YouTube is now the world’s largest video-sharing platform, where many industry insights, news, discussions, and reviews are trending topics on YouTube. With people creating more than 400 hours of video content for their niche-specific audience while making a fortune, it has become competitive for creators and brands fighting to leave a mark. With each passing day, creators adapt to different trends. YouTube has come a long way with its history of varying patterns. Let’s dig into the trends and see how to find trending topics for YouTube videos and the most searched YouTube video topics in 2025.
Quick Recap – YouTube’s Big Bets for 2025
Let’s take a quick look at this year and how the updates will change the platform’s future.
- YouTube added the AI Dream Screen feature for background generation.
- YouTube TV adds QR code ad formats for instant landing to the product page.
- Creators get updates in fan funding, channel membership, and YouTube Shoppable features.
- Updates in Shorts Monetization and live shopping feature for direct sales.
- An algorithm has also evolved in discovering authentic content, detecting AI, and YouTube SEO.
- YouTube BrandConnect platform for easy creator and brand partnerships.
- In direct messages to fellow creators within the app.
- Inspiration Tab to know the trending topic on YouTube, and according to the channel.
These features and updates shaped creators’ earning potential and enhanced the user experience.
Top YouTube Trends to Help Your Channel Gain More Exposure
Below are 12 YouTube trending content that you must try in 2026:
GenAI Contents
Creators can move to AI content. The growth of AI has immersed itself in every niche and industry. As a creator, you can create GenAI content relevant to your niche. Let’s say you are an editor or graphic designer, you can talk about the latest AI softwares, exploration of tools, or how the GenAI tools are helping you, and share your opinion about it.
AI Agents
AI agents are replacing manual work. If you are into tech, education, productivity, business, etc, related fields, you can create dozens of pieces of content regarding this topic. The topic is highly trending, and more and more people are exploring this topic. Thus, being an early bird, you can establish authority in the niche.
Cybersecurity
This topic is evergreen, which makes it trending. The niche covers essential issues such as data protection, personal data security, ethical hacking, updates, and latest tech rollouts in the field. Resulting in multi-format creation such as podcasts, Shorts, courses, news coverage, and long-format videos.
Investing or finance
Every year, more and more users get involved with investing. The target audience is also broad. From retirement planning to beginner investing advice. You can cover a vast age group audience. The niche is vast, you can create sub-niches videos.
Mental Health
You can create content related to guided meditations, mental well-being, science, psychology, and even soundtracks or audio production for mental well-being. Doctors, teachers, subject matter experts, musicians, etc., can create content on this topic. Although the niche audience is comparatively smaller, there is potential for earnings.
Gaming Content
Gaming content is one of the main content niches on YouTube, with games like Fortnite and Minecraft. These videos and live streams generate over 20% of the platform’s watch time. You can create a gameplay tutorial, reviews, and reactive videos related to trending games. You can also expand your reach with the creators of a similar niche and connect with like-minded people.
Immersive Retail Marketing
From being sophisticated to accepting trending topics on YouTube that are very “next door,” marketing strategies have come a long way. In immersive retail, people are made to interact with the product through creators making “How to Shop” or “Shop with me” videos. The person shows why to buy the product, some preferred combination of products, things one should avoid while shopping, and ways to get the best deal from a particular store where they are known to go frequently. These YouTubers are called Influencers. The best thing about this type of marketing is that the audience gets an open platform to ask questions and put their curiosity to rest.
Transformation Videos
The fear of not looking attractive has become a common problem. People want to get rid of the physical attributes that they think make them look unappealing. This has created a vast scope for brands and people who have the sense to provide tips that can transform a person’s look completely. Cosmetics, clothes, accessories, and fitness routines make the most of this.
While some find this offensive, others have taken this platform to embrace their natural beauty. “No make-up looks” and “I woke up like this” have developed a sense of security among people and have normalized the attributes they consider “worth hiding.” Therefore, transformation videos will become one of the most searched YouTube video topics in 2025. It wouldn’t be an exaggeration to say that makeover videos are among the most viewed videos on YouTube.
ASMR Videos
ASMR videos are the new trend that’s picking up pace for their unique ability to make people fall asleep. The complete form of ASMR is Autonomous Sensory Meridian Response. This is a tingling sensation that is initiated at the scalp. It slowly moves down the spine up to the upper back. It combines mild visuals, whispers, and other triggering sounds to stimulate the effect. Often, soft-spoken hosts create these videos. Creativity is taken to another level when creators manage to use almost anything to develop a variety of sounds. As a creator, if you plan on creating similar videos and need better reach, you can opt for YouTube Paid Promotions to boost your views and reach among real audiences that you couldn’t reach before.
