Have you come across YouTube tags lately? They are an important part of YouTube video optimization. Since YouTube is the world’s second-largest search engine, search engine optimization plays a huge role in ranking your videos on the result page. One of the top YouTube SEO practices is using keywords to optimize your videos. You can use keywords in your video’s title, description, and, most importantly, tags.
Let’s explore this further. Read till the end to know more about YouTube tags and their importance.
What are tags for YouTube?
YouTube tags are words or phrases used in a video’s description. Since YouTube’s algorithm cannot understand audio and visuals, tags help understand what your video is about. Therefore, the more relevant your tags are to your video, the higher the chance it has to rank on SERP.
Why are YouTube tags important?
As mentioned above, YouTube tags help boost your ranking by describing your video to the algorithm. This allows YouTube to understand the video’s topic, niche, content, and category, amplifying your video’s reach.
When used strategically, tags can have a lot of advantages. According to YouTube, title, description, and thumbnails are important SEO factors. But experts have indicated that keyword-optimized tags are playing a vital role in ranking.
Another advantage of YT tags is using misspelled words in them. Users very commonly misspell the target keywords. Of course, you cannot include these in your title and description, but you definitely can in your tags and cover that side of the coin.
Lastly, tags can help you organize your content into categories for you to find easily.
How to use YouTube Tags?
Here’s are a few tips to use YouTube tags successfully to help users find your videos.
Use your target keyword
As they say, the first impression is always important. It’s the same with YouTube, which is why you need to use your target keyword as your first tag. YouTube considers your first few tags when ranking your videos. This guide will help you understand how to do YouTube keyword research.
Add complementary tags
Along with your target keyword, you need to also include other broader keywords. For example, if your video’s title is “How to Create a YouTube Channel,” you can use tags like “YouTube,” “YouTube Videos,” “YouTube Channel,” “Google Account,” “YouTube Channel Ideas,” etc.
Keep your tags short
Next, keep your tags short. While including long-tail keywords, try not to exceed 3 words. Using long sentences as tags will only make it feel like you are going overboard. Also, you would not want to exceed the character limit across tags which are 400 characters. So, keep your total number of tags between 5 to 8.
Conduct competitor analysis
Suppose you are running out of ideas with the tags to use on your videos, conduct competitor analysis. Look at what your competitors on YouTube are using and get inspired. Then, make a list and research how each tag can help you rank your video higher.
Use YouTube auto-suggest
Last but not least, make YouTube auto-suggest your best friend. YouTube auto-suggest will help you understand what viewers are searching for on YouTube. Look at the relevant suggestions and use them as keywords.
Best YouTube Tag Generators
Tags are keywords that help you rank higher on YouTube, and here are the best YouTube Tag Generators available online. This is a faster and easier way to get your tags without having to rack your brains. Remember that tags help increase your video’s visibility and the chances to get your video featured. These tools will help you master YouTube keywords and tags.