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How To Convert YouTube Regular Channel into a Brand Account?

Why you must switch to YouTube Brand Accounts? Here are some key points to read.

You must have come across the term YouTube brand account. What does it mean? And how is it different from a regular YouTube account? In this guide, we will answer all these questions and look at the reasons behind moving your regular YT channel to a brand account.

What is a YouTube Brand Account?

A YouTube brand account is a business account that lets you change owners and managers. This means multiple people can manage the brand from their Google accounts without needing separate usernames or passwords.

A Regular YouTube account or Channel is linked directly to your Gmail ID. You don’t get access to advanced features in a regular YouTube account. In the future, if you want to sell a YouTube channel or move a YouTube account to a new Gmail ID, then you have to do everything from scratch. This can be hectic and technically confusing. So why not switch to a YouTube Brand Account where you can manage more than one YouTube channel and assign managers and moderators.

How to move your YouTube channel to a Brand account?

youtube brand account

  • Sign in to your YouTube account and click on your profile icon.
  • Go to Settings > Overview > See all my channels or create a new channel.
  • Click on Create A New Channel.
  • Type your new Brand Account name and click on Create.

There! Now you have a new YouTube brand account.

  • Go back to Overview and click on the Advanced tab.
  • Click on Move Your Channel To Brand Account.
  • Select the desired account and the Brand Account.
  • Now, click on Move Channel.

Voila! You have now managed to move your regular YT channel to a Brand Account.

Why You Need A YouTube Brand Account?

4 reasons why you need a youtube brand account

Videos are taking over the world of content. People prefer watching videos over reading blogs because they are more lively and visually appealing to users. This is why YouTube is the world’s second-largest search engine. So if you are a YouTube creator, you need to understand the importance of a brand account. Here’s why!

  1. Keeps your personal information secure as well as the account.
  2. There’s an entire team managing the account in your absence.
  3. You can customize your channel’s name and URL, add end screens, create thumbnails, etc.
  4. You can access additional YouTube Analytics data to measure your video’s performance.


Since a brand account is a business account, it needs to be part of your video marketing strategy. Having a brand account has its benefits, which, when used wisely, can help you grow your YT channel. While there are many ways to boost your YouTube videos, like buying YouTube views, starting with a YouTube brand account would make that path easier.

Frequently Asked Questions

Q1. How can I check the ownership of a brand account?

Navigate to “Your brand accounts” and select the account you wish to manage. Click on manage permissions. You will come across a list of people managing the account along with its owners.

Q2. Will I lose my subscription list if I move to another YouTube account?

If you move your existing channel to a brand account, your subscription list is automatically moved. Or else you will have to try manually subscribing to the channels from your new account.

Q3. What are the things that will not be transferred with a channel move?

Channel messages, video comments, and verification badges cannot be transferred from one channel to another. Community settings are also not transferrable with a channel move.

Q4. What is the difference between a brand account and a YouTube account?

A YouTube brand account provides your business with a unique presence on YouTube, access to advanced YouTube tools and it can have multiple managers and owners. However, a regular YouTube account is beneficial for personal uses only and doesn’t provide access to advanced analytics.