Many creators are struggling to promote their videos on YouTube. With over 50 million YouTubers on the platform, YouTube promotion is a very challenging task to achieve. While gamers are ruling the platform, the only way for you to beat the odds and make it to the top is by using the art of digital marketing strategies to promote your YouTube channel.
YouTube is the world’s largest video-sharing platform, and with billions of users and millions of creators, the opportunities to earn only get higher. You can earn money on YouTube and monetize your videos in many ways. However, this goal can only be achieved if your YouTube channel content is optimized.
This guide will look at the top 10 ways to promote your YouTube channel.
What does YouTube count as a view?
A YouTube view is counted when the viewer watches the video for at least 30 seconds. The 30-second threshold is designed to filter out any accidental clicks, spam, and bots. YouTube’s Algorithm system wants to ensure the credibility of the views, and because of this, their automated system. Detects fraudulent views and counts views that only reflect human engagement. If you are learning how to promote your YouTube channel, you must understand what counts as a view. YouTube view count is essential to determine the audience’s genuine interest in your content and tweaking the content strategy according to the view count.
Why do YouTube Views Matter?
YouTube views signal the algorithm positively and prove that your content is credible. They significantly affect popularity and how the algorithm ranks and recommends your video to a broader audience. A higher view count boost will encourage viewers to watch the video, generate curiosity among them, and also build momentum.
For creators, the ultimate motto of creating videos is increased visibility. So, creators focus on promoting their YouTube channel. Views reflect engagement, content relevance, and monetization opportunities. The more views a video gets, the better its chances of attracting subscribers and growing its online presence. Views can help turn viewers into a loyal audience.
Top 10 Ways to Promote YouTube Videos
Optimize your video’s title and description
One of the most effective ways to grab your audience’s attention is by writing creative and attractive titles and descriptions. For example, if a user has subscribed to your channel, the first thing that will appear on their notification bar is the title of your video. If the title isn’t impressive enough, they will skip and forget about your video.
Try using words that show a sense of urgency and make them feel like they’re missing out. Instead of using titles like click baits, research what your audience finds more exciting and play around with that information. People love entertaining content; try including the latest trends in your content strategy and create fun content for your viewers.
Use long-tail keywords
If you don’t want to be invisible to the YouTube algorithm, you will have to introduce the idea of SEO to your YouTube channel. Keywords are essential for ranking your videos on search engines and for SEO. But how do you figure out which keywords to use for your videos?
You can start by using a keyword research tool. One of the popular tools to use is the Keyword Planner by Google Ads. Conduct keyword research on the tool by typing in your channel’s niche or the topic of your video. You will then see a list of keywords that will help you rank on YouTube’s SERP if used correctly and organically. Use keywords that suit your content and keep experimenting until your videos start ranking on the ones you use.
Customize your channel thumbnail
YouTube thumbnails are tiny images next to your video when a user browses the platform. Thumbnails are more critical than titles since people first notice visuals over texts. If you want to boost views on your YouTube videos, add a customized thumbnail to each video.
This process might sound time-consuming, but every minute spent on this practice will help you bring more subscribers to your channel. To create custom thumbnails on YouTube, you need to follow the below rules:
- Create colorful images using tools like Canva.
- The size of the image shouldn’t exceed 2 MB.
- .JPG, .GIF, .BMP and .PNG are the only acceptable formats.
- Use huge fonts and lots of colors to attract clicks.
- Follow a theme to create branding for your channel.
Have a complete profile for your YouTube channel
The first thing you need to do is complete your profile before doing anything else. An incomplete profile will create a bad image for your account. Remember to link your channel to your other social media handles. Include your contact information so that sponsors and brands can easily approach you for collaborations. Use tags and keywords to help the algorithm understand your content better.
Create high-quality videos
One of the best practices for ranking your videos on YouTube’s SERP is creating high-quality videos for your channel. Create professional videos using the right equipment for recording, sound, and editing. Users skip videos with low-quality content and low sound quality. Read our blog for tips and techniques to improve poor sound quality.
You can also find a few tips to help you enhance your home studio for better video quality.
Audience engagement
Your audience will help you get real engagement on your videos. As a creator, prioritize monitoring your audience’s engagement with your videos. But this practice’s crucial part is engaging and interacting with your audience. You can do so by replying to their comments. Not all comments will be about your videos’ quality; some might criticize your work. Use this criticism to understand what your videos lack and use it to win those users back with better content that they can relate to.
Host contests, giveaways, and Q&As
Another way to engage with your audience is to hold contests and giveaways. You can use this approach to promote your affiliate products or your sponsor’s services. Contests and giveaways guarantee high engagement, while Q&As help you understand your audience better. You can use this information to respond to any queries related to your content or build better relationships with your audience. This practice will help you create a loyal audience base.
Collaborate with fellow YouTubers.
Not all YouTubers are your competition; if a famous influencer on the platform has a better ranking and a vast audience base, you can approach them for collaborations. YouTuber collaborations help you reach out to new audiences and bring in more subscribers. Such videos bring in more views and engagement, helping many similar opportunities.
Approach brands for collaborations
You can use YouTube to earn and make easy money. Once you’ve built a decent amount of subscribers and gained enough watch hours on the videos, you can join the YouTube Partner Program. The YPP lets you earn money by running ads on your videos. Another way to earn money on YouTube is by joining affiliate and sponsorship programs. You can read our blogs to find out the best programs available to get you started. They help you to promote your YouTube channel.
Make sure to follow community guidelines.
YouTube is very strict about its guidelines. It is always on the lookout for inappropriate content on the platform. You can get an overview and a detailed list of the rules and regulations you must follow while creating your videos for YouTube. Fake engagement, impersonation, spam, and inappropriate content are a few things you need to avoid. Read about YouTube’s policies and community guidelines here.
Conclusion
We have covered and highlighted the main points on how to promote your YouTube channel. Growing your audience and viewership takes consistent time and effort. You can steadily build a loyal audience by creating valuable content, optimizing videos, engaging with your audience, and leveraging multiple promotional strategies.
Many creators are now embracing the promotion of their videos by buying real YouTube views. You can look for services online to boost your videos and channel by using the latest promotional strategies and bringing more views to your videos. One such platform is Veefly, which has a dedicated team to do the heavy lifting while you can sit back and focus on creating great content for your channel.
Frequently Asked Questions
Q1. How do I get 1000 subscribers on my YouTube channel?
To get 1000 subscribers on your YT channel, you must post consistently, engage with the audience, optimize videos for SEO, and promote the videos on all social media platforms.
Q2. Is YouTube promotion free?
Yes, there are organic ways to promote YouTube videos that are free. Some free strategies you can try are cross-promoting and collaborating with other influencers, including relevant keywords in the meta description and titles. You can leverage online tools like the AI YouTube title generator and AI YouTube description generator to generate engaging titles and descriptions and improve video visibility and ranking. Alternatively, you can also use paid YouTube promotion services and YouTube ads to increase viewership.
Q3. Can I grow my YouTube channel without promotion?
Q4. Can I pay YouTube to promote my channel?
Yes, you can set up ad campaigns and target specific audiences and locations to increase views and engagement.
