouTube premiere feature to showcase your upcoming stream on top of your channel. Apply the same method on all social media platforms. Pin the stream at the top of your account. This will increase visibility.
6. Cluster of Promotion
Promote your Streams using a strategy. Use multiple features and platforms to converge users to a single point(stream). You can direct the audience from social media, shorts, emails, stream mentions in videos or stories, polls, community posts, descriptions, shoutouts, promotions, etc. Create a whole cluster to promote your stream.
7. Reward live stream viewers
Live rewards or incentives attract new viewers and create excitement for existing ones. Do goal-centric giveaways like reaching a specific number of likes, views, shares, or a target.
8. Analyze your previous live stream
Analyze your last live streams and prepare accordingly. You can work on your appearance, voice, mic settings, theme, or implement the viewers’ suggestions. Look at metrics that will tell you how your viewers behave, which social platforms send more audience, etc.
9. Live Cross-Promotion
Although YouTube is most used for streaming, based on your audience or niche, you can do live cross-promotion on other channels such as Discord. This will help you acquire an audience from different regions.
10. Live-Video Optimization(SEO)
Before going live, just do your keyword research and keep your content around it. Most streamers keep an additional monitor to see chat, a search autocomplete keywords tool, live studio analytics, probe viewers’ intent, and do giveaways and rewards to help SEO.
11. Titles and Description(No-Clickbait)
Using these strategies will boost you, but if they are not into the content, they will bounce back, which is negative SEO. So write clickable tiles and provide what users came for. Also, relevant details should be added to the description for the interested audience.
Conclusion
Now that you know the proper steps to host a YouTube Stream and attract more viewers, we know that you will rock this and do really well in terms of engagement. Just give it a chance and see where your channel takes you.
Frequently Asked Questions
Q1. How can I promote my YouTube live stream to get more viewers?
To gain more viewers, you can share the stream link in advance, a teaser video, and promote using shorts and social posts. For recorded live streams, you can promote a YouTube video using Google Ads. Do rewards, live Q&A sessions, and create content that directs viewers to live stream videos.
Q2. Should I use a scheduled stream to increase viewers?
Scheduling streams increases anticipation and encourages viewers to eagerly view content. Sudden traffic spikes the view metric, which boosts engagement. Plan social media reminders and buy YouTube views for previously recorded live streams.
Q3. How can I optimize my live stream title and description to attract more viewers?
Use proper keywords in titles and descriptions. Optimize sentences within the character limit and write clickable sentences to increase CTRs. Induce urgency by describing when the live stream ends. Use handy AI tools such as AI YouTube Description Generator and AI YouTube Title Generator to help you create audience-oriented content.
Q4. How do I get more subscribers from my live stream?
Enable embedding on your videos and ask viewers to share your video. So that people can watch your YouTube stream from multiple platforms and eventually land on your stream. Play games or music in streams to hook the audience.
Q5. Which live streaming platform is the best?
If we compare cost against benefits, ease of going live, and audience exposure, then YouTube livestreaming is the best option.
