Are you finding it challenging to manage your YouTube channel brand? On YouTube, viewers identify with the channel as a brand, which turns them into loyal audiences. In addition, viewers identify with a channel personally, so you need to concentrate on turning your channel into a brand.
YouTube Brand Account Vs. Personal Account
Before we discuss strategies to manage the YT brand account, many creators also find it confusing to understand the difference between a personal account and a brand account. Though often considered the same, there are considerable differences between the two accounts. Let’s look at some essential points:
- A personal account can be managed by a single person but a YouTube brand account can be managed by multiple people.
- A YT brand account offers an added security as specific roles and permissions can be assigned in a brand account.
- A personal account is often associated with a personal Google account while a YT brand account is associated with brand’s name.
YouTube is a competitive space; you must make your viewers identify with your channel. Here’s how.
Manage Your YouTube Brand Channel With These Strategies
Once you have created a YouTube brand account, use it best to grow your channel. The first and foremost technique to manage and grow your YouTube brand channel is understanding your target audience. Here are some to bring notable differences to your brand channel.
Build a relatable personality
When creating content for your channel, you need to be more relatable. Video lets you let get personal with your audience. So instead of reading from a script, try a more natural approach. Choose a topic you can talk about freely with your audience and connect with them on a personal level.
If you are camera-shy, you can start with recording yourself and taking it ahead from there. Viewers subscribe to channels that make them laugh but would be fun to meet in real life. For example, YouTube creator Lily Singh creates funny videos imitating her parents in different scenarios.
Find aspirational hobbies
YouTube videos are more than just entertaining content. Viewers look for something they can learn from. For example, during the pandemic, many users turned to YouTube channels to enhance their skills. Others learned how to create DIY items from their favorite creators.
YouTube users subscribe to channels that are aspirational. As a result, you can build loyal community based on your content. For example, YouTube creator MrBeast has turned himself into a philanthropist. While his followers cannot donate huge amounts of money, they subscribe to support his cause.
Share a relatable message
Viewers like to follow creators with a clear message or a goal in mind. They want to see your values through your content. Many creators spread awareness through their YouTube channel while others challenge their viewers to participate and support community causes.
YouTube channel My Green Closet encourages viewers to build an eco-friendly and sustainable wardrobe. She shares videos of upcycling projects, dyeing tutorials, and many more environmentally friendly ideas.
Build a community
Lastly, you need to make your audience feel a part of your community. Connect with them on a personal level by engaging them. You can take their opinion on the type of content they would like to see. Conduct polls and live streams to answer their queries in real time. Share their fan art and give them shoutouts.
Musician Taylor Swift has a very loyal band of followers or a strong community called the Swifties. They defend her against trolls across all platforms and hype her work as well. Your aim should be to build community that stands by you and resonates with you through your content.
Following all of these techniques is the ladder to rank higher on the YouTube SERP. However, you can also connect with promotion service to buy YouTube subscribers and boost the video’s engagement.
Benefits Of A YouTube Brand Account
Like every other social media platform, YouTube offers to create a professional account that lifts your channel higher. Here are some of the benefits of a YouTube brand account:
- Sharpens your marketing skills
- Keep your subscriber count in check
- Create brand awareness
- Promote video on YouTube
Conclusion
Business of all sizes are growing on YouTube by using creating YouTube brand account. You need to create an Google brand account and share the access of it with an agency or multiple users and give them managerial permission.