Unboxing & Product Review
As e-commerce sites are thriving, buyers need to review before purchasing. UGC is one of the most credible sources for real-time feedback on the product today. You can create your purchase items and ensure you optimize your videos well with the keywords. Focus on trending products that are all over the internet. It could be a skincare product or a gadget booming everywhere. So, choose the product you choose, which you have the best interest in, and start creating videos.
Life Hack Tutorials
Surprisingly, we are all enticed to watch intelligent life hack videos whenever we encounter one. People are aware of new trends, so it’s natural to desire one. However, most things come at a significant cost. Life Hack video creators have started gaining popularity because they develop less expensive DIY alternatives for all the costly technologies and products that are not affordable to ordinary folks. The perks are that they save time and money and make you well-equipped and self-dependent!
Motion Graphics and VFX
Graphics are constantly evolving to become more realistic than ever before. The technology has not only become simpler but is also easily accessible today. Virtual reality and 3D videos have become a popular category that a designer can tap into to earn a dedicated audience. Graphic design has a bright future. If you think that’s one of your skills, do not think twice before investing time into making it your expertise. If you are skeptical about the traffic, you can try YouTube Advertising services to reach your audience.
Day-in-the-Life Routines
Motivation is the basic need of every human being. We all have goals, but not all are lucky enough to know how to achieve them. But hey! Thanks to YouTube, you can see how your favorite celebrities do what they do by witnessing a “Day-in-life” routine.
Documentary films
Do stories fascinate you? Do you get inspired by stories of real people from different walks of life? As a movie maker and scriptwriter, you have a huge audience to tap into with documentaries of ordinary people doing extraordinary things. Brands like Royal Stack Barrel have beautifully included storytelling in their YouTube marketing strategy.
You can still create simple stories if you are not a brand and want to function independently. A small team is all you need. These videos are gaining popularity. They involve a lot of human emotions, and they depict the real side of life.
Challenges Video
Challenge videos are another category that keeps viewers engaged. These become trends and make you want to watch similar videos. Ordinary people living an ordinary life have also managed to take the platform by storm by creating such videos.
Food Videos
Food videos are some of the most-watched and popular videos on YouTube. Now, nobody likes to watch the full video, and they opt for cooking videos with songs playing in the background. Experiment with trendy recipes, collaborate with chefs, invite food influencers to your channel, and create videos.
Traveling YouTube Videos
Today, you will find travel enthusiasts in every corner of the world. As a traveler and explorer, this is the ideal YouTube channel for you to opt for. Post-pandemic, there has been massive growth in the creation of travel content. You can visit and highlight the trendy places and hidden gems to capture the viewer’s attention. Share the detailed itineraries of the places you have visited to help viewers create their own. Such content strategies also boost your YouTube views.
Here we have seen top trending content on YouTube that you can utilize strategically for your niche, and if you’re a beginner, you can get quick engagement.
Conclusion
As time passes, creators dive deeper into trends to discover topics needed to make engaging videos. In the blog, we have seen how to find trending topics for YouTube videos. Looked at ideas , niches, and YouTube’s popular topics for 2025. Engaging content attracts viewers and compels them to turn into YouTube subscribers. It also increases the odds of your videos becoming viral online. Explore the trends and topics highlighted above and see the views on your videos rise exponentially.
Frequently Asked Questions
Q1. What kind of YouTube channels do well?
As of 2025, Gaming, YouTube Kids, Music, Education, Lifestyle, tech reviews, and Entertainment Shorts are doing well and consistently gaining a huge audience portion on YouTube.
Q2. Which topics make more money on YouTube?
YouTube trending video topics like a day-in-the-life, tech/product reviews, gaming, music, unboxing, fitness, and lifestyle hacks make more money on YouTube.
Q3. Who is #1 on YouTube right now?
With 371M subscribers, Mr Beast is the number one YouTuber.
Q4. How to find YouTube trending topics?
To find the most trending topics on YouTube, the Explore tab on YouTube is the best place to find all the trending niches under one roof. Apart from the Explore tab, you can look for topics in Google Trends, TikTok, Twitter(X), and other social media platforms.
Q5. Which content is most viral on YouTube?
The most viral video on YouTube is the baby shark video by Pinkfong. It has 15.6 billion views and counting on YouTube.
Q6. How much do you get paid if your YouTube video goes viral?
To earn from YouTube trending topics or viral videos, YouTube pays according to the number of views and ad clicks on the video. The more viral the video is, the more ad revenue the video will generate.
Summary
- Trending topics for YouTube videos in 2025 include gaming content, immersive retail marketing, transformation videos, and ASMR videos.
- Unboxing and product review videos are highly sought after as e-commerce grows, with users relying on credible sources for purchasing decisions.
- Life hack tutorials and documentary films are gaining popularity, offering viewers practical tips and inspiring stories of real people.
- Travel videos have surged in popularity post-pandemic, attracting audiences by highlighting trendy locations and sharing detailed itineraries.
