As a YouTuber, the most common question you might have is how much does YouTube pay per view. When can you expect to earn decently from your YouTube channel? Most importantly, what other methods can you leverage to earn money from your YouTube videos? We have put together a detailed blog that answers all your queries about how much YouTube pays creators per video view. Let’s dive in.
Does YouTube Pay Per View?
The answer is absolutely not! YouTube doesn’t directly pay you per video view. Creators earn money through the views on gained on ads placed before, during, or after their video ends. A YouTube video view is a critical metric for YouTubers that indicates the popularity of their videos and potentially attracts other viewers across different niches.
However, to make money on YouTube from ads, you must be eligible for the YouTube Partnership Program(YPP). The revenue earned from ad views can vary depending on factors like target audience, ad types, and advertisers’ budget.
Difference between Video Views and Ad Views on YT Videos
Many creators mistakenly believe that YouTube pays creators based on the number of video views. The reality is far from this. Google-owned YouTube pays creators when viewers watch the ads on their videos. There’s a world of difference between video views and ad views.
Video views
The number of YouTube views your videos get when your audience watches your content.
Ad views
Refers to the number of views the ads placed in your YouTube videos get.
Since we are speaking about how much YouTube pays per view, we are referring to ad views that appear on your videos.
How much money does YouTube pay per ad view?
This still remains the most asked question among YouTubers: How much does YouTube pay per ad view? Well, YT doesn’t offer a fixed rate for ad views. The ad revenue from your YouTube videos depends on audience demographics, ad placements, engagement metrics, and usage of ad blocker tools. On average, YouTube pays around $0.01 to $0.03 per view.
For example, if your YouTube video attracts 1000 views, you can expect to earn between $10 and $30. Videos with higher engagement rates, such as more likes, active comments, and higher watch times, tend to demand more payout from sponsors. Therefore, focus on creating content that resonates with your audience and promote video on YouTube that can lead to better engagement from your target audience.
How to get paid for ad revenue on YouTube?
You must fulfill the eligibility criteria to join the YPP to earn money from ads on YouTube. The requirements are;
- Building a base of 1000 subscribers on your channel.
- Having 4000 public watch hours in the past 1 year.
- Content complying with YouTube community guidelines and advertiser-friendly policies.
- Linking your channel to a Google Adsense account to receive ad revenue payments.
- Owning your channel in an eligible location
Once you fulfill the above requirements, you can apply for the YouTube partnership program through the YT Studio. The YT authorities will review your channel for community guidelines and policies. This process can take some time. However, once done, you will get a notification from YouTube and gain access to its monetization features.
Other ways YouTubers can leverage to Make Money
Here are a few ways you can use to make money on YouTube apart from generating ad revenue;
- Brand Partnerships and Sponsorships
- Merchandise store
- Livestreams
- Affiliate Marketing
- Channel Memberships
- YouTube Shorts
Remember, what might work for other creators might not necessarily work for you as well. Depending on your niche and content category, you can still explore these methods to make money on YouTube.
Brand Partnerships and Sponsorships
Brand partnerships include collaborating with brands relevant to your niche and promoting their products or services. You can earn a fixed fee or profit from a revenue-sharing model based on your channel’s metrics.
For example, if you have a smartphone review channel, you can partner with smartphone brands to produce dedicated review videos. Remember, brands seek creators with an engaged fanbase that aligns with their target audience demographics.
Merchandise Store
Selling your merch is also a great way to earn money on YouTube in addition to ad revenue. You can capitalize on your creativity and expand your content’s reach beyond videos. As creators, there are numerous YouTube merchandise products you can choose from to sell on your channel.
You don’t have to manage an inventory to operate your merchandise store on YouTube. Consider dropshipping your products, where the moment you receive an order, it is forwarded to the product supplier, who handles the delivery.
Livestreams
YouTube super chats is a great feature that helps you get paid for interacting with your audience through live streaming. Additionally, consistently using live streaming helps you build a loyal community and engage with your audience deeply.
Affiliate Marketing
This is another way to earn passive income from your YouTube videos. Based on your content niche, you can find relevant products that your audience may be looking for and promote them in your videos.
Paste the affiliate links on your channel profile or in your video descriptions. Let more people watch your videos and explore your affiliate products. However, ensure that you sell high-quality products at a reasonable price. The products should be something that your audience is actively looking for.
Channel Memberships
Want to generate a recurring income from your YouTube channel? Explore channel memberships that help you earn money from your most loyal subscribers. Deliver massive value, such as early access to your most recent videos, exclusive content not available anywhere, to your subscribers who regularly interact with your content. To grow your subscriber base faster, you can buy YouTube subscribers.
Also, YouTube takes a small percentage of the revenue generated from channel memberships. Head straight to YouTube Studio to manage your channel memberships.
