YouTube has been the best video-sharing platform since 2005 and has over 37 million channels. With so much competition currently, do you want to become a renowned creator on YouTube? If you’re a beginner, you might assume that it is impossible. But let me tell you, this is not as tough as you think. All you need to do is optimize your videos with the right keywords in your title, description, and tags.
As a content creator, you want to draw the maximum attention to your channel. You can do so by optimizing your YouTube video and YouTube channel descriptions. This blog will help you understand the different types of YouTube descriptions and why they are important for ranking.
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Difference between YouTube Channel and YouTube Video Description
YouTube Channel descriptions appear on your channel page, in the ‘About’ section. You need to give an overview of what your channel is about.
The description that you write below your videos is the YouTube video description. You can write up to 5000 words, but only 200 words are visible, to read more audience need to click on the ‘more’ tag.
How To optimize your YouTube description?
Include keywords that are relevant to the content in the video. Do not use keywords that are irrelevant or illegal according to YouTube’s terms and conditions. You can also include relatable keywords.
Explain to your viewers what to expect
Your description acts as a window to your video. It tells the audience in short what they can expect in your video. Also, in your channel description, you can enter words that explain the niche your channel promotes.
Give a human touch
Give your own touch to the description. No one will want to read something that is auto-written. Write the description in a way as if you are talking to the audience one-on-one.
Insert links and metadata
Add links to your website links in your channel description. Also, the music that you use in your videos or something that needs to be given credit should be included in your YouTube description This lets the audience know that your channel is authentic and is run by an individual or an organization. Metadata is like a brief summary that you can include in your channel and video description.
Include hashtags
Hashtags are the trendsetters. Insert keywords in your trending keywords in your descriptions. Avoid using more than three keywords.
Write long descriptions
Most YouTubers do not invest much time in writing a good description. The YT description character limit is 5000 characters, which includes spaces.
Ensure that you write an elaborate description that contains primary and secondary keywords. This will help your video to get discoverable.
Use searchable keywords
YouTube recommends that you add the most important keywords at the beginning of the description, and also, it shouldn’t be longer than 200 words.
With this, whenever a user searches for the query, the keywords that match the query are highlighted by YT. This helps the user to find the relevant videos from the YT description that you have added to your videos.
Add video chapters
Video chapters help the creators break the video into sub-topics and help the users find the information that they are looking for in the particular chapter.
Therefore, you must add the chapters in your description as it improves the viewers’ experience.
Take advantage of YouTube Analytics
Write YouTube descriptions according to the trending keywords. You can also refer to your competitor’s description to run along or ahead of them. You can also keep tweaking the description to see what is trending or giving you more viewers and subscribers.
Embed social media links
Do not forget to add social media links in your channel description. Firstly, this proves your channel’s authenticity, and secondly, your viewers know that it is the only official account you have.
Add schedule timings
You can also include the timings that you plan to schedule or upload your videos in your description. Let your audience know when you stream online if you want to buy YouTube views organically, as it helps you to get your videos ranked on YouTube.
Concluding Thoughts on YouTube Description
These techniques will definitely help you to rank your videos. Also do read our guide on tips to improve your YouTube SEO Strategy and the best YouTube SEO practices for beginners.
Frequently Asked Questions
Q1. How long is an SEO description on YT?
The limit for YT description is 5000 characters, which includes spacing. Ensure that you add keywords in the first 200 words of the description to make the video discoverable.
Q2. What are SEO keywords and descriptions?
YouTube SEO is the practice of optimizing your videos and channel with keywords in the title, description, and hashtags for YouTube’s search engine. By adding the right keywords, you make it easy for YT to show your videos in the search results.
Q3. What are good keywords on YouTube?
Short-tail keywords are the most searched terms and examples of good keywords on YT. Also, they have a high search volume that will help you to get more views for your video.
Q4. Should I put hashtags in the YouTube description?
Yes, you can add hashtags in the YouTube description as it helps YT to categorize your video and reach out to your target audience.
