Content is king, but video content is reigning supreme in the digital world through YouTube. YouTube is the world’s largest video-streaming platform. Marketers and creators are now incorporating video content into their blogs by converting them into YouTube videos as part of their marketing strategy. While this process might sound very overwhelming, you don’t need to have an entire army helping you complete this task.
Here’s how you can turn your blogs into appealing YouTube videos in just 5 easy steps. But before that, let’s clear the air on why you should be doing so?
Why turn your blogs into YouTube videos?
The blogs are detailed and provide context. Turn blog post into video to expand your audience reach, improve search visibility, cater to video learners, and diversify your content.
The key benefits are:
- Videos are easier to consume information compared to reading blogs. The visuals and format make it easier to get your audience hooked on your content.
- YouTube has more than 2 billion users, making it easier to reach a vast audience through videos. Additionally, with the rise of AI-powered YouTube description generator tools, it has never been easier to craft SEO-friendly video descriptions for YouTube.
- While reading lets your imagination run wild, videos allow you to connect with the content on an emotional level.
- Lastly, YouTube videos are a great way to drive traffic to your blog page through optimization and marketing.
- A multi-channel approach helps you expand the reach of your content as a creator. Repurposing old blog posts into YouTube videos is just one way to do that. You can also purchase YouTube subscribers to establish a loyal following among your fan base.
Overview of how it works:
1. Select your content: Choose high-performing blogs or evergreen content.
2. Turn into a script: The story and context are in the blog; now, adapt that into a script to convey your point visually.
3. Repurposing: Use AI tools to convert the blog post to a video script, voiceovers, add visuals, stock videos, animation, or motion graphics.
4. Optimizing: Add all the metadata, such as keywords, descriptions, captions, tags, etc, according to YouTube SEO.
5. Embed: Once the video is created, you can embed the video into the original blog post.
How to Turn Blog Posts into YouTube Videos?
Here’s how you can turn your amazing blogs into attractive YouTube videos.
Use AI Tools
- Choose your preferred tool: platforms such as Lumen5, Pictory, Invideo, etc., are best for converting a blog into a video.
- You can quickly turn a blog into a video using the tool’s features, such as adding a direct URL.
- The AI platform will extract key points from the blog and repurpose them into footage.
- The blog text can be converted into voiceovers and scripts
- Reprompt the engine and customize the video according to your needs. For example, customize a script to get the needed footage.
- Export the video in a 16:9 ratio and formats such as MOV, AVI, WMV, MPEG-PS, etc.
Manual Methods
- Get the blog and outline the key sections and points to form the intro, body, conclusion, and outro.
- Use slides or presentation softwares to create a scene slide, add frames, text, images, voiceover part, and script sections.
- Use visuals and audio to enhance the watching experience. Choose voiceover tone, style, and suitable transitions.
- Use web web-based tool or editor for text-to-speech. You can also rely on the YouTube autodub feature to convert your videos to native audio.
- To enhance the watcher experience, you can add subtitles. Just adjust your blog text to match the script. YouTube also has an auto translation feature that uses AI to add subtitles to videos.
Best Ways to Turn Blog Post Into Videos
Here are some of the methods that can help you make the best video from your blog.
Write a captivating YouTube video script
After choosing a blog for your YouTube video, you need to have a solid script to turn users into a bunch of captivated viewers. A video’s script plays a vital role in creating any video. To make a video script, you will need to include an intro, a title sequence, and hook the audience with a relatable problem, followed by a solution. Keep your scripts concise and clear for improved audience retention. Along with an interesting script, you also need attention-grabbing titles for your videos.
Don’t have time to brainstorm some quirky yet eye-catching titles? Why not utilize a title generator for YouTube videos to create intriguing titles and save you valuable time?
Record a high-quality video.
Now it’s time to record your YouTube video as per the script. To record a high-quality video for your YouTube channel, you will need some essential equipment, starting with a great camera, microphone, and lighting. You can read our blog to learn more about enhancing your home studio and how you can record brilliant videos. If you are new to YouTube and have just started with a limited budget, you can also learn how to create low-cost YouTube videos here.
