YouTube sponsorships are collaborations between YouTube creators and brands. The creator earns a commission for promoting or sponsoring the brand. But YT sponsorships are tricky for small channels to come by. Before focusing on how much do sponsors pay YouTubers, here are the different types of YouTube sponsorship small channels can opt for.
- Paid sponsorships
- Affiliate sponsorships
- Product sponsorships
Read a detailed version of each sponsorship in our blog, which explains what it entails.
Wondering how much YouTubers get paid for promoting sponsored products? It’s difficult to do the math since every sponsor has a different package to offer based on a lot of factors. However, you can surely expect to receive anywhere between $50 and thousands of dollars depending on the brand and the product of YouTube sponsorship videos.
Below are the different factors that affect the pay a creator receives for sponsored products.
Table of Contents
What Determines How Much Sponsors Pay YouTubers?
How much do sponsors pay YouTubers depends on many different factors, and there’s no standard rate for any creators. Here are some of the crucial elements of your sponsorship pay.
Number of subscribers and views
The bigger your channel and audience base is, the more money you can earn through YouTube sponsorship programs. You can start with a decent subscriber base for small channels and a good view count on videos you will create for sponsored products.
The value you bring to the brand
When you take up any sponsorship program, the important question is, are your audiences engaging with the product? Do they like the product and are willing to buy it? Your past promotions and sales conversions can help you get better brands paying high commissions for your efforts.
Advertisement placements for YouTube Sponsorships
The placement of your ads on your YouTube videos also decides how much sponsors pay YouTubers. Every placement has a different rate, and the price differs depending on whether you place the ad at the start, mid, or end of the video.
Video Content Relevancy
Video content relevancy refers to how well your video resonates with users’ interests and search intent. YouTube uses different ranking factors to decide whether or not to show your video to your target audience. Video titles and descriptions are two of the main ranking factors you need to focus on to improve your channel’s online presence. Use tools like an AI title generator for YouTube and an AI YouTube description generator to create eye-catching video titles and intriguing descriptions.
Type of YouTube Promotion
How much sponsors pay YouTubers also depends on the type of video you create. It can be a tutorial or a review. You can also charge according to the timeframe of the video. Some companies pay more for tutorial videos that show how the product can be used, while others pay more for comparison videos.
Promotion requirements for YouTube Sponsorships
Sometimes, creators use props to create better videos or to meet the sponsor’s requirements. You can ask for higher pay based on the time and effort you put into the video. For example, if your video requires you to shoot at a different location, brands usually reimburse creators for the cost of creating the video.
Conclusion
Now that you know how much sponsors pay YouTubers and the different factors that might affect your pay. After reading the Rule book for YouTube sponsorship programs, you can approach sponsorship programs to not miss out on any important guidelines that state:
- Your content is of high quality.
- You have enough videos on your channel.
- The reach of your videos.
- The relevance of your content.
- Share your business email address.
Start creating content and build your channel while keeping what your audience wants in mind. This will help you buy YouTube subscribers from your target audience.
The happier your audience, the better the chance of attracting sponsors to your channel and making money through your YouTube videos.
Frequently Asked Questions
Q1. How are YouTube videos sponsored?
YouTubers collaborate with brands that are similar to the niche or the type of content that they create. This helps the brands reach out to their sponsored content.
Q2. How do I find a sponsor for YouTube?
When you want to promote video on YouTube, you need to find sponsors that align with your niche. Finding the right brand for sponsorship websites that help the brands and creators to collaborate. Once you connect with the websites, here’s what you need to do:
- Find a suitable brand.
- Build a pitch.
- Connect with the brands through emails.
- Agree on pricing.
- Finally, get the paperwork done.
Q3. What are some YouTube sponsorship websites?
Grapevine, Famebit, Channel Pages, and Content BLVD are some of the websites that help YouTubers find brands for sponsorship and vice versa.
Q4. Can you monetize sponsored videos?
Yes, YouTubers get a certain amount of money to sponsor a brand’s content on their YT channel. If you can’t monetize your videos because you have fewer subscribers and views, you can connect with promotion services and buy YouTube views to meet the YPP requirement.
