YouTube is an excellent source of income for many people. The monetization program made it easy for people to freely pursue their passion on YouTube freely and even get paid for it. But if your steady stream of incoming views abruptly stops, it is bound to create some panic in your head. Let’s explore why your YouTube views are dropping suddenly and what you can do to fix the problem.
Why Did My YouTube Views Go Down? Causes & How to Fix Them
Every once in a while, the YouTube audit team examines YouTube channels. If they find suspicious activity from the audience, they remove existing views.
If you lost views from your recent videos, it could be because:
Video Wasn’t Watched For More Than 10 Seconds
When new users are just discovering your channel, they tend to watch a few of your popular videos just to get an idea of it. A lot of the time, they will open and close a video within 10 seconds. While that counts as a view when the viewer clicks, the YouTube algorithm later deletes that below-10-second view. If your content doesn’t resonate with your viewers, there could be a high chance that your potential audience might not watch further. This leads to a drop in the number of views on your videos on YouTube.
Capture your audience’s attention with intriguing hooks in the first 5 seconds. You can start with an interesting question, give them a hint of what they will get after viewing the entire video, and provide something measurable to encourage them to watch the video until the end.
Same Viewer Is Watching Your Videos Multiple Times
The same person watching your video multiple times is considered spammy by YouTube. After tracking their IP address, YouTube decides to remove these repeated views. So YouTube becomes suspicious when your video gains popularity among a specific demographic, and they rewatch it multiple times.
To calculate views fairly, YouTube removes all your repeated video views, reducing your view count to a minimum. If you are facing this problem regularly, leverage the YouTube hashtag generator. This will help the YouTube algorithm show your videos based on the relevant hashtags used in the search results. The video will be shown to the interested, targeted audience.
The Viewer Has Deleted Their Account
YouTube removes views based on inactivity. YouTubers’ inactivity is part of the reason for viewers’ inactivity. When users leave the platform, their data and information are reset. So, all their views from all YouTube channels are removed, and their slate is wiped clean.
So, if the views that were present on your channel have recently been taken down, it could be because some viewers deleted their YouTube accounts.
Content is no longer Engaging
Outdated content is the number 1 reason YouTube views drop on your videos. Maybe what you create now no longer resonates with your audience, or it could also be that you are burned out as a creator. Go back to where you started and discover why you began your path as a creator. Your creativity could also be hampered by a declining personal life.
No matter what it is, there is always a healthy way you can figure out to get your creative thought process back. You just need to give some time and think from a different perspective.
Highly Uneven Upload Schedule
People tend to remember what appears often in front of them. If you upload one video today and another after 6 months, it’s natural that the videos on your YouTube channel might not attract the desired number of views. Of course, I don’t recommend putting out poorly edited or random videos just to maintain the consistency bandwidth. This will further lead to a drop in YouTube views.
Based on your professional commitments, fix a publishing schedule that encourages you to get out of your comfort zone and seems realistic to achieve. Always hype your audience for the following video and keep the excitement going.
Non-Trending Video Content
There could be chances that your video is engaging, but the trend is something else. Why would anyone try to watch your video if it is out of the trend? If you are constantly creating videos that do not follow the trends, there is a high chance that they might not attract significant views. The feeds would be taken up by other videos trending for the season.
Before crafting your next video strategy, research trending videos. Analyze the top trending topics and create content around those trending topics.
Poor SEO Strategies
Improper YouTube SEO could be one of the reasons why YouTube views are dropping on your videos. It involves optimizing your titles and video descriptions with the relevant keywords that your target audience uses when searching for videos. If you are not optimizing your YT videos using the correct SEO strategies, there is a high chance that your videos will never reach the trending section or the home feed of your target audience.
You can use any of the YouTube SEO Tools available online to improve the ranking of your videos. The higher you rank, the better your chances of gathering more views.
Changes in YT Algorithm
YouTube constantly changes the algorithm for better user experience and engagement. Sometimes, the update can directly impact the views on the channel. These updates can influence how your content is ranked and recommended on the platform. Since the algorithm aims to understand what the audience wants to watch, some channels may benefit more from these changes.
