YouTube v/s Google Ads: What Is better for you if you are a budding YouTuber and are wondering how to promote your channel? But before deciding what is better for your business, let us understand each concept differently, which will give you a clear picture of the differences between the two YouTube v/s Google Ads.
YouTube v/s Google Ads: Which Is Better?
If you are thinking about promotion on the internet, you have two options YouTube or Google ads. But before you decide, you need to know the pros and cons of both platforms. Although YouTube is owned by Google, they have their respective advertising ways. Below you will find the prominent differences between both internet giants.
What Are Google Ads And How Does It Work?
Google Ads provides paid advertisements that are displayed in search results on google.com and advertisements that appear on other websites via the display network and Google’s AdSense program.
Regular Google Ads are classic and work well for local businesses. You’ll be able to target people looking for products, services, and information in your business.
The sponsored results, often known as adverts, are labeled with the word “Ad.” Paid Google advertising is divided into two areas, one above the “natural” or organic results and the other at the bottom of the page.
The Pay-Per-Click (PPC) model is used by Google ads. Marketers target a specific keyword on Google and place bids on it, competing with other marketers who are also targeting it. Your bids are “maximum bids,” or the most you’re willing to spend on an ad.
Different Types of Google Ads are:
- Display and Shopping Campaign
- Video Campaign
- Search Campaign
What Are YouTube Ads?
Over the past few years, YouTube has been the most-watched online video streaming app worldwide. It is the second largest search engine, and the content of YouTube is consumed by everyone. Making it an excellent place for advertising your product and services. But how does it work? Let’s see.
YouTube offers all of Google’s ad targeting possibilities at a fraction of the price. After all, YouTube is owned by Google. It is possible to get your ad noticed for pennies. You will not be charged if the user skips your content. Viewers who click on your video will be sent to a landing page you created. It might be the same landing page as your Search and Display Ads.
There are many ad formats that you can choose from for YouTube ads.
- Display Ads
- Skippable ads
- Bumper Ads
- Overlay Ads
- Non-skippable Ads
- Sponsored Cards
The description and requirements of each ad type are given in the image above. Now, let us focus on the differences between YouTube and Google Ads.
What Are The Difference Between YouTube V/S Google Ads?
Pricing is the most significant distinction between YouTube and typical Google Search ads. A single click from a standard Google PPC campaign can cost up to $50, whereas getting your video watched costs only a few cents.
For a beginner, Google Ads will be expensive. Therefore, starting to generate traffic organically rather than running paid ads is better.
Advertisement through Google ads depends on specific keywords targeted, for example, salons near me, so the first few searches come up on SERP. After that, YouTube ads help companies raise awareness, improve sales, engage with the target audiences, etc.
By far, the most popular type of ad is skippable YouTube advertising. They’re a low-cost approach to generating leads, enhancing website traffic, and raising brand exposure.
Frequently Asked Questions
Q1. Which Is Better, YouTube Or Google Ads?
The crucial difference between YouTube and Google ads is the cost. The cost of advertising on YouTube is way cheaper than that on Google. For example, promoting your video via YouTube ads takes only a few cents. On the other hand, a single click in a Google PPC campaign costs $50.
Q2. What Are The Disadvantages Of Google Ads?
Here is a list of some disadvantages you face while using Google ads.
- You can get poor-quality clicks for the price you pay.
- The market is too competitive.
- Non-optimized budget equals no ads.
- Limited word count for headlines and descriptions.
- Invest a lot of time to get your ads working.
Q3. What Are The Cons Of YouTube Ads?
If you are thinking of running a successful YouTube advertising campaign, you should watch out for the below cons:
- Nobody likes the disturbance caused by video ads. Hence, more people are switching to YouTube premium, which does not show ads between the video.
- Everybody does not have the Internet bandwidth required to watch videos on YouTube. So most people skip watching videos on YT or download the video when they can access Wi-Fi.
- Budget is a significant issue when it comes to advertising on YouTube.
Q4. Do Skippable Ads On YouTube Bring Revenue?
Skippable ads are 30 seconds ads on a YT video that the viewer can skip after the countdown of 5 seconds. So you do get direct revenue from skippable ads on YouTube. But you get a chance to leave a mark with the 5-second advertising. Which can help you get the required exposure for your brand.
YouTube has a vast audience. YouTube has a user base of over 2 billion people. We have explained all the differences between YouTube V/S Google Ads, but an online video content creator should opt for both platforms.
Omni-channel marketing tactic has worked out for marketers throughout the years. Considering the cons, budget is the only major issue you can optimize if you know the right tactics. The other disadvantages can be overcome with practice and dedication to promoting your content.