Are you looking to create a YouTube video that ranks as featured snippets? When users search for something on Google, they might come across YouTube videos on the results page before any other blogs and websites. YouTube and Google search go hand in hand, which is why your video optimization game needs to be spot on.
Lately, “How To” videos are trending and popular on YouTube. Creators are using this type of video content to attract more audiences and get more views. With Google showing more YouTube videos to answer users’ questions, your video has a higher chance of appearing as a featured snippet on Google.
Here’s how you can get a featured snippet on YouTube. Read till the end to learn more.
There’s a difference between YouTube Featured Snippet, YouTube Knowledge Panel, and YouTube Suggested Clip. To clear the confusion, let’s explore these terms.
Google Knowledge hierarchy
YouTube Featured Snippet
A YouTube Featured Snippet appears on Google’s search results page as a part of the Knowledge Graph or Panel. For example, when searching for “How does the YouTube algorithm work,” you will come across a website featured on position zero answering your question directly. This tiny box is called a featured snippet; if your blog ranks in this space, it is extremely search engine optimized and recommended by Google. Videos work in the same way.
The top videos from YouTube will appear below the featured snippet. YouTube featured snippets that answer a user’s query in the form of a YouTube video. For example, when searching a famous dialogue by DC character Joker – “Why so serious?” you will come across a YouTube video in the featured snippet section.
YouTube Knowledge Graph
The Knowledge Panel is part of Google’s Knowledge Graph that appears above the featured snippet. For example, when you search for the “Best Hollywood Movies 2021,” you will see a carousel of movies suggested by Google. Each movie is a separate suggestion box put together to give the best possible results.
YouTube Knowledge Panel
YouTube’s Knowledge Panel is a part of the YouTube Knowledge Graph that showcases famous personalities and public figures. Like a Wikipedia page, it provides detailed information and social media links to their profiles, news sources, etc.
YouTube Suggested Clip
YouTube’s suggested clip is a featured snippet that answers a user’s question in a video format with timestamps related to your query specifically.
How to Optimize YouTube Videos for Video Featured Snippets
(Source: Exposure Ninja)
If you are looking for ways to get your videos featured in the snippets section, you need to optimize your YouTube videos. Here’s how you can do that.
Keywords are the crux of ranking on Google’s search engine. Conduct thorough keyword research using online tools and YouTube’s autosuggest. Make a list of relevant keywords to your video content and use them in your video’s titles, descriptions, and tags.
While creating your YouTube video’s intro, keep it short and crisp. Try to cover your content’s summary in the first 10 seconds. Next, insert your channel logo and remind them to like and subscribe to your channel. Create a customized YouTube thumbnail using Canva and watch your channel grow.
Create your content giving your around a solution that helps, entertains, or educates your viewers. Keep it simple yet detailed in a step-by-step format. Try creating evergreen YouTube video content tailored to your target audience. Such content has a better chance to rank higher on YouTube’s results page and boost your view count.
YouTube Featured Snippet Factors
Google considers the below-mentioned factors while considering your videos for a YouTube featured snippet.
- Expertise, Authority, and Trust (EAT)
Google will check if:
- Your keywords are related to your video content.
- The video topic is straightforward, easy to understand, and provides enough information.
- Your description explains your video in detail.
- The video shows expertise, authority over the subject and is from a trusted source.
- The video’s introduction is taking too long to get to the solution.
You have reached the end of this blog; I hope these pointers help you get your YouTube video featured as a snippet on Google. Are you wondering if going through all this trouble is worth it? The answer is YES! Imagine getting more views and subscribers on your channel. In addition, you can easily monetize your channel and earn easy money through YouTube.