YouTube is now the world’s largest video-sharing platform, where many industry insights, news, discussions, and reviews are trending topics. With people creating more than 400 hours of video content for their niche-specific audience while making a fortune, it has become competitive for creators and brands fighting to leave a mark. With each passing day, creators adapt to different trends. YouTube has come a long way with its history of varying patterns. Let’s dig into the trends and see how to find trending YouTube video topics and the most-searched YouTube video topics in 2025.
Quick Recap – YouTube’s Big Bets for 2026
Let’s take a quick look at this year and how the updates will change the platform’s future.
- YouTube added the AI Dream Screen feature for background generation.
- YouTube TV adds QR code ad formats for instant landing to the product page.
- Creators get updates in fan funding, channel membership, and YouTube Shoppable features.
- Updates in Shorts Monetization and live shopping feature for direct sales.
- An algorithm has also evolved in discovering authentic content, detecting AI, and YouTube SEO.
- YouTube BrandConnect platform for easy creator-brand partnerships.
- In direct messages to fellow creators within the app.
- Inspiration Tab to see the trending topic on YouTube and by channel.
These features and updates shaped creators’ earning potential and enhanced the user experience.
Top YouTube Trends to Help Your Channel Gain More Exposure
Below are 17 trending YouTube trending that you must try in 2026:
1)GenAI Contents
Creators can move to AI content. The growth of AI has permeated every niche and industry. As a creator, you can create GenAI content relevant to your niche. Let’s say you are an editor or graphic designer, you can talk about the latest AI softwares, exploration of tools, or how the GenAI tools are helping you, and share your opinion about it.
2)AI Agents
AI agents are replacing manual work. If you are into tech, education, productivity, business, etc, related fields, you can create dozens of pieces of content regarding this topic. The topic is highly trending, and more and more people are exploring this topic. Thus, being an early bird, you can establish authority in the niche.
3)Cybersecurity
This topic is evergreen, which makes it trending. The niche covers essential issues such as data protection, personal data security, ethical hacking, updates, and latest tech rollouts in the field. Resulting in multi-format creation such as podcasts, Shorts, courses, news coverage, and long-format videos.
4)Investing or finance
Every year, more and more users get involved with investing. The target audience is also broad, from retirement planning to beginner investing advice. You can reach a broad age group. The niche is vast, you can create sub-niches videos.
5)Mental Health
You can create content related to guided meditations, mental well-being, science, psychology, and even soundtracks or audio production for mental well-being. Doctors, teachers, subject matter experts, musicians, etc., can create content on this topic. Although the niche audience is comparatively smaller, there is potential for earnings.
6)Gaming Content
Gaming content is one of the main content niches on YouTube, with games like Fortnite and Minecraft. These videos and live streams generate over 20% of the platform’s watch time. You can create gameplay tutorials, reviews, and reactive videos related to trending games. You can also expand your reach by connecting with creators in a similar niche and with like-minded people.
7)Immersive Retail Marketing
From being sophisticated to embracing trending YouTube topics that are very “next door,” marketing strategies have come a long way. In immersive retail, people are encouraged to interact with the product through creators who make “How to Shop” or “Shop with me” videos. The person shows why to buy the product, a preferred combination of products, what to avoid while shopping, and ways to get the best deal at a particular store where they frequently shop. These YouTubers are called Influencers. The best thing about this type of marketing is that the audience gets an open platform to ask questions and put their curiosity to rest.
8)Transformation Videos
The fear of not looking attractive has become a common problem. People want to get rid of the physical attributes that they think make them look unappealing. This has created a vast scope for brands and people who have the sense to offer tips that can completely transform a person’s look. Cosmetics, clothes, accessories, and fitness routines make the most of this.
While some find this offensive, others have taken this platform to embrace their natural beauty. “No make-up looks” and “I woke up like this” have developed a sense of security among people and have normalized the attributes they consider “worth hiding.” Therefore, transformation videos will become among the most searched YouTube topics in 2025. It wouldn’t be an exaggeration to say that makeover videos are among the most-viewed videos on YouTube.
9)ASMR Videos
ASMR videos are the new trend, gaining momentum for their unique ability to help people fall asleep. The complete form of ASMR is Autonomous Sensory Meridian Response. This is a tingling sensation that is initiated at the scalp. It slowly moves down the spine up to the upper back. It combines mild visuals, whispers, and other triggering sounds to stimulate the effect. Often, soft-spoken hosts create these videos. Creativity reaches a new level when creators use almost anything to develop a variety of sounds. As a creator, if you plan on making similar videos and need better reach, you can opt for YouTube Paid Promotions to boost your views and reach among real audiences that you couldn’t reach before.
