As the popularity of video marketing is growing, YouTube’s presence has expanded significantly in the business environment. Today, organizations and content creators can go beyond the standard ‘personal’ account and create a YouTube brand account.
It is an account designed exclusively for businesses, offering more benefits than a standard account. Let’s dive deeper into the nuances of creating a YouTube brand account.
How YouTube Brand Accounts Work?
A YouTube brand account is a special type of Google account that allows businesses and organizations to manage their presence on the world’s largest video-sharing platform. As a content creator, this feature enables you to scale and manage your YouTube channel using a dedicated email address separate from your personal one. You can share access with your team members, such as video editors, graphic designers, and virtual assistants.
A YouTube brand account facilitates teamwork and video promotion on YouTube through brand-focused management activities. It gives your channel a unique presence that makes it stand out amid the rising competition on the platform.
How To Create a YouTube Brand Account?
As stated earlier, you can create a brand account on YouTube using your personal account or channel. You can also create multiple YouTube channels under one email account. However, if you don’t wish to use your existing account, you can also set up a brand-new account on Google. To create a YouTube brand account, follow the steps below.
1. Click your Avatar in the upper right corner of the homepage on YT. Click on ‘Settings‘ from the drop-down menu.
2. Under the Account tab, click on Add or Manage your channel. Click on ‘Create a New Channel‘ on the screen that appears.
3. Enter the name of the channel that you wish to keep for your brand account. Follow the on-screen steps to allow Google to verify your account.
4. After verification, your brand account is successfully created. You can verify whether your YouTube brand account has been created. Visit myaccount.google.com/brandaccounts. You will see your brand’s name under the brand accounts tab.
Steps to Customize your Brand account
After creating your brand account, you need to update a few details before publishing content on the channel. Here’s how you can customize your YouTube brand account.
Channel Icon and Cover Image
Your channel’s cover image and logo serve as the primary identification factor of your YT channel among your target audience. A cover image, also known as your channel art, describes the essence of your channel. It should have a consistent font size and style to create a remarkable visual identity. The standard logo dimensions for a YouTube brand account are 800×800 pixels, while channel banner dimensions are 2560×1140 pixels.
Channel Descriptions
On the channel description page, you can add details like business email, location, relevant business links, and your channel’s description. It should clearly communicate to viewers what they can expect from your channel and its videos, and why they should subscribe.
I recommend adding the core values of your business or brand, along with relevant keywords, to your channel description. Keywords help optimize your channel for YouTube SEO results, making it easier for potential viewers to find your channel. It must be concise yet engaging. Besides, you can also add links to your other social media handles.
In case you don’t want to spend time crafting the perfect description for your channel, use a reliable AI YouTube description generator to craft an easy-to-read yet compelling channel description for your YouTube brand account.
Featured Channels
On the right side of the channel Settings page, you will find an option called Featured channels. You can add any other YouTube channels that you manage or own. It helps build connections, highlights potential influencers to work with, and adds more channels as your brand account’s needs expand.
Adding Details to your YouTube Brand Account
Once you establish the YT brand account, here are a few essential details that you must add so that your channel looks professional:
- Channel Description: Write a clear channel description that reflects your brand accurately.
- Channel Trailer: Add a short video to introduce your channel professionally. You can simply help your followers get to know you better.
- Link your Social Media: Update all your social media links, such as X account, Instagram, Facebook, and TikTok, to improve credibility and drive traffic.
- Update Contact Info: To ensure brands and viewers can reach you, it is essential to update your contact details and email addresses.
Tips To Create A Brand Account on YT
To create a YouTube brand account, here are some things that you need to keep in mind:
Comments on videos do not migrate: When you create and shift to a brand account, most features are associated with your personal account. However, existing comments on your videos are not migrated to your brand account.
Your channel must have 100 subscribers: To increase its discoverability, consider using a keyword-based URL. However, to customize the URL, you would need a minimum of 100 subscribers. Hence, you can easily buy YouTube subscribers and attain 100 subscribers!
Create a brand-specific email: You must have a dedicated email address to manage your brand account queries.
Set custom permission: To limit access for account managers, grant them specific permissions to your channel. With this, they will only be able to monitor comments and engage in the comment section.
Benefits Of A Brand Account On YouTube
With a dedicated YouTube brand account, organizations will have the following benefits.
1. Enhance the performance of your marketing efforts with a focused series of video advertising campaigns.
2. Easy to expand your brand awareness by sharing your videos on other social media channels.
3. Customize the additional features and settings to create a more professional appearance to gain the trust of your viewers.
4. Use advanced analytics to extract insights from the data and develop strategies that resonate more closely with your audience, thus aiding brand growth.
5. Get a greater degree of control over your content. You can decide who can view your videos and restrict the information you don’t wish to share, etc.
Conclusion
To establish a firm presence on YouTube as a brand in the long term, having a YouTube brand account is essential. Follow the above steps to create a brand account on YouTube or convert your regular channel into a brand account. Gain insights to identify the loopholes hindering your channel’s growth. Start growing your channel with the insights that you gain by using the tools available in a branded YT account.
Frequently Asked Questions
Q1. Is a YouTube Brand account Free?
Yes. A YouTube brand account has no setup costs, and you can create it for free.
Q2. What is the difference between a brand account and a YouTube account?
A YouTube brand account is a specialized Google account that enables businesses to manage their YouTube presence using YT management tools. A personal YouTube account is for individual growth, and only one person can manage it.
Q3. Is my YouTube account a Brand Account?
To check if your YouTube account is a brand account or a regular account, visit myaccount.google.com/brandaccounts. Sign in and see the associated brand accounts with the email under the ‘Your brand accounts’ section.
Q4. Can I earn money from YouTube brand account?
Yes. Similar to a regular account, you can monetize it by fulfilling the eligibility criteria of the YouTube Partner Program and earn money through ads and other features.
Summary
- A YouTube brand account is designed for businesses, allowing them to manage their presence separately from personal accounts and collaborate with teams.
- Creating a YouTube brand account involves steps such as accessing settings, creating a new channel, and verifying the account.
- Customization of the brand account is crucial, including updating the channel icon, cover image, descriptions, and adding featured channels for connections.