YouTube trends are ever-evolving. These trends affect not only content genres but also how you engage your subscribers and what platform you use.
Considering these trends, how will your content development journey look in 2025? What aspects can you incorporate in your videos? Let’s assess the popular YouTube video trends and find out!
9 YouTube Trends Of 2025 – What To Expect?
Below are the trends that will shape users’ viewing experience in 2025 and the video creation process.
1. Livestreams For YouTube Trends
Want to foster a strong relationship with your audience? There’s nothing better than live streaming, where you can discuss your topic, engage with people, and directly address their queries.
Trending topics in YouTube live streams:
- Gaming live streams
- Political live streams
- Demonstration of product
- Contests
- Discussion on any genre that is mentioned ahead.
2. User Generated Content
Community-influenced videos denote a stronger community bond. It also adds a layer of credibility. Let’s see how you can infuse UGC content into your videos.
- Elaborate Product Review Videos covering personal experience and also capturing user feedback from Google, social media, or other rating sites.
- Try worst-rated products or services as a YouTube challenge. “PPPeter” is infamous for doing this, and he even adds user reviews to his videos.
- If you are a controversial channel, you can upload videos answering “frequently asked questions” or “Ask me Anything.”
- Or develop videos around user suggestions from polls and comments.
3. AI – Top Trend In YouTube
Creators are using AI to generate catchy thumbnails, engaging titles, intriguing voiceovers, and compelling video scripts. AI is everywhere, but with its capabilities come greater responsibilities.
- You can’t use AI to create deepfakes.
- For any piece of information that you source from AI, you need to add a disclaimer.
Channels that are bound to benefit from this trend of leveraging AI:
- Faceless channels
- Documentaries
- Audio-visual enhancements
- Virtual creators (who present themselves using animated characters)
4. How-To YouTube Videos
How-to videos are the most searched today on every search engine. It is one of the user intents people use when looking for a query. Whether they want to know about the recipes or fix the bug on their laptop. Such video types also have the highest volume if you choose them wisely, your video is more likely to rank on YouTube SERP, increasing your views and subscribers.
5. Gamified Videos – YT Trends
“Gamified” means making your videos look like a video game. You don’t have to play a video game, but you can easily incorporate elements that make your videos look like a game. So here are the latest gamification YouTube trends right now!
- Throughout the video, whenever you progress to the next chapter or stage, you can show a short clip of a cursor surfing through multiple options and then clicking on one.
- Towards the end of your video, you can host a contest and include a visual graphic that asks a question, announces a prize, or provides any other positive reinforcement.
- You can perform some challenges and create a graphic on the leaderboard wherein you will show what challenges you could complete, which tip you liked, and where things didn’t work out.
- If you are a DIY review or parkour obstacle channel, you can use an animated video to give users a brief idea of what you will do throughout the video. Matt Larose does this in his shorts.
6. VR-infused Content on YouTube Trends
VR video is the craze of 2025! It blends elements of reality and fiction. You get a 360-degree / 3-D view, and you have to perform certain movements in real life to complete actions in the VR. Beyond its unique user experience, VR also enhances accessibility for the deaf or visually impaired. This conversation is complete without mentioning a YouTube channel that is renowned for this: Virtual Reality Oasis.
- Games
- Movies
- Sports Commentary
7. YouTube Short Ideas
Shorts have successfully garnered an average of 70 billion daily views in February 2025. Videos uploaded in this section can be of any genre covered above. Here are the top trends in YouTube shorts.
- Parkour or obstacle courses:
Where the creator has to perform difficult stunts and reach their objective – Matt Larose is gaining tremendous popularity for his shorts… - Food Packing or Plating:
You can arrange food on either a plate or a tiffin. We recommend taking ideas from Nutrition By Kylie and Kayla Kowalski Nutrition. - Makeover Videos:
The “Try on Haul” search term has grown by 335% in the last five years! It can be about DIY-ing clothes or pairing them in a way that makes them look beautiful. Maddie White has risen to prominence for doing exactly this. - Artistic Videos:
Videos with therapeutic journaling or DIYs make random day-to-day objects more fancy. Blessings Craft Therapy and Vicky’s Journal are prominent channels in these niches.
8. Multi-Platform Content On YouTube Trends
Many creators upload the same videos on YouTube Shorts as they would on TikTok or Instagram Reels to save time! What are its benefits?
- Some platforms mentioned above are restricted in a few countries, so uploading like this gives them more reach.
- Reduces time and effort in ideating a video concept and recording or editing it.
- Serves as a diversified stream of revenue too.
9. The ASMR Trend
The ASMR video is what trending on different platforms. ASMR videos are sound effects videos of the element used in the clip, just like the makeup content, where you hear the product’s sounds. This video type is currently famous due to the audio effect, which allows relaxation and improves mental well-being. You can navigate through Google Trends to learn how these videos are made.
10. Video Podcasts
According to the Edison study last year, a 31% spike was seen in podcast listeners, which is way more than the usual listener rate. Since many creators know about it now, their focus has shifted to uploading video podcasts more than regular videos and audio podcasts.
Conclusion
For the cut-throat platform that YouTube is, you need to stay ahead of the curve! This demands that you track YouTube trends, embrace them wholeheartedly, and experiment with them. Doing so will ensure you become a successful content creator in 2025 and beyond. We have also mentioned successful creators from all genres to help you sharpen your YouTube content strategy.
Frequently Asked Questions
Q1. What is the top YouTube search term in 2025?
In March 2025, users’ YouTube trends videos leaned more towards “song,” followed by “movie.”
Q2. What are the new guidelines for YouTube in 2025?
These are the additional guidelines to follow for YouTube Trends in 2025:
- Reveal what content information seen in the video is sourced from AI.
- Don’t use AI to impersonate any individual, living or dead.
- Thumbnails can’t be provocative, offensive, or misleading.
Q3. Who is #1 on YouTube right now?
Mr. Beast has the most subscribers on YouTube, with 278 million followers. T-series is second, with 267 million subscribers.
Q4. Does YouTube Shorts pay?
If you cross 1000 views on YouTube shorts, then you will get anywhere between USD 0.01 and USD 0.06 for every extra view, which is far less than what you get from full-length videos on YouTube. However, people tend to scroll more often through shorts, during or after work, or during break time.
