YouTube Trends in 2024

YouTube trends are ever-evolving. These trends aren’t only in the form of content genres, but also the way you engage your subscribers and what platform you have a scope on.

Considering these trends, how will your content development journey look in 2024? What aspects can you incorporate in your videos? Let’s assess the popular YouTube video trends and find out!

9 YouTube Trends Of 2024 – What To Expect?

Below are the trends that will shape users’ viewing experience in 2024 and the video creation process as well.

1. Livestreams For YouTube Trends

Want to foster a strong relationship with your audience? There’s nothing better than live streaming, where you can discuss your topic and engage with people while doing so. You can also directly address their queries.

Trending topics in YouTube live streams:

• Gaming live streams
• Political live streams
• Demonstration of product
• Contests
• Discussion on any genre that is mentioned ahead.

2. User Generated Content – YouTube Trends 2024

Community-influenced videos denote a stronger community bond. It also adds a layer of credibility. Let’s see how you can infuse UGC content in your videos.

• Elaborate Product Review Videos covering personal experience and also capturing user feedback from Google, social media, or other rating sites.
• Try worst-rated products or services as a YouTube challenge. “PPPeter” is infamous for doing this, and he even adds user reviews to his videos.
• If you are a controversial channel, you can upload videos answering “frequently asked questions” or “Ask me Anything.”
• Or develop videos around user suggestions from polls and comments.

3. AI – Top Trend In YouTube

Creators are using AI to generate catchy thumbnails, engaging titles, intriguing vocieovers, and compelling video scripts. AI is everywhere! But with AI capabilities come greater responsibilities.

• You can’t use AI to create deepfakes.
• For any piece of information that you source from AI, you need to add a disclaimer.

Channels that are bound to benefit from this trend of leveraging AI:

• Faceless channels
• Documentaries
• Audio-visual enhancements
• Virtual creators (who present themselves using animated characters)

4. Eye-Catching Thumbnails

Thumbnails are the images that you see on videos while scrolling through the homepage. They aid users in understanding how fun or relevant your content is.

• Tool:
  YouTube will soon launch a “thumbnail testing feature” for all content creators. This feature will enable A/B testing for thumbnails, allowing creators to see which thumbnails attract clicks.
• Tip:
  The thumbnail should capture the most intriguing section of your videos. It can also show the end result as a visual image and provide a text-based caption highlighting the limitations or challenges despite which you achieved those results. We recommend taking inspiration from “5-minute Crafts” and “Ants Canada.”

5. Gamified Videos – YT Trends

“Gamified” means making your videos look like a video game. You don’t have to play a video game, but you can easily incorporate elements that make your videos look like a game. So here are the latest gamification YouTube trends right now!

• Throughout the video, whenever you progress to the next chapter or stage, you can show a short clip of a cursor surfing through multiple options and then clicking on one.
• Towards the end of your video, you can host a contest and include a visual graphic that asks a question, announces a prize, or provides any other positive reinforcement.
• You can perform some challenges and create a graphic on the leaderboard wherein you will show what challenges you could complete, which tip you liked, and where things didn’t work out.
• If you are a DIY review or parkour obstacle channel, you can use an animated video to give users a brief idea of what you will do throughout the video. Matt Larose does this in his shorts.

6. VR infused Content on YouTube Trends

VR is the craze of 2024! It blends elements of reality and fiction. You get a 360-degree / 3-D view, and you have to perform certain movements in real life to complete actions in the VR. Beyond its unique user experience, VR also enhances accessibility for the deaf or visually impaired. This conversation is complete without mentioning a YouTube channel that is renowned for this: Virtual Reality Oasis.

• Games
• Movies
• Sports Commentary

7. Short Ideas

Shorts have successfully garnered an average of 70 billion daily views in February 2024. Videos uploaded in this section can be of any genre covered above. Here are the top trends in YouTube shorts.

• Parkour or obstacle courses:
  Where the creator has to perform difficult stunts and reach their objective – Matt Larose is gaining tremendous popularity for his shorts…
• Food Packing or Plating:
  You can arrange food on either a plate or a tiffin. We recommend taking ideas from Nutrition By Kylie and Kayla Kowalski Nutrition.
• Makeover Videos:
  The “Try on Haul” search term has grown by 335% in the last five years! It can be about DIY-ing clothes or pairing them in a way that makes them look beautiful. Maddie White has risen to prominence for doing exactly this.
• Artistic Videos:
  Videos with therapeutic journaling, or DIYs to make random day-to-day objects more fancy. Blessings Craft Therapy and Vicky’s Journal are prominent channels in these niches.

8. Multi-Platform Content On YouTube Trends

Many creators upload the same videos on YouTube Shorts as they would on TikTok or Instagram Reels to save time! What are its benefits?

• Some platforms mentioned above are restricted in a few countries, so uploading like this gives them more reach.
• Reduces time and effort in ideating a video concept and recording or editing it.
• Serves as a diversified stream of revenue too.

9. Ad Blockers

This trend is developing more on the users’ end, but it shall surely impact the revenue and earning potential of creators who earn from those very ads!

But YouTube is now figuring out a way to prevent ad blockers.

• YouTube is placing ads directly within the video streams, thus rendering them ineffective.
• In fact, YouTube causing buffer or errors for users whenever they use ad blockers.
• If users still persist, then YouTube deactivates videos.

Conclusion

For the cut-throat platform that YouTube is, you need to stay ahead of the curve! This demands that you track YouTube trends, embrace them wholeheartedly, and experiment with them. Doing so will ensure that you become a successful content creator in 2024 and beyond. We have also mentioned successful creators from all genres to help you sharpen your YouTube content strategy.

Frequently Asked Questions

Q1. What is the top YouTube search term in 2024?

In March 2024, the YouTube trends video by users leaned more towards “song,” followed by “movie.”

Q2. What are the new guidelines for YouTube in 2024?

These are the additional guidelines to follow for YouTube Trends in 2024:

• Reveal what content information seen in the video is sourced from AI.
• Don’t use AI to impersonate any individual, living or dead.
• Thumbnails can’t be provocative, offensive, or misleading.

Q3. Who is #1 on YouTube right now?

The most subscribed YouTube channel in the world is Mr. Beast, with 278 million followers as of June 2024. It is followed by T-series, with 267 million subscribers.

Q4. Does YouTube Shorts pay?

If you cross 1000 views on YouTube shorts, then you will get anywhere between USD 0.01 and USD 0.06 for every extra view, which is far less than what you get from full-length videos on YouTube. However, people tend to scroll more often through shorts, during or after work, or in break time.