Content is king, but video content is reigning supreme in the digital world through YouTube. YouTube is the world’s largest video-streaming platform. Marketers and creators are now incorporating video content into their blogs by converting them into YouTube videos as part of their marketing strategy. While this process might sound very overwhelming, you don’t need to have an entire army helping you complete this task.
Here’s how you can turn your blogs into appealing YouTube videos in just 5 easy steps. But before that, let’s clear the air on why you should be doing so?
Why turn your blogs into YouTube videos?
Blogs are basically storytelling. The reasons behind turning into YouTube videos are as follows:
- Videos are easier to consume information compared to reading blogs. The visuals and format make it easier to get your audience hooked to your content.
- YouTube has more than 2 billion users, making it easier to reach a vast audience through videos. Additionally, with the rise of AI-powered YouTube description generator tools, it has never been easier to craft SEO-friendly video descriptions for YouTube.
- While reading lets your imagination run wild, videos allow you to connect with the content on an emotional level.
- Lastly, YouTube videos are a great way to drive traffic to your blog page through optimization and marketing.
- A multi-channel approach helps you expand the reach of your content as a creator. Repurposing old blog posts into YouTube videos is just one way to do that. You can also purchase YouTube subscribers to establish a loyal following among your fan base.
Top 5 ways to turn blog posts into YouTube videos
Here’s how you can turn your amazing blogs into attractive YouTube videos.
Choose the suitable blog posts
Let’s start with choosing the right blogs to turn into videos. Which topic most resonated with your audiences? Check your analytics dashboard to identify the blog post that receives the most traffic and engagement. If it performs well on the website, there’s a higher chance it will also do well as a video. This is a crucial step in building your YouTube audience.
Write a captivating YouTube video script
After choosing a blog for your YouTube video, you need to have a solid script to turn users into a bunch of captivated viewers. A video’s script plays a vital role in creating any video. To make a video script, you will need to include an intro, a title sequence, and hook the audience with a relatable problem, followed by a solution. Keep your scripts concise and clear for improved audience retention. Along with an interesting script, you also need attention-grabbing titles for your videos.
Don’t have time to brainstorm some quirky yet eye-catching titles? Why not utilize a title generator for YouTube videos to create intriguing titles and save you valuable time?
Record a high-quality video.
Now it’s time to record your YouTube video as per the script. To record a high-quality video for your YouTube channel, you will need some essential equipment, starting with a great camera, microphone, and lighting. You can read our blog to learn more about enhancing your home studio and how you can record brilliant videos. If you are new to YouTube and have just started with a limited budget, you can also learn how to create low-cost YouTube videos here.
Create attractive thumbnails for your videos.
A YouTube thumbnail is the small image that appears next to your YouTube video on the YouTube search engine results page. When a user searches for your video or types a related term, the only way they will click on it out of the hundreds of videos is if the thumbnail is visually appealing enough. Learn how to create eye-catching thumbnails for your YouTube videos and get more clicks on your videos.
Drive traffic to your videos with SEO
Last but not least, after all the work that you’ve put into your videos, there’s one significant thing left to do. YouTube SEO is a crucial part of ranking your videos and bringing more traffic to your channel. You can increase your chances of getting more views and subscribers by:
- Using keywords in your video’s title and description
- Promoting your videos on social media platforms
- Creating playlists on your YouTube channel
- Adding tags
- Using CTAs
Once you turn your blogs into videos on YouTube, you can also explore the option to buy YouTube views that help you reach the right target audience.
How to Turn Your Blog Posts into Captivating YouTube Videos?
The following are some guidelines to keep in mind to turn blogs into videos:
- Convert blogs that are high performing: To amplify the reach further of the blogs, you can choose the top-performing blogs that are bringing conversions to your brand. Download the list from Google Analytics, analyze it, and select the blog.
- Structure the blog into a script. Ensure that the blog has a proper storytelling flow.
- Choose an AI tool to convert the text into speech. Copy and paste the entire blog post content into ChatGPT, give prompts, review the tone and other details, and generate a script.
- Once that is done, record the video. Use visual representations, such as overlays, graphics, and text animations, to enhance the video’s visual appeal.
- Include a Call to action in the video to encourage viewers to take action after watching the video. You can include CTAs such as ‘subscribe,’ ‘leave a comment,’ and ‘check the blog link’ in the description below.
Automating Video Creation from Blog Posts
If you do not have time to convert each blog post into a video, then you can leverage AI tools to automate the process of video creation:
- Pictory.ai: Using this tool, you can paste the blog URL on the page, and it will help you turn the post into a summarized video with stock footage and voiceovers.
- InVideo AI: It offers features such as AI-generated visuals, voices, and video generation through text prompts, as well as voiceovers and scripting.
- Lumen5: Uses AI to pick out essential sentences and match them with relevant visuals and transitions.
How to Drive Traffic from Your Blog to Your YouTube Video?
Use these strategies to increase views and drive traffic to your blog-turned-YouTube videos:
- Embed the video: Strategically place the video within the blog to provide viewers with an alternative viewing experience. Place the video within the first few scrolls of the blog to catch the maximum attention of the viewers.
- Email marketing: Promote new videos to your newsletter subscribers with a preview and link.
- Cross-promote: Share the video across all social media platforms to boost watch time.
- Add a CTA in the video: Encourage viewers to stay longer on your channel and blogs by guiding them with the next steps.
Advanced Tips for Creating High-Quality Videos from Blog Posts
Here are some tips for creating high-quality videos from blog posts:
- Be consistent: Ensure the brand tone, voice, and identity remain constant in all the videos. This will also foster brand recognition for your YouTube channel.
- Optimize for every platform: You can repurpose your blog content for various social media platforms.
- Add Subtitles: Segment the videos into bite-sized videos for improved user experience. This will help increase watch time and encourage return visits.
- Customize Thumbnails: Keeping in mind the brand identity, create custom thumbnails using Canva or another tool with various templates to choose from. A custom thumbnail can make a massive difference in the video’s click-through rates.
Conclusion
Many creators feel repurposing their blogs into YouTube videos involves a lot of work. But that isn’t the case. If you use the proper set of tools, you can easily convert them into interesting YT videos. But, it doesn’t end there. Promote video on YouTube to attract a large segment of viewers to watch your content. Follow the steps illustrated above and see how it works for you in growing your channel.
Frequently Asked Questions
Q1. How Do I Put a Blog on YouTube?
To repurpose a blog into a YouTube video, you will have to convert it to a video format. Using an AI tool to help you simplify the process, write a script, use a voice over, record and edit the video, add an engaging thumbnail and title for the video with relevant keywords. The video should look visually appealing. For that, you must add subtitles, include a compelling background music, and provide an appropriate description in the video details.
Q2. How many blog posts should I post a day?
There is not a single perfect number when it comes to posting a blog. The whole point is you must focus on publishing quality blogs instead of quantity. Depending on the niche, you can post one to two blogs per week.
Q3. What is the best AI blog to video?
Several AI tools are available to convert blogs into videos. Some tools to use are:
- InVideo- Several templates are available to choose from, along with voiceover options.
- Pictory – With this tool, you can turn your blog text into narrated videos with visuals, saving you time and energy.
- Lumen5- To simplify the process, you can use the feature of drag and drop video maker using blog URLs.
Q4. Is it legal to embed YouTube videos in a blog post?
Yes, it is generally legal to embed YouTube videos in a blog post. When you embed a video, it is essential to credit the video’s owner to avoid using someone’s content without permission.