You must have noticed an upward trend in video marketing recently. Marketers are now embracing this new trend and making video marketing a part of their marketing strategy. Using marketing video helps businesses convey their brand messages more transparently and creatively. YouTube is the best video-sharing platform to integrate this strategy and open up your brand to a new set of audiences and build a strong brand image. Today, it is known as the ultimate video marketing tool for marketers.
In this blog, we will look at a few key points that will help marketers maximize their brand voice through video marketing and build a robust video strategy.
Table of Contents
Create your presence on video platforms
Today, platforms like YouTube, TikTok, Snapchat, etc., are ruling the world of video content, with millions of users utilizing their services for information and entertainment. Brands should create a presence on such platforms and slowly build an audience base to share their brand goals.
Brands can make use of YouTube Ads to boost their ROI. YouTube Ads will also help you reach your target audience without waiting for them to find you. Since users are on these platforms mainly for the video content, as a brand, you can conduct a research understanding of what your audience craves and create video content based on that information.
Quality over quantity
Video content 101 is always choosing the quality over the quantity of your videos. Always remember that one great video with high-quality content can beat 100 videos on your channel with low-quality content. Users look for videos that entertain and educate about the brand at the same time. High-quality videos will boost your brand image and spike your sales by converting potential customers into a loyal fan base.
To create top-quality videos on YouTube, you need to understand its marketing strategy and play by its guidelines and policies. If you are solely focusing on increasing views on your videos, here are the top 10 ways to get more views on your YouTube videos.
- Use descriptive keywords in the title
- Utilize tags
- Make use of cards
- Customize your thumbnails
- Use keyword-rich descriptions
- Collaborate with guest YouTubers
- Include end screens
- Create playlists
- Promote your videos through embedded links
- Invest in promotional platforms
Read a detailed version of these pointers in our guide on how to get more views and choose what works best with your brand to have a more powerful impact on YouTube.
Before creating any video, make sure to understand what your audience is looking for and what topics might be much easier for them to digest. Try embedding your brand’s vision in each video and focus on the critical elements of your products.
Share your brand story via storytelling
Video marketing is an easy way for brands to share their story with their audience. While Tiktok, Snapchat, and Instagram focus on short-form content, your best bet to embrace storytelling as a video marketing strategy is YouTube. YT supports long-form video content, making it easy to convey your message without editing any parts.
But remember to be creative and innovative with your long-form videos. Users are impatient and like their content to be short, crisp, and to the point. If you plan on creating long videos, try using a narrative that keeps your audience hooked to the screen.
Use the “E”s
Finally, make use of the three “E”s – Educate, engage and energize.
1. Educate
You can educate your audience with well-informed videos after getting all the facts and statistics right. Conduct thorough research after you’ve chosen your topic. Any mismatch here will directly affect the watch time of your videos and drive the audience away.
2. Engage
As a brand, you can engage with your audience by creating interactive posts and uploading your videos at the right time on the right platform. To do this, you need to know when your audience is the most active on each platform. You can also engage with them through the comments section by acknowledging their comments and responding to their comments and queries.
3. Energize
Energizing your audience is directly linked to engagement. If your users aren’t getting any response from you, they will stray away and not engage with your brand in the future. Build a relationship with your audience by letting them know that you are listening to what they have to say and using their criticism as a motivation to create much better content.
Conclusion
The pointers mentioned above will help you maximize your brand voice and build a strong relationship with your audience. On YouTube video marketing, the only struggle is to get more views on your videos. The higher the number of views on your videos, the more your videos’ chances of ranking higher on the search engine. The more audience it reaches, the higher the odds of getting subscribers for your YouTube channel.
You can refer to our beginner’s guide on promoting your videos on YouTube. However, to fastrack your YT growth, you can invest in platforms like VeeFly to promote your videos to new audience segments using the latest marketing strategies. It assists you get more views on your YT videos.
Frequently Asked Questions
Q1. Can video marketing really gain me more customers?
According to statistics, more than 80% of marketers consider video marketing to provide them with a positive ROI. It helps you engage with your audience on a deeper level and build trust than any other type of marketing content.
Q2. How does video marketing affect SEO?
A solid video marketing strategy indicates the algorithm about the popularity and relevancy of your product or service. As a result, it leads to increased social engagement, amplifies brand visibility, and complements your SEO efforts.
Q3. What are the benefits of video marketing?
The major benefits of video marketing are highlighted below;
- Higher conversions
- Increased web traffic
- Reaching decision-makers directly
- Influencing buying decisions
- Boosting engagement rates
- Boosts SEO across multiple platforms
Q4. What is the function of video marketing?
Videos are powerful tools that can easily depict an interesting story of your brand and show its value to your target customers. The prime aim of video marketing is to engage on a deeper level with your target audience and make them feel more confident in their buying decision.
