YouTube is an entertaining platform with over 2 billion active users. In 2020, the platform introduced a fun way for its users to engage and interact with one another. YouTube Shorts is similar to Facebook and Instagram Stories. Shorts are short-form videos that can be created using the YouTube Mobile App.
Some call Shorts the YouTube version of TikTok. These vertical videos can be recorded for up to 60 seconds and show up in YouTube’s search results. Let’s walk through the detailed steps on how to optimize YouTube Shorts that capture your target audience’s attention and increase views for your long-form videos. But before we dive in, let’s first learn why you must have a YouTube shorts strategy.
Why Optimize YouTube Shorts?
Investing time to optimize your YouTube Shorts can help you exponentially grow your channel in the long term. how to get more views on YouTube shorts requires only a few key factors, it includes:
Higher Visibility
Learn how to optimize YouTube Shorts. YT shorts are the gateway to enhance the reach of your long-form videos. Optimized YouTube Shorts are more likely to appear in your target audience’s Shorts feed, thereby increasing their discoverability.
Attracts More Engagement
Creating short, engaging videos with intriguing titles and trending topics, or audio, keeps your viewers hooked and attracts more likes, shares, and other engagement.
YouTube Shorts Pulls in More Potential Subscribers
If your Shorts videos are optimized to resonate closely with your target audience, they are more likely to convert casual viewers into loyal subscribers. When something engaging and interesting comes up, it immediately grabs their attention.
Increases Overall Watchtime
Constantly getting more views on your videos helps to get higher watch times and positively impacts your performance. Additionally, it can also help you achieve your YouTube monetization goals.
Better Algorithm performance and higher growth
Regularly uploading videos to YouTube helps the algorithm better understand your content and channel’s activity, and it pushes your content to your target audience accordingly.
Proven Tips To Get More Views on YouTube Shorts
Optimizing YT shorts is critical to consistently attracting long-term viewers to your videos and channel. Here are a few strategies you can implement right away.
1. Turn Long Videos Into YouTube Shorts
Consistently monitor the performance of your shorts in YouTube analytics. The insights gained help you adjust and repurpose your content strategies to meet your audience’s needs better.
2. Optimize Content
To hook the audience and compel them to engage with the video, write a catchy title that incorporates your focus keyword. Without using clickbait, use titles that include numbers, percentages, shocking statements, etc., to attract viewers to click the video, improving its CTR.
3. Research Trendy Content
Your shorts tend to perform better when you use trending audio or copyright-free music from the YouTube Audio Library. Ensure the audio is high-quality and transparent. Clear audios engage the viewer more and is critical to higher viewer retention.
4. Grow Faster With Consistent Uploads
To appear in search results or the trending section so more audiences discover your channel, you must regularly upload videos. You must post at least twice a week.
5. Boost Reach With Collaborations
One way to reach a new audience is by collaborating with other creators. Since your niche has similar creators, you can simply reach out to them to diversify your Content.
6. Enhance Accessibility
Many viewers prefer to watch videos without sound. Therefore, you should add captions to enhance viewer retention. You must manually add the captions, use auto-generated CC, or add them via an editing tool like CapCut.
Conclusion
Learning how to optimize YouTube shorts is the key to standing out in a crowded niche. Follow the strategies in this article and watch your short views soar with time. However, to ensure the success of these strategies, you must consistently implement and adjust them according to your niche and target audience. Embrace this exciting new YouTube format and utilize it as a tool to grow your channel.
Frequently Asked Questions
Q1. How do I get a lot of views on YouTube Shorts?
Focus on creating engaging, entertaining, short-form content with a strong hook, add the right hashtags, utilize trending audio, and leverage trending topics to create YouTube Shorts that attract a lot of views from your target audience.
Q2. What is the best time to post YT Shorts?
It is best to dive into YouTube analytics to discover the best time to post YT shorts that reach your potential audience. However, according to statistics, you can post Shorts between 2 pm and 4 pm on weekdays and between 6 pm and 1 am on weekends to attract maximum viewership.
Q3. Does SEO matter on YouTube Shorts?
Yes, SEO matters on YouTube Shorts. For the short video to be discovered on YouTube, it is essential to optimize it with relevant keywords in the title and description to improve its visibility. Additionally, including 3-4 trending hashtags will attract the right audience and drive engagement to your channel.
Q4. How do I promote my YouTube shorts with VeeFly?
To promote YouTube video Shorts with VeeFly, Copy and paste the URL of the Short that you want to promote. Choose your budget and select the location or countries you wish to feature in your Short video.
Q5. How many hashtags should you use on YouTube Shorts?
It is generally recommended to use at least 2-3 relevant hashtags for the YouTube Shorts video, but you must use a mix of long-tail and niche tags to improve discoverability. Also, using quality over quantity will help the video reach the intended audience.
Summary
- Optimizing YouTube Shorts can significantly increase the visibility and discoverability of long-form videos, with Shorts potentially leading to higher engagement and subscriber conversion.
- Key optimization strategies include using the correct aspect ratio (9:16), incorporating the hashtag #Shorts, utilizing trending audio, and creating customized thumbnails.
- Consistency in posting, such as uploading at least twice a week, is crucial for improving search results and audience discovery on YouTube.