YouTube Shorts
YT Shorts have been gaining popularity as a large segment of the viewers surfing YouTube prefer short-form content. After the recent update, you can create shorts for up to 3 minutes. Although YT doesn’t pay you directly per view on shorts, you can still make money by producing sponsored content through brand partnerships.
We strongly recommend exploring the above methods one at a time. Since you are now aware of how much does YouTube pay per view, it is always beneficial to have more than one source of revenue from your YouTube channel.
8 Factors that Impact YouTube Earnings
Let’s suppose 10 ads run on both “A” & “B” videos. That doesn’t mean both creators will earn the same amount. Here are some factors that impact earnings and understand how much does YouTube pay per view:
Niche
The niche has a significant impact on the earnings. For example, niche businesses or technologies provide more ad revenue, whereas children’s content, comedy content or kids’ content typically has lower earnings. Based on the niche, you can earn more revenue. Because advertisers in these niches are willing to pay more.
Location
The location of the audience is important for earnings. Let’s say your viewers are from high-income countries. If you are in the USA, UK, or Australia, then your ad earnings will be more. The advertisers are willing to pay more to acquire such an audience.
Ad Type
There are multiple types of YouTube ads, including skipable and non-skippable ads. All these ads serve different purposes. Some stay longer in front of the audience and some are short; these factors affect the Ad earnings.
Ad Palcement
Some YouTube ads are placed at the start of the video, some in the middle, and some at the end. Some ads appear in the search results. Additionally, some ads appear directly on the YouTube App’s homepage, known as masthead ads. All these placements give different exposure which impacts the earnings.
Length of video
Yes, YouTube Shorts are a great way to acquire an audience, but ad revenue from Shorts gets split. The maths is simple: the more Ad runs on your video, the more you earn. The longer the video, the more placement options ads get. Making video length an impactful earning factor.
Watch-Time Metric
The watch time is the most crucial engagement metric. If watch time is higher, your videos will be pushed by the algorithm. Indicating that the video is performing well. Then ads will place more since viewership is higher.
Ad Clicks
If the ads running on the video receive clicks, it means the advertisers are achieving fruitful results. Which makes your channel type an ideal place to run ads.
YouTube Premium
YouTube Premium doesn’t pay for ads, but if premium users watch your videos for a long time and the watch count is higher, you can earn a significant amount.
3 Expert Tips To Maximize Your YouTube Earnings
Now that you understand how much does YouTube pay per view, let explore some tips to maximize the earnings from YouTube.
Focus on Long Form Content
You might be great at creating Shorts, or you might have a huge following based on short-form creativity. However, long-format videos can generate revenue, so focus on that. Try creating a content strategy that brings the audience to your long-form videos.
YouTube Video Promotion
Advertisers bid for performing content. A video that brings more eyes to their content, as well as ads. Yes, you will spend on promotion, but it will increase engagement, which will grow your channel. The advertisers will try to associate Ads with content that works. Increasing your chances of earnings.
Choose Profitable Niche
As we have seen, some niches provide more ad revenue than others. Figure out profitable niches. Some niches remain static, while others stay on trend for a while. Analyze what works for the channel and adjust your content strategy to focus on a profitable niche.
Conclusion
You now have an answer to how much does YouTube pay per view. Ad revenue is important. However, more important is creating the best possible content that caters to your audience’s needs and building an authentic channel brand. This approach opens doors for multiple methods to make money on YouTube without relying only on earning from ads. You can explore the idea to buy YouTube views to reach your audience faster.
Frequently Asked Questions
Q1. Do YouTubers Get Paid If You Skip The Ads?
YouTubers get paid in these cases:
- When a viewer watches the entire ad that is displayed.
- A person clicks on the ad.
- Or when people watch the ad for more than 30 seconds.
So when an ad is skipped on YouTube, the advertiser is not charged, and the content creators, too, don’t receive a commission. But most ads that are featured in the videos are unskippable.
Q2. How Much Do You Get For 1,000 Views On YouTube?
The average YouTube pay rate is between $0.01 and $0.03 for an ad view. So a YouTuber will make around $18 per 1000 ad views and $3 to $5 per 1000 views on the video.
Q3. Do YouTubers Get Paid For Likes?
No, YouTubers do not get paid for the likes that they receive on their videos. But this is one of the metrics that the algorithm uses to make your channel popular.
Q4. How Much Do You Make With 1,000 Subscribers On YouTube?
Depending upon the ads run on the video, the YouTuber will earn something between $1,000 and $10,000 a year from the ad revenue.
Q5. How Much Does YouTube Pay For 1 Million Views?
According to industry estimates, YouTube pays between $3000 and $5000 for 1 Million views. However, the amount can vary further depending on the audience interaction, location, and ad placements.