Create attractive thumbnails for your videos.
A YouTube thumbnail is the small image that appears next to your YouTube video on the YouTube search engine results page. When a user searches for your video or types a related term, the only way they will click on it out of the hundreds of videos is if the thumbnail is visually appealing enough. Learn how to create eye-catching thumbnails for your YouTube videos and get more clicks on your videos.
Drive traffic to your videos with SEO
Last but not least, after all the work that you’ve put into your videos, there’s one significant thing left to do. YouTube SEO is a crucial part of ranking your videos and bringing more traffic to your channel. You can increase your chances of getting more views and subscribers by:
- Using keywords in your video’s title and description
- Promoting your videos on social media platforms
- Creating playlists on your YouTube channel
- Adding tags
- Using CTAs
Once you turn your blogs into videos on YouTube, you can also explore the option to buy YouTube views that help you reach the right target audience.
Best Types of Blog Posts to Turn Into YouTube Videos
The following are some guidelines to keep in mind to turn blogs into videos:
- Convert blogs that are high performing: To amplify the reach further of the blogs, you can choose the top-performing blogs that are bringing conversions to your brand. Download the list from Google Analytics, analyze it, and select the blog.
- Structure the blog into a script. Ensure that the blog has a proper storytelling flow.
- Choose an AI tool to convert the text into speech. Copy and paste the entire blog post content into ChatGPT, give prompts, review the tone and other details, and generate a script.
- Once that is done, record the video. Use visual representations, such as overlays, graphics, and text animations, to enhance the video’s visual appeal.
- Include a Call to action in the video to encourage viewers to take action after watching the video. You can include CTAs such as ‘subscribe,’ ‘leave a comment,’ and ‘check the blog link’ in the description below.
Automating Video Creation from Blog Posts Using AI
If you do not have time to convert blog post to video, then you can leverage AI tools to automate the process of video creation:
- Pictory.ai: Using this tool, you can paste the blog URL on the page, and it will help you turn the post into a summarized video with stock footage and voiceovers.
- InVideo AI: It offers features such as AI-generated visuals, voices, and video generation through text prompts, as well as voiceovers and scripting.
- Lumen5: Uses AI to pick out essential sentences and match them with relevant visuals and transitions.
How to Drive Traffic from Your Blog to Your YouTube Video?
Use these strategies to increase views, drive traffic and turn blog post into video:
- Embed the video: Strategically place the video within the blog to provide viewers with an alternative viewing experience. Place the video within the first few scrolls of the blog to catch the maximum attention of the viewers.
- Email marketing: Promote new videos to your newsletter subscribers with a preview and link.
- Cross-promote: Share the video across all social media platforms to boost watch time.
- Add a CTA in the video: Encourage viewers to stay longer on your channel and blogs by guiding them with the next steps.
Conclusion
Many creators feel repurposing their blogs into YouTube videos involves a lot of work. But that isn’t the case. If you use the proper set of tools, you can easily convert them into interesting YT videos. But, it doesn’t end there. Promote video on YouTube to attract a large segment of viewers to watch your content. Follow the steps illustrated above and see how it works for you in growing your channel.
Frequently Asked Questions
Q1. Can AI convert blog post to YouTube videos automatically?
Yes, you can turn a blog post into a video using AI tools. For example, you can create text into voiceovers, add stock footage, animations, trendy fonts, and repurpose them into videos.
Q2. How long should a blog-based YouTube video be?
The blog-based video should be around 10 minutes to keep the viewers attention while explaining the key video points.
Q3. Can one blog post create multiple YouTube videos?
Yes, you can turn a blog post into Video and Shorts, such as creating a YouTube series, how-to videos, or a long, detailed video.
Q4. Can I use AI voiceovers for blog-to-YouTube videos?
Yes, you can convert a blog post to video voiceovers using AI tools. You can set tone, narration style, speed, etc, using the AI voiceover tool.