10)Unboxing & Product Review
As e-commerce sites are thriving, buyers need to review before purchasing. UGC is one of the most credible sources for real-time feedback on the product today. You can create your purchase items and optimize your videos effectively with keywords. Focus on trending products that are all over the internet. It could be a skincare product or a gadget booming everywhere. So, choose the product you’re most interested in and start creating videos.
11)Traveling YouTube Videos
Today, you will find travel enthusiasts in every corner of the world. As a traveler and explorer, this is the ideal YouTube channel for you. Post-pandemic, there has been a massive increase in travel content creation. You can visit and highlight trendy places and hidden gems to capture viewers’ attention. Share the detailed itineraries of the places you have visited to help viewers create their own. Such content strategies also boost your YouTube views.
Here we have seen top-trending YouTube content you can use strategically for your niche. If you’re a beginner, you can get quick engagement.
12)Life Hack Tutorials
Surprisingly, we are all tempted to watch intelligent life-hack videos whenever we encounter one. People are aware of new trends, so it’s natural to want to adopt one. However, most things come at a high cost. Life Hack video creators have gained popularity by developing less expensive DIY alternatives to costly technologies and products that are out of reach for ordinary folks. The perks are that they save time and money and make you well-equipped and self-dependent!
13)Motion Graphics and VFX
Graphics are constantly evolving to become more realistic than ever before. The technology has not only become simpler but is also easily accessible today. Virtual reality and 3D videos have become a popular category for designers to tap into to build a dedicated audience. Graphic design has a bright future. If you think that’s one of your skills, don’t think twice about investing time in making it your expertise. If you are skeptical about traffic, you can try YouTube advertising to reach your audience.
14)Day-in-the-Life Routines
Motivation is the basic need of every human being. We all have goals, but not all are lucky enough to know how to achieve them. But hey! Thanks to YouTube, you can see how your favorite celebrities do what they do by witnessing a “Day-in-life” routine.
15)Documentary films
Do stories fascinate you? Do you get inspired by stories of real people from different walks of life? As a filmmaker and scriptwriter, you have a huge audience to tap into with documentaries about ordinary people doing extraordinary things. Brands like Royal Stack Barrel have beautifully included storytelling in their YouTube marketing strategy.
You can still create simple stories if you are not a brand and want to function independently. A small team is all you need. These videos are gaining popularity. They involve a lot of human emotions, and they depict the real side of life.
16)Challenges Video
Challenge videos are another category that keeps viewers engaged. These become trends and make you want to watch similar videos. Ordinary people living an ordinary life have also managed to take the platform by storm by creating such videos.
17)Food Videos
Food videos are among the most-watched on YouTube. Now, nobody likes watching the full video, so they opt for cooking videos with songs playing in the background. Experiment with trendy recipes, collaborate with chefs, invite food influencers to your channel, and create videos.
Conclusion
As time passes, creators dive deeper into trends to discover topics needed to make engaging videos. In the blog, we have seen how to find trending topics for YouTube videos. Looked at ideas, niches, and YouTube’s popular topics for 2025. Engaging content attracts viewers and compels them to turn into YouTube subscribers. It also increases the likelihood that your videos will go viral online. Explore the trends and topics highlighted above, and see your video views rise exponentially.
Frequently Asked Questions
Q1. What kind of YouTube channels do well?
As of 2025, Gaming, YouTube Kids, Music, Education, Lifestyle, tech reviews, and Entertainment Shorts are doing well and consistently gaining a huge audience portion on YouTube.
Q2. Which topics make more money on YouTube?
YouTube trending video topics like a day-in-the-life, tech/product reviews, gaming, music, unboxing, fitness, and lifestyle hacks make more money on YouTube.
Q3. Who is #1 on YouTube right now?
With 371M subscribers, Mr Beast is the number one YouTuber.
Q4. Which content is most viral on YouTube?
The most viral video on YouTube is the baby shark video by Pinkfong. It has 15.6 billion views and counting on YouTube.
Q5. How much do you get paid if your YouTube video goes viral?
To earn from YouTube trending topics or viral videos, YouTube pays according to the number of views and ad clicks on the video. The more viral the video is, the more ad revenue the video will generate.