To minimize the impact of constant algorithm shifts, pay attention to the following:
- Consistently optimize your videos with well-crafted descriptions featuring primary keywords.
- Relevant hashtags,
- Intro and Outros
- Accurate captions,
- Craft powerful CTAs
- Compelling titles,
- And eye-catching thumbnails.
Sticking to these SEO fundamentals will increase your chances of staying in YouTube’s favor.
Seasonal Fluctuations
Another reason why your views are dropping is seasonal changes. Sometimes, viewer behavior can change due to trending challenges, music, holidays, global videos, etc. Perfect examples of seasonal fluctuations are New Year’s and Thanksgiving. So, this time around the year, videos on gifts and holiday recipes are more popular than other channels.
Another example of change in viewership patterns is the popularity of fitness channels and educational channels during New Year’s, as many people make New Year’s resolutions. So, the audience will be looking for specific content on YouTube.
It is best advised to tweak your content calendar during such changes to align with the seasonal changes. Create relevant videos with trending events and holidays, such as Christmas hashtags and holiday keywords.
YouTube Penalty and Strikes
If YouTube detects that your content violates its guidelines, it may reduce visibility or remove your videos altogether. This could be one more reason why your YouTube views are dropping. YouTube can penalize you for copyright infringement, misleading content, etc.
You must ensure that your channel follows YouTube community guidelines to avoid any penalties on your channel.
YouTube Audit
YouTube regularly performs audits to detect invalid views from bots or artificial inflation. If YouTube determines that some views are not from genuine user engagement, your view count may be adjusted downward.
If you have ever faced an issue of freezing YouTube views or getting stuck at the same views, it is best to focus on remedies like clearing the browser cache, checking for updates, changing the video’s status to Private, etc.
We encourage you to use organic methods to increase views and promote the videos through social media channels to avoid your video views getting stuck due to invalid views.
YouTube Policy Updates
YouTube regularly updates its policies to reflect new content standards and advertiser guidelines. For example, if you are creating age-restricting videos, such videos may receive limited visibility and earn less ad revenue.
You must adjust your content strategy to comply with new guidelines to fix the issue of YouTube views dropping because of policy updates.
How To Avoid A Reduction Of Your Views?
There could be many reasons behind the reduction of your views. The main one is connecting with services that just pass on empty promises. So, when you contact a promotional service, ensure you do a thorough examination before connecting.
Secondly, stop running after creating a viral video. Though viral videos are a stepping stone to attracting viewers to your channel, people won’t stick around if they don’t find anything interesting. The entire channel must meet the viewers’ expectations to retain an audience. Here, you can focus on creating content with persistent efforts and understanding your target audience with well-established strategies. Remember, slow growth is always better than rapid growth. So, give all yours to boost your channel growth naturally and avoid artificial views.
Conclusion
We hope we have answered everything about why my YouTube views went down.
Most of the reasons YouTube views are dropping are because YouTube is conducting an audit. You can do nothing other than keep up your efforts with your channel and create great content on YouTube. You will soon be in the clear and gain a larger audience. We can also recommend that you promote videos on YouTube through a YouTube marketing services platform to help your channel reach new audiences and attract more views.
Frequently Asked Questions
Q1. Why is YouTube deleting my views?
YouTube may delete your views for many reasons. However, the primary ones include invalid traffic, fake views, inaccurate data representation, and excessively short videos.
Q2. Why did YouTube Short views suddenly drop?
The sudden drop in YouTube Shorts views can be caused by a decline in your content quality, increased competition from other creators, trend shifts, algorithmic changes, etc.
Q3. Can I increase my views by watching it yourself?
No, YouTube does not allow you to increase views by watching your own videos. Repeated views from the same IP address will be filtered and not counted.
Q4. What type of YouTube videos get viewed most?
The most viewed type of YT videos are trending videos. Additionally, some popular niches that perform better on YouTube are:
- How-to videos
- Tech, product reviews, and comparisons
- Lifestyle and makeup content
- Entertainment content.
