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Sponsorship for Small YouTube Channels – A beginner’s guide

How to Get YouTube Sponsorship for Small Channels? Top Websites For YouTubers To Find Sponsors

If you have a YouTube channel, you know the growing competition on YouTube. If you’re a beginner you might feel earning money on YouTube is next to impossible. Whereas, that’s not the case. YouTube allows you to earn money even if your channel is still in the growing phase. Do you think it’s impossible to get sponsorship for small YouTube Channels? Well… that’s not true! Are you thinking you need millions of subscribers to get sponsorship? Today, I am going to answer all these questions and discuss how to get sponsorship for small YouTube channels and the types of sponsorship.

What is YouTube sponsorship?

As a YouTube creator, you can promote brands to earn commission in return. You can also earn money by becoming a member of the YouTube Partner Program (YPP). According to YPP, you need to have a minimum of 1000 subscribers. If you have enough subscribers on your YouTube channel, the brand will trust you and they know that their brand is reaching maximum people.

Types of sponsorship

Affiliate Sponsorship

This is the simplest form of sponsorship but the returns received from this sponsorship are less. In this type of sponsorship, you post links and discount codes for your users. But you do not receive the returns directly. The brand that you have partnered with decides the number of returns on basis of the traffic and products sold through you.

Paid Sponsorship

Paid Sponsorship is the highest form of sponsorship. In this type of sponsorship, you get paid for promoting or advertising the product of the brand.

Product Sponsorship

This is one of the best sponsorship for small YouTube channels. All you have to do is post product reviews and tutorials for brands to notice you. Remember, you just need to approach brands that you genuinely use. This will help you to gain the trust of your audience and the brand that you are promoting.


How to get Sponsorship for Small YouTube Channels?

Try these three simple tips to earn sponsorship for your YouTube channel:

Try reaching out to brands directly

Reach out to small companies since they will have a limited budget to spend. You can reach out to as many companies as you can and ask them to view your content. You can reach out to their marketing team or drop a mail. Also, post unique and quality content on your YouTube channel.

Make use of sponsorship platforms

Grapevine is one of the best platforms to get sponsorship for small YouTube channels. You need to have a minimum of 10,000 subscribers but do not hesitate even if you have 2,000 subscribers. Grapevine will still provide you with sponsorship.

Famebit also rebranded as YouTube Brand connect offers sponsorships to over 65,000 YouTube creators. Your YouTube channel needs to have a minimum of 5000 subscribers.

Content BLVD is the best option for small YouTubers because they not only sponsor your channel but also allow brands to search for the right content creators for their brand! Isn’t that great? This platform will assist you to connect with the right brand according to your channel’s content.

Attend events and exhibitions

You can meet other content creators that will help you to search for brands for your channel. You may also meet brand managers who will offer your channel sponsorship.

As a small creator, getting selected for sponsorship can be difficult. The one thing sponsors pay attention to while selecting an influencer is checking their subscriber base. The decent subscriber base is around 1000 to 10k. If you don’t fall into this range and have less than 1000 subscribers, you must promote video on YouTube through Google ads.

Frequently Asked Questions

Q1. How many YouTube subscribers do you need to get sponsorships?

You must have a minimum of 1000 subscribers before you reach out to any brands, but having 10,000 subscribers or more will increase your chance of getting sponsored.

Q2. How do YouTubers find sponsors?

Finding your first sponsors can be possible if you do it right. Here are the things you need to keep in mind to prepare your YouTube channel for sponsorship.

  • Get familiar with YouTube guidelines.
  • Decide your niche
  • Generate 1000 to 10k subscribers at least
  • Make your channel look professional
  • Create a media toolkit

Q3. How much do sponsors pay YouTubers?

Sponsors pay between $10 and $50 per 1000 views, and the pay increases with viewership. If you are a big YouTuber with a viewership of around 1 million, you will get $10000 to $50000.

Q4. What are the rules for sponsorship on YouTube?

The only rule here for sponsorship on YouTube is having a decent number of subscribers. Let’s say between 1000 and 10k subscribers to get selected.  If you don’t have this many subscribers, you can buy YouTube views and direct users to your channel to subscribe.